Is alani protein shake profitable to sell on Amazon United States?

The niche generates $283K/yr across 16 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -15.6%. Flapen's verdict: Skip it (47/100).

How competitive is the alani protein shake niche?

5 brands and 23 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in alani protein shake?

Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.

When does demand for alani protein shake peak?

Demand is steady year-round — the busiest month runs 2.5× the quietest.

What does it cost to enter the alani protein shake niche?

Listings span $19.57–$42.42; the average listing price is $32.23 (sweet spot $15–$100). The average incumbent carries 728 reviews — the moat a new listing must climb.

alani protein shake

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$32.23

avg listing price — sweet spot $15–$100

Price range

Incredible$19.57–$42.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good727.81

avg incumbent reviews — the moat a new listing must climb

Market size

Good$283K

$283K/yr · 455K searches

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-15.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, alani protein shake is a $283K/yr Amazon United States market (455K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

alani protein shake market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $193K–$258K; units × avg price
Conversion rate: 1.9%
Avg BSR: #141
Page quality: 0%
Prime: 81%
Sponsored: 56%
Out of stock: 3.3%
Avg brand age: 55 months
Avg seller age: 129 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Alani Nu89%
Generic8%
Premier Protein1%
Oikos1%
Dymatize1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — -15.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 2.5×

Open Trend

Top alani protein shake search terms

alani protein shake291K/yr -10.9%1.9% conv.
alani protein38K/yr -6.6%1.3% conv.
alani nu protein shakes32K/yr -32.9%1.8% conv.
alani cookies and cream protein shake11K/yr -23.5%1.8% conv.
alani protein shakes13K/yr -32.0%1.2% conv.
protein shake alani8K/yr +5.3%2.3% conv.
alani nu protein9K/yr -22.1%1.8% conv.
alanis protein shake7K/yr -8.2%1.8% conv.
alani munchies protein shake6K/yr -17.1%2.4% conv.
alani nu protein shake6K/yr -6.7%1.9% conv.

All search terms

Top alani protein shake products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Alani Nu Protein Shake 3 Flavor Variety 12 fl oz Bottles 9-Pack Ready-to-Drink High Protein Beverage

Alani Nu$40.364.1★13 rev

Alani Nu Protein Shake Ready to Drink Naturally Flavored Gluten Free Only 140 Calories with 20g Protein per 355mL bottle (Munchies 12 Pack)

Alani Nu$39.084.6★18 rev

Alani Nu Protein Shake 4 Flavor Variety 12 fl oz Bottles 8-Pack Ready-to-Drink High Protein Beverage

Alani Nu$34.633.9★5 rev

Alani Nu Protein Shake Ready to Drink Naturally Flavored Gluten Free Only 140 Calories with 20g Protein per 12 Fl Oz bottle (Strawberry Shortcake 12 Pack)

Alani Nu$37.214.4★232 rev

Alani Nu Protein Shake Cookies & Cream Flavor 12 fl oz Bottles 9-Pack Ready-to-Drink High Protein Beverage

Alani Nu$39.624.4★13 rev

Newest

by launch date

Alani Nu Protein Shake 4 Flavor Variety 12 fl oz Bottles 8-Pack Ready-to-Drink High Protein Beverage

Alani Nu$34.635 rev

2mo ago

Alani Nu Protein Shake 3 Flavor Variety 12 fl oz Bottles 9-Pack Ready-to-Drink High Protein Beverage

Alani Nu$40.3613 rev

5mo ago

Alani Nu Protein Shake Cookies & Cream Flavor 12 fl oz Bottles 9-Pack Ready-to-Drink High Protein Beverage

Alani Nu$39.6213 rev

6mo ago

Alani Nu Protein Shake Strawberry Shortcake Flavor 12 fl oz Bottles 9-Pack Ready-to-Drink High Protein Beverage

Alani Nu$29.2216 rev

6mo ago

Oikos Protein Shake Salted Caramel 30g High Protein Drinks Shelf Stable Ready to Drink 5g Prebiotic Fiber 12 fl oz Bottle 12 Count

Oikos$26.511,347 rev

1y ago

What buyers say about alani protein shake

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall40%

“Delicious shakes that taste great”

Nutritional Content20%

“Great protein option”

Flavor12%

“Amazing Flavor”

Quality-Overall4%

“Decent sub”

Sweetness2%

“satisfies my sweet tooth”

Value For Money2%

“Good value”

Ease Of Use1%

“Convenient”

Salt Content1%

“Love the salted Caramel flavor”

Texture/Consistency-Overall1%

“The texture was great”

Ingredients-Overall1%

“Fairly clean ingredients”

What buyers complain about

Taste-Overall33%

“Awful chemical taste”

Flavor10%

“I feel like all the flavors they try to do just taste so artificial”

Value For Money7%

“Not worth the price”

Nutritional Content6%

“likely losing a bunch of the protein”

Sweetness2%

“Sugar content is not high”

Smell2%

“Has a chemical taste and smells funny”

Storage Temperature1%

“Melted upon arrival consistently”

Advertised Vs Actual Product1%

“False information”

Artificial Sweeteners1%

“they taste of artificial sweetener that I couldn't drink them”

Dilute/Watery1%

“Still very watery almost”

Top return reasons

Flavor25%

Advertised Vs Actual Product19%

Leak-Proof19%

Taste-Overall9%

Value For Money9%

Quality-Overall6%

Solubility6%