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Adult Wipes for Elderly Extra Large

Maybe

An estimated 0.3% of orders come back. But the average product has 22,919 reviews to catch up to, so Adult Wipes for Elderly Extra Large is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49
Market size
$411K/yr197K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
42%top-5 click share · 17 brands · 241 sellers

Flapen Score

Adult Wipes for Elderly Extra Large against its category

The dotted line is the Health & Household average. Past it, Adult Wipes for Elderly Extra Large is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adult Wipes for Elderly Extra Large market on Amazon at a glance

Shoppers on Amazon United States searched for Adult Wipes for Elderly Extra Large 197K times last year and spent an estimated $411K. The top 5 brands take 73% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $411K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
10.1%
Market size, estimated
$411Ka year
Peak month
January1.2× the quietest month
Top search term
assurance premium washcloths49K searches a year

02 · Price

A sale here is worth $20.69.

Listings sell for $20.69 on average, from $8.75 to $36.68. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $20.69 that is $10K to $16K a year per listing.

Average price
$20.69inside the $15 to $100 sweet spot
Price range
$8.75–$36.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$10K–$16K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #141 within Incontinence & Ostomy. It carries 22,919 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
55%
Out of stock, average day
4.7%
Average rank
#141in Incontinence & Ostomy
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
22,919per listing
Listings tracked
29

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Adult Wipes for Elderly Extra Large products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

241

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

23%

  • Brand 133%
  • Brand 217%
  • Brand 315%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Adult Wipes for Elderly Extra Large search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Adult Wipes for Elderly Extra Large search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • assurance premium washcloths49K/yr
  • assurance wipes32K/yr
  • adult washcloths disposable20K/yr
  • xl wipes14K/yr
  • assurance wipes for adults14K/yr
  • adult washcloths12K/yr
  • adult disposable washcloths13K/yr
  • large wipes for elderly8K/yr
  • adult washcloths disposable extra large8K/yr
  • medical wipes for adults7K/yr

Reviews and returns

What reviews say buyers love and hate about Adult Wipes for Elderly Extra Large

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Cleaning”
15%of negative reviews mention “Size-Overall”
0.3%of orders come back
“They are larger”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Adult Wipes for Elderly Extra Large questions

Answered from the same tracked data.