ajona toothpaste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.15avg listing price — sweet spot $15–$100
Price range
Great$7.62–$37.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,205.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad$77K$77K/yr · 34K searches
Growth
Bad-34.1%90-day search growth — must beat 0% to launch
Competition
Bad98%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ajona toothpaste is a $77K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Skip it — 35/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
ajona toothpaste market data
- Units sold / yr
- 3K–4K
- avg 500–750/product
- Revenue / yr
- $48K–$65K
- units × avg price
- Conversion rate
- 14.2%
- Avg BSR
- #968
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
98%
Top 20: 100%
Open market
0%
- Ajona98%
- Boka2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -34.1% search growth over the last 90 days.Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 10.2×
Top ajona toothpaste search terms
- ajona toothpaste17K/yr
- german toothpaste5K/yr
- ajona4K/yr
- titad toothpaste5K/yr
- rucipello toothpaste3K/yr
Top ajona toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ajona Stomatikum Toothpaste 25ml (Pack of 6)
Ajona$19.824.7★751 rev
12x Ajona Stomaticum Toothpaste 25ml (12x 25ml) by Ajona
Ajona$37.154.8★520 rev
Ajona Stomatikum Toothpaste 25ml (Pack of 3)
Ajona$11.644.8★398 rev
Ajona Stomatikum Toothpaste 25Ml (Pack of 2)
Ajona$9.454.6★288 rev
Ajona Stomatikum Toothpaste 25ml toothpaste by Ajona
Ajona$7.624.4★164 rev
Newest
by launch date
Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth for Adult Kids Oral Care - Whitening* Refresh Mint 4 Fl Oz 1Pk
Boka$11.2559,113 rev
Ajona Stomatikum Toothpaste 25ml (Pack of 6)
Ajona$19.82751 rev
Ajona Stomatikum Toothpaste 25ml (Pack of 3)
Ajona$11.64398 rev
12x Ajona Stomaticum Toothpaste 25ml (12x 25ml) by Ajona
Ajona$37.15520 rev
Ajona Stomatikum Toothpaste 25Ml (Pack of 2)
Ajona$9.45288 rev
Trending
90-day click momentum12x Ajona Stomaticum Toothpaste 25ml (12x 25ml) by Ajona
Ajona$37.154.8★
Ajona Stomatikum Toothpaste 25ml (Pack of 3)
Ajona$11.644.8★
Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth for Adult Kids Oral Care - Whitening* Refresh Mint 4 Fl Oz 1Pk
Boka$11.254.5★
Ajona Stomatikum Toothpaste 25ml toothpaste by Ajona
Ajona$7.624.4★
Ajona Stomatikum Toothpaste 25ml (Pack of 6)
Ajona$19.824.7★
What buyers say about ajona toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“Great for Sensitive Teeth”
“my teeth are visibly whiter”
“Good taste”
“Fair product”
“Great for Sensitive Teeth”
“It cleans well”
“Mild flavor”
“Worth every penny”
“So fresh”
“does a good clean”
What buyers complain about
“The chemical, sodium lauryl sulfate may have a possible side affect of mouth sores”
“Does not whiten”
“Waste of money”
“Doesn't taste great”
“Doesn't work”
“It can cause a rapid tooth decay and sensitive happen”
“not been given the product that was advertised”
“the ingredients are not strong tasting”
“Not whiter”
“Does not keep your breath fresh”
Top return reasons
Common questions
- Is ajona toothpaste profitable to sell on Amazon United States?
- The niche generates $77K/yr across 6 tracked products. 90-day search growth is -34.1%. Flapen's verdict: Skip it (35/100).
- How competitive is the ajona toothpaste niche?
- 2 brands and 21 sellers compete. The top 5 products take 98% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ajona toothpaste?
- Top complaints mined from reviews: Oral Hygiene, Tooth Brightening, Value For Money. The return rate is 0.3%.
- When does demand for ajona toothpaste peak?
- Demand peaks in Feb–Mar–Apr–May; the busiest month runs 10.2× the quietest.
- What does it cost to enter the ajona toothpaste niche?
- Listings span $7.62–$37.15; the average listing price is $16.15 (sweet spot $15–$100). The average incumbent carries 10,206 reviews — the moat a new listing must climb.