Aircast
MaybeProducts sell for $36.06 on average, inside the sweet spot. But an estimated 8.9% of orders come back, so Aircast is a Maybe.
- Flapen Score
- 52 / 100Top 36% of 14,768 Health & Household niches · +3 vs the category median of 4952
- Market size
- $389K/yr301K searches / yr
- 90-day growth
- +11.7%search demand this quarter
- Competition
- 47%top-5 click share · 19 brands · 50 sellers
Flapen Score
Aircast against its category
The dotted line is the Health & Household average. Past it, Aircast is stronger. Inside it, weaker.
Market
The Aircast market on Amazon at a glance
Shoppers on Amazon United States searched for Aircast 301K times last year and spent an estimated $389K. The top 5 brands take 81% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $389K a year.
- Searches, last 12 months
- 301K
- Growth, 90 days vs prior 90
- +11.7%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $389Ka year
- Peak month
- June1.5× the quietest month
- Top search term
- air cast44K searches a year
02 · Price
A sale here is worth $36.06.
Listings sell for $36.06 on average, from $9.07 to $76.29. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $36.06 that is $4K to $9K a year per listing.
- Average price
- $36.06inside the $15 to $100 sweet spot
- Price range
- $9.07–$76.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$9K
- Returns
- 8.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #197 within Braces, Splints & Supports. It carries 4,766 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #197in Braces, Splints & Supports
- Average rating
- 4.15 starsAmazon United States average 4.42 stars
- Average reviews
- 4,766per listing
- Listings tracked
- 37
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Aircast products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
50
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
47%
Top 20: 86%
Open market
16%
- Brand 155%
- Brand 29%
- Brand 39%
- Brand 45%
- Brand 54%
- Brand 63%
- Open — no brand owns it (13 brands, 16%)
Demand
Aircast search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Aircast search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- air cast44K/yr
- aircast47K/yr
- aircast ankle brace43K/yr
- air cast ankle support46K/yr
- air cast for ankle sprain13K/yr
- ankle cast14K/yr
- ankle air cast13K/yr
- active ankle brace17K/yr
- active ankle10K/yr
- hinged ankle brace5K/yr
Reviews and returns
What reviews say buyers love and hate about Aircast
We read the reviews and the return reasons for every product selling here.
“it was far too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aircast questions
Answered from the same tracked data.