Aed

Shoppers searched for this 919K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.3M a year.

Searches, last 12 months

919K

Growth, 90 days vs prior 90

-7.6%

Conversion, latest week

0.8%

Market size, estimated

$5.3Ma year

Peak month

September1.6× the quietest month

Top search term

aed defibrillator portable machine271K searches a year

Listings sell for $727.79 on average, from $8.97 to $2001.49. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $727.79 that is $73K to $182K a year per listing.

Average price

$727.79above the $15 to $100 sweet spot

Price range

$8.97–$2001.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$73K–$182K

Returns

0.6%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 24.5% of listings are out of stock. The average listing ranks #4,956 within Defibrillators. It carries 139 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

81%

Out of stock, average day

24.5%

Average rank

#4,956in Defibrillators

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

139per listing

Listings tracked

31

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

56 months