Is aed profitable to sell on Amazon United States?

The niche generates $5.3M/yr across 31 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the aed niche?

16 brands and 25 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in aed?

Top complaints mined from reviews: Battery Life, Quality-Overall, Size-Overall. The return rate is 0.6%.

When does demand for aed peak?

Demand peaks in Sep; the busiest month runs 1.6× the quietest.

What does it cost to enter the aed niche?

Listings span $8.97–$2001.49; the average listing price is $727.79 (sweet spot $15–$100). The average incumbent carries 139 reviews — the moat a new listing must climb.

aed

Worth a look

Shows a $5.3M/yr market, but pricing outside the sweet spot ($727.79 avg) keeps it on the watch list.

Market size

Incredible$5.3M

$5.3M/yr · 919K searches

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Great138.81

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Price range

Bad$8.97–$2001.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad$727.79

avg listing price — sweet spot $15–$100

Signals High Price Out of Stock

According to Flapen's Amazon United States niche tracking, aed is a $5.3M/yr Amazon United States market (919K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep. Verdict: Worth a look — 50/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

aed market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $4.4M–$5.8M; units × avg price
Conversion rate: 0.8%
Avg BSR: #4,956
Page quality: 0%
Prime: 81%
Sponsored: 90%
Out of stock: 24.5%
Avg brand age: 56 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

15%

HeartStart56%
XFT9%
JIALANRW8%
SMFM4%
Prestan4%
Medarchitect4%
Open — no brand owns it (10 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.6×

Open Trend

Top aed search terms

aed defibrillator portable machine271K/yr -8.9%0.6% conv.
aed289K/yr -6.6%0.6% conv.
defibrillator80K/yr -10.2%0.9% conv.
aed defibrillator for home70K/yr -16.2%0.3% conv.
defibrillator for home47K/yr -2.9%0.5% conv.
aed defibrillator39K/yr -6.8%0.5% conv.
aed machine32K/yr +2.0%0.4% conv.
portable aed9K/yr +14.9%0.2% conv.
defibulator for home12K/yr -26.4%0.4% conv.
defibulator8K/yr -0.7%0.5% conv.

All search terms

Top aed products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Philips HeartStart OnSite AED Defibrillator OnSite Ready-Pack M5066A-R01

HeartStart$1758.314.6★70 rev

Philips HeartStart Home AED Defibrillator with Training Pads Cartridge M5068A-C02

HeartStart$1692.954.5★59 rev

Philips HeartStart OnSite AED Defibrillator Slim Carry Case M5066A-C02

HeartStart$1592.564.6★134 rev

AED Automatic External Defibrillator Portable Emergency Device Suitable for Home Use in Gyms Subways and Companies

JIALANRW$1482.245.0★1 rev

XFT AED Trainer & AED Simulator & AED Defibrillator for Home Lightweight CPR Practice Device Portable Defibrillator Training for First Aid Beginners (XFT-120N)

XFT$77.484.5★120 rev

Newest

by launch date

AED Automatic External Defibrillator Portable Emergency Device Suitable for Home Use in Gyms Subways and Companies

JIALANRW$1482.241 rev

1mo ago

AED Automatic External Defibrillator Portable Machine Emergency Suitable for Home Gym Office School and Public Access (Subway/Mall)

SMFM$1417.764 rev

6mo ago

Automated External Defibrillator AED Cabinet with Alarm (9V Battery Not Included) & First Aid Kit Storage | Wall Mount Compatible Steel | for Home School Business Gym | AED Not Included

Windy City Cabinet$228.491 rev

1y ago

XFT AED Trainer & AED Simulator & AED Defibrillator for Home Lightweight CPR Practice Device Portable Defibrillator Training for First Aid Beginners (XFT-120N)

XFT$77.48120 rev

2y ago

NLShan Wall Mounted AED Defibrillator Cabinet Metal Steel Plate Storage Cabinet with Snap Lock Fit All Brands of AED 14.2 x 7.9 x 15.8 Inch

NLShan$77.7966 rev

2y ago

What buyers say about aed

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Excellent product”

Value For Money16%

“Well worth the money”

Advertised Vs Actual Product7%

“Performs exactly as described”

Ease Of Use7%

“Easy to use”

Portability6%

“Compact and travel with you”

Size-Overall4%

“This one fits that need perfectly”

Durability4%

“Beefy, durable, with an easy to use open flat design”

Design-Overall3%

“Very straightforward design”

Safety Standards2%

“it is a great reassurance for emergency”

Efficiency2%

“Works well”

What buyers complain about

Battery Life20%

“the machine started beeping with low battery”

Quality-Overall14%

“Bad pocket knife”

Size-Overall13%

“kinda tight”

Instructions/User Manual/Troubleshooting4%

“Cuz we certainly don't want to have to waste valuable seconds trying to read and understand instructions in a crises”

Portability2%

“I'm not sure if I took everything out that I'd be able to put it back”

Durability2%

“Did not last a week”

Value For Money2%

“outrageous price for a metal box”

Compactness2%

“It's a small compact bag”

Advertised Vs Actual Product2%

“Pictures are deceiving”

Compatibility-Overall2%

“Don't fit our Defibrillator it should be REF 9131. We went through a fire inspection, and they observed that the electrodes don't fit our defibrillator”

Top return reasons

Size-Overall42%

Quality-Overall10%

Advertised Vs Actual Product10%

Functionality-Overall10%

Value For Money8%

Defective Material/Parts4%

Instructions/User Manual/Troubleshooting3%

Weight Heavy3%

Certifications3%

Ease Of Use2%

Common questions

Is aed profitable to sell on Amazon United States?: The niche generates $5.3M/yr across 31 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the aed niche?: 16 brands and 25 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in aed?: Top complaints mined from reviews: Battery Life, Quality-Overall, Size-Overall. The return rate is 0.6%.
When does demand for aed peak?: Demand peaks in Sep; the busiest month runs 1.6× the quietest.
What does it cost to enter the aed niche?: Listings span $8.97–$2001.49; the average listing price is $727.79 (sweet spot $15–$100). The average incumbent carries 139 reviews — the moat a new listing must climb.

aed