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Ajona Toothpaste

Fail

The top 5 brands take 100% of clicks, so Ajona Toothpaste is a Fail.

Flapen Score
35
35 / 100
Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 49
Market size
$77K/yr34K searches / yr
90-day growth
-34.1%search demand this quarter
Competition
98%top-5 click share · 2 brands · 21 sellers

Flapen Score

Ajona Toothpaste against its category

The dotted line is the Health & Household average. Past it, Ajona Toothpaste is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ajona Toothpaste market on Amazon at a glance

Shoppers on Amazon United States searched for Ajona Toothpaste 34K times last year and spent an estimated $77K. All 2 brands take every click. Demand peaks in Feb–Mar–Apr–May. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 14.2% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-34.1%
Conversion, latest week
14.2%
Market size, estimated
$77Ka year
Peak month
May10.2× the quietest month
Top search term
ajona toothpaste17K searches a year

02 · Price

A sale here is worth $16.15.

Listings sell for $16.15 on average, from $7.62 to $37.15. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $16.15 that is $8K to $12K a year per listing.

Average price
$16.15inside the $15 to $100 sweet spot
Price range
$7.62–$37.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #968 within Toothpaste. It carries 10,206 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#968in Toothpaste
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
10,206per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Ajona Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • Brand 198%
  • Brand 22%
  • Open — no brand owns it (0%)

Demand

Ajona Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 10.2×

Search terms

Top Ajona Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ajona toothpaste17K/yr
  • german toothpaste5K/yr
  • ajona4K/yr
  • titad toothpaste5K/yr
  • rucipello toothpaste3K/yr

Reviews and returns

What reviews say buyers love and hate about Ajona Toothpaste

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Oral Hygiene”
11%of negative reviews mention “Oral Hygiene”
0.3%of orders come back
“The chemical, sodium lauryl sulfate may have a possible side affect of mouth sores”
A buyer, on “Oral Hygiene”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ajona Toothpaste questions

Answered from the same tracked data.