Air Fresheners for Home

Shoppers searched for this 16.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17.4M a year.

Searches, last 12 months

16.4M

Growth, 90 days vs prior 90

+10.2%

Conversion, latest week

9.4%

Market size, estimated

$17.4Ma year

Peak month

February1.5× the quietest month

Top search term

air freshener2.4M searches a year

Listings sell for $11.28 on average, from $2.45 to $23.96. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 15,000 to 20,000 of them. At $11.28 that is $169K to $226K a year per listing.

Average price

$11.28under the $15 to $100 sweet spot

Price range

$2.45–$23.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

15,000–20,000

Revenue per listing a year

$169K–$226K

Returns

0.2%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #31 within Air Fresheners. It carries 22,857 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

98%

Out of stock, average day

0.3%

Average rank

#31in Air Fresheners

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

22,857per listing

Listings tracked

64

20 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

20

Successful launches

20Amazon's first-year sales bar

Average brand age

55 months