Adult Wipes for Elderly

Shoppers searched for this 629K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

629K

Growth, 90 days vs prior 90

+2.4%

Conversion, latest week

11.8%

Market size, estimated

$1.6Ma year

Peak month

February1.4× the quietest month

Top search term

adult wipes for elderly235K searches a year

Listings sell for $21.79 on average, from $2.28 to $36.80. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $21.79 that is $44K to $54K a year per listing.

Average price

$21.79inside the $15 to $100 sweet spot

Price range

$2.28–$36.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,000–2,500

Revenue per listing a year

$44K–$54K

Returns

0.3%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #82 within Tissues, Toilet Paper & Sprays. It carries 28,713 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

89%

Out of stock, average day

0.2%

Average rank

#82in Tissues, Toilet Paper & Sprays

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

28,713per listing

Listings tracked

37

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

65 months