Is affresh wipes profitable to sell on Amazon United States?

The niche generates $507K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Skip it (40/100).

How competitive is the affresh wipes niche?

1 brands and 16 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in affresh wipes?

Top complaints mined from reviews: Functionality-Overall, Ease Of Cleaning, Value For Money. The return rate is 0.1%.

When does demand for affresh wipes peak?

Demand peaks in Jan–Feb–Aug–Sep–Oct–Dec; the busiest month runs 8.0× the quietest.

What does it cost to enter the affresh wipes niche?

Listings span $8.70–$21.67; the average listing price is $13.14 (sweet spot $15–$100). The average incumbent carries 238,078 reviews — the moat a new listing must climb.

affresh wipes

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible29.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Good$507K

$507K/yr · 130K searches

Avg price

Good$13.14

avg listing price — sweet spot $15–$100

Price range

Good$8.70–$21.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+0.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Review moat

Bad238,077.75

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, affresh wipes is a $507K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Aug–Sep–Oct–Dec. Verdict: Skip it — 40/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

affresh wipes market data

Units sold / yr: 30K–40K; avg 6,000–8,000/product
Revenue / yr: $394K–$526K; units × avg price
Conversion rate: 29.8%
Avg BSR: #1
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 26 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Affresh100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.

Peak months: Jan, Feb, Aug, Sep, Oct, Dec · busiest ÷ quietest = 8.0×

Open Trend

Top affresh wipes search terms

afresh tablets for top loader111K/yr -0.0%25.8% conv.
allfresh for washing machines11K/yr -2.9%23.1% conv.
afresh tablets for front loader8K/yr +5.9%23.8% conv.

All search terms

Top affresh wipes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Affresh Washing Machine Cleaner Helps Power Away Odor Causing Bacteria & Grime Deep Inside Pump Valve & Hoses 6 Time Release Tablets 6 Month Supply

Affresh$11.344.7★290,834 rev

Affresh Washing Machine Cleaner Helps Power Away Odor Causing Bacteria & Grime Deep Inside Pump Valve & Hoses 5 Time Release Tablets 5 Month Supply

Affresh$10.874.7★290,834 rev

Affresh Washing Machine Cleaner Helps Power Away Odor Causing Bacteria & Grime Deep Inside Pump Valve & Hoses 12 Time Release Tablets 1 Year Supply

Affresh$21.674.7★290,834 rev

Affresh Dishwasher Cleaner Helps Power Away Odor Causing Residues & Grime Inside Pump Tub & Hoses 6 Tablets 6 Month Supply

Affresh$8.704.6★79,809 rev

Newest

by launch date

Affresh Washing Machine Cleaner Helps Power Away Odor Causing Bacteria & Grime Deep Inside Pump Valve & Hoses 12 Time Release Tablets 1 Year Supply

Affresh$21.67290,834 rev

9mo ago

Affresh Dishwasher Cleaner Helps Power Away Odor Causing Residues & Grime Inside Pump Tub & Hoses 6 Tablets 6 Month Supply

Affresh$8.7079,809 rev

11y ago

Affresh Washing Machine Cleaner Helps Power Away Odor Causing Bacteria & Grime Deep Inside Pump Valve & Hoses 5 Time Release Tablets 5 Month Supply

Affresh$10.87290,834 rev

12y ago

Affresh Washing Machine Cleaner Helps Power Away Odor Causing Bacteria & Grime Deep Inside Pump Valve & Hoses 6 Time Release Tablets 6 Month Supply

Affresh$11.34290,834 rev

13y ago

What buyers say about affresh wipes

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning32%

“Cleans really well”

Smell20%

“clean smell”

Quality-Overall17%

“Excellent product”

Ease Of Use10%

“Ease of use”

Advertised Vs Actual Product9%

“As advertised”

Value For Money7%

“less expensive”

Maintenance And Repair1%

“Its an easy maintenance step that really makes a difference”

Brightness/Shine/Glow1%

“Made my dishes shine as well”

Product Condition1%

“it is good as new”

Durability0%

“Last for half a year great for the price”

What buyers complain about

Functionality-Overall28%

“Did Not Work”

Ease Of Cleaning26%

“Does not actually clean my washing machine”

Value For Money11%

“It's a little costly”

Quality-Overall6%

“Poor Quality”

Leak-Proof3%

“If your dishwasher isnt cleaning dishes properly or if you are experiencing a water leak coming out of your dishwasher”

Advertised Vs Actual Product3%

“Doesnt do what stated”

Size-Overall2%

“box appears larger/contains 5 cubes”

Stain Resistance2%

“I have had trouble with my clothes coming out of the washing machine stained with what seems like lint stuck to the fabric”

Filtration2%

“The filter and bottom of the dish washer remained dirty”

Durability1%

“RAN IT 2 TIMES”

Top return reasons

Value For Money26%

Functionality-Overall15%

Leak-Proof14%

Advertised Vs Actual Product14%

Defective Material/Parts11%

Ease Of Cleaning5%

Size-Overall3%

Compatibility-Overall2%

Product Condition2%

Quality-Overall1%

Common questions

Is affresh wipes profitable to sell on Amazon United States?: The niche generates $507K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Skip it (40/100).
How competitive is the affresh wipes niche?: 1 brands and 16 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in affresh wipes?: Top complaints mined from reviews: Functionality-Overall, Ease Of Cleaning, Value For Money. The return rate is 0.1%.
When does demand for affresh wipes peak?: Demand peaks in Jan–Feb–Aug–Sep–Oct–Dec; the busiest month runs 8.0× the quietest.
What does it cost to enter the affresh wipes niche?: Listings span $8.70–$21.67; the average listing price is $13.14 (sweet spot $15–$100). The average incumbent carries 238,078 reviews — the moat a new listing must climb.