Aed
Aed shows a $5.3M/yr market, but pricing outside the sweet spot ($727.79 avg) keeps it on the watch list.
Flapen Score
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Is Aed profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Aed is a $5.3M/yr Amazon United States market (919K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep. Verdict: Worth a look — 50/100.
Aed: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -7.6% over the last 90 days and 0.8% of searches end in a purchase.
$5.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 31 products
Top Aed products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Philips HeartStart OnSite AED Defibrillator OnSite Ready-Pack M5066A-R01
- Price
- $1758.31
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 8y ago
Philips HeartStart Home AED Defibrillator with Training Pads Cartridge M5068A-C02
- Price
- $1692.95
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 7y ago
Philips HeartStart OnSite AED Defibrillator Slim Carry Case M5066A-C02
- Price
- $1592.56
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 10y ago
AED Automatic External Defibrillator Portable Emergency Device Suitable for Home Use in Gyms Subways and Companies
- Price
- $1482.24
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
XFT AED Trainer & AED Simulator & AED Defibrillator for Home Lightweight CPR Practice Device Portable Defibrillator Training for First Aid Beginners (XFT-120N)
- Price
- $77.48
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 2y ago
Trending
90-day click momentumAED Automatic External Defibrillator Portable Emergency Device Suitable for Home Use in Gyms Subways and Companies
- Price
- $1482.24
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
Automated External Defibrillator AED Cabinet with Alarm (9V Battery Not Included) & First Aid Kit Storage | Wall Mount Compatible Steel | for Home School Business Gym | AED Not Included
- Price
- $228.49
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Philips HeartStart AED Defibrillator Fast Response Kit Model:68-PCHAT
- Price
- $56.80
- Rating
- 3.9/5
- Reviews
- 27
- Age
- 16y ago
AED Automatic External Defibrillator Portable Machine Emergency Suitable for Home Gym Office School and Public Access (Subway/Mall)
- Price
- $1417.76
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago
Philips HeartStart OnSite AED Defibrillator OnSite Ready-Pack M5066A-R01
- Price
- $1758.31
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 8y ago
Newest
by launch dateAED Automatic External Defibrillator Portable Emergency Device Suitable for Home Use in Gyms Subways and Companies
- Price
- $1482.24
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1mo ago
AED Automatic External Defibrillator Portable Machine Emergency Suitable for Home Gym Office School and Public Access (Subway/Mall)
- Price
- $1417.76
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago
Automated External Defibrillator AED Cabinet with Alarm (9V Battery Not Included) & First Aid Kit Storage | Wall Mount Compatible Steel | for Home School Business Gym | AED Not Included
- Price
- $228.49
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
XFT AED Trainer & AED Simulator & AED Defibrillator for Home Lightweight CPR Practice Device Portable Defibrillator Training for First Aid Beginners (XFT-120N)
- Price
- $77.48
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 2y ago
NLShan Wall Mounted AED Defibrillator Cabinet Metal Steel Plate Storage Cabinet with Snap Lock Fit All Brands of AED 14.2 x 7.9 x 15.8 Inch
- Price
- $77.79
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 rising
Sellers
25
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
15%
- HeartStart56%
- XFT9%
- JIALANRW8%
- SMFM4%
- Prestan4%
- Medarchitect4%
- Open — no brand owns it (10 brands, 15%)
Aed demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep · busiest ÷ quietest = 1.6×
Top Aed search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- aed defibrillator portable machine271K/yr
- aed289K/yr
- defibrillator80K/yr
- aed defibrillator for home70K/yr
- defibrillator for home47K/yr
- aed defibrillator39K/yr
- aed machine32K/yr
- portable aed9K/yr
- defibulator for home12K/yr
- defibulator8K/yr
What reviews say buyers love and hate about Aed
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Excellent product”
“Well worth the money”
“Performs exactly as described”
“Easy to use”
“Compact and travel with you”
What buyers complain about
65% of reviews“the machine started beeping with low battery”
“Bad pocket knife”
“kinda tight”
“Cuz we certainly don't want to have to waste valuable seconds trying to read and understand instructions in a crises”
“I'm not sure if I took everything out that I'd be able to put it back”
Aed return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
55%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Aed questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
