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Alani Protein Shake

brand-locked demand (top 5 brands take 100% of clicks) — Alani Protein Shake doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49

Market size 50Growth 17Conversion 24Competition 28Returns 100Price range 95Avg price 95Brand share 0Review moat 69Quality gap 73
This niche Category average · 14,768 niches

Is Alani Protein Shake profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Alani Protein Shake is a $283K/yr Amazon United States market (455K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.

Alani Protein Shake: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.6% over the last 90 days and 1.9% of searches end in a purchase.

$283K

revenue / yr

Units sold / yr8K
Search volume / yr-15.6%455K
Conversion rate1.9%
Avg price$32.23

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 23
Top-5 product click share68%
Open market0%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement56%
New entrants (1y)4· 4 succeeded
Avg rating4.3★
Avg reviews728

Top Alani Protein Shake products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

$0$14K$28K$42K$57K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Alani Nu89%
  • Generic8%
  • Premier Protein1%
  • Oikos1%
  • Dymatize1%
  • Open — no brand owns it (0%)

Alani Protein Shake demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume455KCVR1.9%Products16Brands5Top 5 Brands100%OOS Rate3.3%Rating4.3★Reviews728Avg BSR#141
18K13KSpike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 2.5×

Top Alani Protein Shake search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • alani protein shake291K/yr
  • alani protein38K/yr
  • alani nu protein shakes32K/yr
  • alani cookies and cream protein shake11K/yr
  • alani protein shakes13K/yr
  • protein shake alani8K/yr
  • alani nu protein9K/yr
  • alanis protein shake7K/yr
  • alani munchies protein shake6K/yr
  • alani nu protein shake6K/yr

What reviews say buyers love and hate about Alani Protein Shake

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Taste-Overall40%

Delicious shakes that taste great

Nutritional Content20%

Great protein option

Flavor12%

Amazing Flavor

Quality-Overall4%

Decent sub

Sweetness2%

satisfies my sweet tooth

What buyers complain about

66% of reviews
Taste-Overall33%

Awful chemical taste

Flavor10%

I feel like all the flavors they try to do just taste so artificial

Value For Money7%

Not worth the price

Nutritional Content6%

likely losing a bunch of the protein

Sweetness2%

Sugar content is not high

Alani Protein Shake return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

19%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Flavor
25%
2Advertised Vs Actual Product
19%
3Leak-Proof
19%
4Taste-Overall
9%
5Value For Money
9%

Common Alani Protein Shake questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Alani Protein Shake 47/100 on Amazon United States — Skip it. The niche generates $283K/yr across 16 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved -15.6% over the last 90 days.
Search demand for Alani Protein Shake on Amazon United States is steady year-round — the busiest month runs 2.5× the quietest.