Air Wick Automatic Spray Refill
Air Wick Automatic Spray Refill shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Is Air Wick Automatic Spray Refill profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Air Wick Automatic Spray Refill is a $666K/yr Amazon United States market (473K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 53/100.
Air Wick Automatic Spray Refill: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +8.7% over the last 90 days and 8.2% of searches end in a purchase.
$666K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 27 products
Top Air Wick Automatic Spray Refill products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Air Wick Automatic Air Freshener Spray Refill Lush Honeysuckle & Raspberry Essential Oils Odor Neutralization
- Price
- $11.03
- Rating
- 4.7/5
- Reviews
- 2,370
- Age
- 4y ago

Air Wick Automatic Air Freshener Spray Refill 2ct Summer Delights Odor Neutralization Essential Oils
- Price
- $10.97
- Rating
- 4.7/5
- Reviews
- 30,105
- Age
- 9y ago

Air Wick Automatic Air Freshener Spray Refill 1ct Paradise Retreat Odor Neutralization Essential Oils
- Price
- $5.15
- Rating
- 4.6/5
- Reviews
- 5,103
- Age
- 11y ago

Air Wick Automatic Air Freshener Spray Refill 2ct Lavender & Chamomile Odor Neutralization Essential Oils
- Price
- $11.75
- Rating
- 4.7/5
- Reviews
- 30,105
- Age
- 14y ago

Air Wick Automatic Air Freshener Spray Refill 2ct Fresh Waters Odor Neutralization Essential Oils
- Price
- $12.31
- Rating
- 4.7/5
- Reviews
- 30,105
- Age
- 15y ago
Trending
90-day click momentum
Air Fusion Automatic Spray Air Freshener Refill Aerosol Linen & Lilac 5 Oz 3 Pack (Linen & Lilac 3 Pack)
- Price
- $15.50
- Rating
- 3.5/5
- Reviews
- 50
- Age
- 5mo ago

Airwick Freshmatic Automatic Spray Refills Sparkling Citrus 3 Refills
- Price
- $26.81
- Rating
- 4.7/5
- Reviews
- 485
- Age
- 1y ago

Air Wick Essential Mist Refill Multipack - Watermelon & Berries Sea Spray & Breeze Honeysuckle & Raspberry 3 Count
- Price
- $13.93
- Rating
- 4.7/5
- Reviews
- 1,014
- Age
- 1y ago

RAC91101 - Air Wick Freshmatic Life Scents Ultra Refill
- Price
- $7.12
- Rating
- 4.6/5
- Reviews
- 3,174
- Age
- 11y ago

Air Wick Freshmatic Automatic Spray Refill 6.17 Oz Fresh Waters Carton Of 6
- Price
- $44.05
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 2y ago
Newest
by launch date
Air Fusion Automatic Spray Air Freshener Refill Aerosol Linen & Lilac 5 Oz 3 Pack (Linen & Lilac 3 Pack)
- Price
- $15.50
- Rating
- 3.5/5
- Reviews
- 50
- Age
- 5mo ago

Air Wick Essential Mist Refill Multipack - Watermelon & Berries Sea Spray & Breeze Honeysuckle & Raspberry 3 Count
- Price
- $13.93
- Rating
- 4.7/5
- Reviews
- 1,014
- Age
- 1y ago

Glade Automatic Spray Refill Dewdrop Petals Scented Air Freshener for Home and Bathroom 6.2 Oz 2 Count
- Price
- $10.36
- Rating
- 4.7/5
- Reviews
- 40,376
- Age
- 1y ago

Airwick Freshmatic Automatic Spray Refills Sparkling Citrus 3 Refills
- Price
- $26.81
- Rating
- 4.7/5
- Reviews
- 485
- Age
- 1y ago

Air Wick Freshmatic Automatic Spray Refill 6.17 Oz Fresh Waters Carton Of 6
- Price
- $44.05
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 flat
Sellers
139
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 93%
Open market
0%
- Air Wick88%
- Glade9%
- EnBath2%
- Air Fusion1%
Air Wick Automatic Spray Refill demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.0×
Top Air Wick Automatic Spray Refill search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- airwick automatic spray refills100K/yr
- air wick automatic spray refill80K/yr
- air wick spray refill34K/yr
- air wick spray28K/yr
- airwick spray refill79K/yr
- air wick refills automatic spray24K/yr
- battery powered air freshener18K/yr
- airwick spray14K/yr
- wall mounted air freshener11K/yr
- airwick automatic spray8K/yr
What reviews say buyers love and hate about Air Wick Automatic Spray Refill
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Great fragrance”
“Great value for the money”
“Great price work excellent no complaints”
“It works as intended”
“Fresh and Fantastic”
What buyers complain about
71% of reviews“the smell doesn't last for me”
“stopped working”
“Broke after one use”
“Low Quality”
“A bit pricey”
Air Wick Automatic Spray Refill return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Air Wick Automatic Spray Refill questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









