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Affresh Stainless Steel Cleaner for Appliances

Maybe

Shoppers spend an estimated $6.7M a year here. But the top 5 brands take 100% of clicks, so Affresh Stainless Steel Cleaner for Appliances is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$6.7M/yr2.5M searches / yr
90-day growth
-2.4%search demand this quarter
Competition
70%top-5 click share · 5 brands · 92 sellers

Flapen Score

Affresh Stainless Steel Cleaner for Appliances against its category

The dotted line is the Health & Household average. Past it, Affresh Stainless Steel Cleaner for Appliances is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Affresh Stainless Steel Cleaner for Appliances market on Amazon at a glance

Shoppers on Amazon United States searched for Affresh Stainless Steel Cleaner for Appliances 2.5M times last year and spent an estimated $6.7M. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 17.3% of those searches ended in a purchase.

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.7M a year.

Searches, last 12 months
2.5M
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
17.3%
Market size, estimated
$6.7Ma year
Peak month
November27.7× the quietest month
Top search term
stainless steel cleaner1.5M searches a year

02 · Price

A sale here is worth $15.51.

Listings sell for $15.51 on average, from $4.63 to $24.16. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 25,000 to 30,000 of them. At $15.51 that is $388K to $465K a year per listing.

Average price
$15.51inside the $15 to $100 sweet spot
Price range
$4.63–$24.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
400K–500K
Units per listing a year
25,000–30,000
Revenue per listing a year
$388K–$465K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Kitchen Cleaners. It carries 12,231 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Kitchen Cleaners
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
12,231per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Affresh Stainless Steel Cleaner for Appliances products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

92

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 213%
  • Brand 36%
  • Brand 45%
  • Brand 51%

Demand

Affresh Stainless Steel Cleaner for Appliances search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 27.7×

Search terms

Top Affresh Stainless Steel Cleaner for Appliances search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stainless steel cleaner1.5M/yr
  • weiman stainless steel cleaner213K/yr
  • stainless steel wipes151K/yr
  • stainless steel cleaner for appliances159K/yr
  • stainless steel polish68K/yr
  • weiman stainless steel wipes50K/yr
  • stainless steel appliance cleaner40K/yr
  • stainless steel wipes for appliances38K/yr
  • stainless steel cleaner wipes34K/yr
  • stainless steel spray27K/yr

Reviews and returns

What reviews say buyers love and hate about Affresh Stainless Steel Cleaner for Appliances

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Ease Of Cleaning”
24%of negative reviews mention “Smell”
0.3%of orders come back
“Awful smell”
A buyer, on “Smell”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Affresh Stainless Steel Cleaner for Appliances questions

Answered from the same tracked data.