How competitive is the Ajona Toothpaste niche on Amazon United States?

2 brands and 21 sellers compete in Ajona Toothpaste on Amazon United States. The top 5 Ajona Toothpaste products take 98% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Ajona Toothpaste?

Ajona Toothpaste buyers on Amazon United States complain most about Oral Hygiene, Tooth Brightening, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Ajona Toothpaste niche?

Ajona Toothpaste sells for $16.15 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $7.62–$37.15. The average incumbent carries 10,206 reviews — the moat a new listing must climb.

Ajona Toothpaste

brand-locked demand (top 5 brands take 100% of clicks) — Ajona Toothpaste doesn't clear our bar today.

Flapen Score

Skip it

Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 49

This niche Category average · 14,768 niches

Is Ajona Toothpaste profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Ajona Toothpaste is a $77K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Skip it — 35/100.

Ajona Toothpaste: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -34.1% over the last 90 days and 14.2% of searches end in a purchase.

$77K

revenue / yr

Units sold / yr4K

Search volume / yr-34.1%34K

Conversion rate14.2%

Avg price$16.15

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 21

Top-5 product click share98%

Open market0%

Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 6 products

Top Ajona Toothpaste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Ajona Stomatikum Toothpaste 25ml (Pack of 6)

Price: $19.82
Rating: 4.7/5
Reviews: 751
Age: 9y ago

12x Ajona Stomaticum Toothpaste 25ml (12x 25ml) by Ajona

Price: $37.15
Rating: 4.8/5
Reviews: 520
Age: 10y ago

Ajona Stomatikum Toothpaste 25ml (Pack of 3)

Price: $11.64
Rating: 4.8/5
Reviews: 398
Age: 9y ago

Ajona Stomatikum Toothpaste 25Ml (Pack of 2)

Price: $9.45
Rating: 4.6/5
Reviews: 288
Age: 10y ago

Ajona Stomatikum Toothpaste 25ml toothpaste by Ajona

Price: $7.62
Rating: 4.4/5
Reviews: 164
Age: 21y ago

Newest

by launch date

Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth for Adult Kids Oral Care - Whitening* Refresh Mint 4 Fl Oz 1Pk

Price: $11.25
Rating: 4.5/5
Reviews: 59,113
Age: 3y ago

Ajona Stomatikum Toothpaste 25ml (Pack of 6)

Price: $19.82
Rating: 4.7/5
Reviews: 751
Age: 9y ago

Ajona Stomatikum Toothpaste 25ml (Pack of 3)

Price: $11.64
Rating: 4.8/5
Reviews: 398
Age: 9y ago

12x Ajona Stomaticum Toothpaste 25ml (12x 25ml) by Ajona

Price: $37.15
Rating: 4.8/5
Reviews: 520
Age: 10y ago

Ajona Stomatikum Toothpaste 25Ml (Pack of 2)

Price: $9.45
Rating: 4.6/5
Reviews: 288
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

Ajona98%
Boka2%
Open — no brand owns it (0%)

Ajona Toothpaste demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume34KCVR14.2%Products6Brands2Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews10,206Avg BSR#968

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 10.2×

Top Ajona Toothpaste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ajona toothpaste17K/yr +4.6%15.8% conv.
german toothpaste5K/yr -15.3%4.1% conv.
ajona4K/yr +7.4%13.6% conv.
titad toothpaste5K/yr -79.0%0.0% conv.
rucipello toothpaste3K/yr -77.3%1.1% conv.

What reviews say buyers love and hate about Ajona Toothpaste

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews

Oral Hygiene22%

“Great for Sensitive Teeth”

Tooth Brightening20%

“my teeth are visibly whiter”

Taste-Overall10%

“Good taste”

Quality-Overall5%

“Fair product”

Tooth Sensitivity5%

“Great for Sensitive Teeth”

What buyers complain about

54% of reviews

Oral Hygiene11%

“The chemical, sodium lauryl sulfate may have a possible side affect of mouth sores”

Tooth Brightening9%

“Does not whiten”

Value For Money7%

“Waste of money”

Taste-Overall6%

“Doesn't taste great”

Functionality-Overall5%

“Doesn't work”

Ajona Toothpaste return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

14%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Tooth Brightening

13%

2Taste-Overall

13%

3Advertised Vs Actual Product

11%

4Functionality-Overall

5Tooth Sensitivity

Common Ajona Toothpaste questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ajona Toothpaste 35/100 on Amazon United States — Skip it. The niche generates $77K/yr across 6 tracked products. Search demand moved -34.1% over the last 90 days.