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Adult Swim Diapers

Maybe

Search demand grew +178.5% this quarter. But the top 5 brands take 99% of clicks, so Adult Swim Diapers is a Maybe.

Filters Trending
Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$76K/yr87K searches / yr
90-day growth
+178.5%search demand this quarter
Competition
63%top-5 click share · 6 brands · 12 sellers

Flapen Score

Adult Swim Diapers against its category

The dotted line is the Health & Household average. Past it, Adult Swim Diapers is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adult Swim Diapers market on Amazon at a glance

Shoppers on Amazon United States searched for Adult Swim Diapers 87K times last year and spent an estimated $76K. The top 5 brands take 99% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +178.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
+178.5%
Conversion, latest week
2.9%
Market size, estimated
$76Ka year
Peak month
June7.1× the quietest month
Top search term
adult swim diapers48K searches a year

02 · Price

A sale here is worth $30.31.

Listings sell for $30.31 on average, from $19.97 to $65.62. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $30.31 that is $0 to $3K a year per listing.

Average price
$30.31inside the $15 to $100 sweet spot
Price range
$19.97–$65.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #187 within Incontinence & Ostomy. It carries 1,503 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
63%
Out of stock, average day
0.5%
Average rank
#187in Incontinence & Ostomy
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
1,503per listing
Listings tracked
19

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Adult Swim Diapers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

12

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 226%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Adult Swim Diapers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 7.1×

Search terms

Top Adult Swim Diapers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adult swim diapers48K/yr
  • swimmates9K/yr
  • adult swim diaper7K/yr
  • swim diapers for adults5K/yr
  • adult swim diapers for women6K/yr
  • adult swim diapers for men4K/yr
  • incontinence swimwear5K/yr
  • swimmates disposable adult swim diapers4K/yr

Reviews and returns

What reviews say buyers love and hate about Adult Swim Diapers

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
40%of negative reviews mention “Size-Overall”
0.9%of orders come back
“they are a little tight”
A buyer, on “Size-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Adult Swim Diapers questions

Answered from the same tracked data.