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Affresh Wipes

a concentrated shelf (top 5 take 100% of clicks) — Affresh Wipes doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49

Market size 60Growth 25Conversion 100Competition 0Returns 99Price range 51Avg price 60Brand share 0Review moat 0Quality gap 20
This niche Category average · 14,768 niches

Is Affresh Wipes profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Affresh Wipes is a $507K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Aug–Sep–Oct–Dec. Verdict: Skip it — 40/100.

Affresh Wipes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.1% over the last 90 days and 29.8% of searches end in a purchase.

$507K

revenue / yr

Units sold / yr40K
Search volume / yr+0.1%130K
Conversion rate29.8%
Avg price$13.14

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers1 · 16
Top-5 product click share100%
Open market0%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 4 products

Sponsored placement100%
New entrants (1y)1· 1 succeeded
Avg rating4.7★
Avg reviews238,078

Top Affresh Wipes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

$0$127K$253K$380K$507K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Affresh100%

Affresh Wipes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume130KCVR29.8%Products4Brands1Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews238,078Avg BSR#1
45K35KPrime Day '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Aug, Sep, Oct, Dec · busiest ÷ quietest = 8.0×

Top Affresh Wipes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • afresh tablets for top loader111K/yr
  • allfresh for washing machines11K/yr
  • afresh tablets for front loader8K/yr

What reviews say buyers love and hate about Affresh Wipes

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Ease Of Cleaning32%

Cleans really well

Smell20%

clean smell

Quality-Overall17%

Excellent product

Ease Of Use10%

Ease of use

Advertised Vs Actual Product9%

As advertised

What buyers complain about

83% of reviews
Functionality-Overall28%

Did Not Work

Ease Of Cleaning26%

Does not actually clean my washing machine

Value For Money11%

It's a little costly

Quality-Overall6%

Poor Quality

Leak-Proof3%

If your dishwasher isnt cleaning dishes properly or if you are experiencing a water leak coming out of your dishwasher

Affresh Wipes return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

18%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
26%
2Functionality-Overall
15%
3Leak-Proof
14%
4Advertised Vs Actual Product
14%
5Defective Material/Parts
11%

Common Affresh Wipes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Affresh Wipes 40/100 on Amazon United States — Skip it. The niche generates $507K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +0.1% over the last 90 days.
Search demand for Affresh Wipes on Amazon United States peaks in Jan–Feb–Aug–Sep–Oct–Dec, where the busiest month runs 8.0× the quietest.