Adult Wipes for Elderly
MaybeAn estimated 0.3% of orders come back. But the average product has 28,713 reviews to catch up to, so Adult Wipes for Elderly is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 14,768 Health & Household niches · +13 vs the category median of 4962
- Market size
- $1.6M/yr629K searches / yr
- 90-day growth
- +2.4%search demand this quarter
- Competition
- 48%top-5 click share · 22 brands · 184 sellers
Flapen Score
Adult Wipes for Elderly against its category
The dotted line is the Health & Household average. Past it, Adult Wipes for Elderly is stronger. Inside it, weaker.
Market
The Adult Wipes for Elderly market on Amazon at a glance
Shoppers on Amazon United States searched for Adult Wipes for Elderly 629K times last year and spent an estimated $1.6M. The top 5 brands take 70% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 11.8% of those searches ended in a purchase.
Shoppers searched for this 629K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.
- Searches, last 12 months
- 629K
- Growth, 90 days vs prior 90
- +2.4%
- Conversion, latest week
- 11.8%
- Market size, estimated
- $1.6Ma year
- Peak month
- February1.4× the quietest month
- Top search term
- adult wipes for elderly235K searches a year
02 · Price
A sale here is worth $21.79.
Listings sell for $21.79 on average, from $2.28 to $36.80. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $21.79 that is $44K to $54K a year per listing.
- Average price
- $21.79inside the $15 to $100 sweet spot
- Price range
- $2.28–$36.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $44K–$54K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #82 within Tissues, Toilet Paper & Sprays. It carries 28,713 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 89%
- Out of stock, average day
- 0.2%
- Average rank
- #82in Tissues, Toilet Paper & Sprays
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 28,713per listing
- Listings tracked
- 37
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Adult Wipes for Elderly products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
184
Top-5 brand share
70%
Top 20: 99%
Top-5 click share
48%
Top 20: 83%
Open market
26%
- Brand 128%
- Brand 218%
- Brand 314%
- Brand 46%
- Brand 54%
- Brand 64%
Demand
Adult Wipes for Elderly search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Adult Wipes for Elderly search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- adult wipes for elderly235K/yr
- adult wipes extra large92K/yr
- mckesson wipes for adults78K/yr
- incontinence wipes24K/yr
- inspire premium washcloths18K/yr
- large wipes for adults18K/yr
- adult washcloths disposable21K/yr
- xl wipes14K/yr
- mckesson wipes16K/yr
- mckesson washcloths fresh scent9K/yr
Reviews and returns
What reviews say buyers love and hate about Adult Wipes for Elderly
We read the reviews and the return reasons for every product selling here.
“Smaller than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Adult Wipes for Elderly questions
Answered from the same tracked data.