Adult Multivitamin Gummy
FailThe top 5 brands take 93% of clicks, so Adult Multivitamin Gummy is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $150K/yr195K searches / yr
- 90-day growth
- +11.2%search demand this quarter
- Competition
- 62%top-5 click share · 9 brands · 90 sellers
Flapen Score
Adult Multivitamin Gummy against its category
The dotted line is the Health & Household average. Past it, Adult Multivitamin Gummy is stronger. Inside it, weaker.
Market
The Adult Multivitamin Gummy market on Amazon at a glance
Shoppers on Amazon United States searched for Adult Multivitamin Gummy 195K times last year and spent an estimated $150K. The top 5 brands take 93% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.
- Searches, last 12 months
- 195K
- Growth, 90 days vs prior 90
- +11.2%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $150Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- adult multivitamin gummy36K searches a year
02 · Price
A sale here is worth $12.18.
Listings sell for $12.18 on average, from $7.40 to $24.51. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $12.18 that is $9K to $12K a year per listing.
- Average price
- $12.18under the $15 to $100 sweet spot
- Price range
- $7.40–$24.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $9K–$12K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #237 within Multivitamins. It carries 12,481 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #237in Multivitamins
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 12,481per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Adult Multivitamin Gummy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics Adult Multivitamin Gummies Mixed Berry & Cherry Flavors 150 Count 75-Day Supply Pack of 1 (Previously Solimo)
- Price
- $8.78
- Rating
- 4.6/5
- Reviews
- 33,130
- Age
- 7y ago

Amazon Basics Adult Multivitamin Gummies Mixed Berry & Cherry Flavors 150 Count 75-Day Supply Pack of 2 (Previously Solimo)
- Price
- $14.74
- Rating
- 4.6/5
- Reviews
- 33,130
- Age
- 7y ago

Amazon Basics Womens Multivitamin Mixed Berry Flavor Vegetarian & Gluten-Free 300 Gummies (150 Servings) (Previously Solimo)
- Price
- $11.76
- Rating
- 4.6/5
- Reviews
- 8,434
- Age
- 6y ago

Vitafusion Multivitamin Gummies | 120 Adult Gummy Vitamins | for Men & Women | Assorted Fruit Flavors | Gluten and Dairy Free Formula
- Price
- $9.45
- Rating
- 4.7/5
- Reviews
- 27,356
- Age
- 1y ago

Amazon Brand - Solimo Prebiotic & Probiotic Gummies 2 Billion CFU Blue Raspberry 50 Count (2 per Serving)
- Price
- $8.70
- Rating
- 4.5/5
- Reviews
- 17,745
- Age
- 7y ago
Trending
estimated 90-day click momentum
NUTRAMIN Daily Vegan Keto Multivitamin Gummies Sugar-Free 60 Count
- Price
- $24.51
- Rating
- 4.7/5
- Reviews
- 8,333
- Age
- 9mo ago

Amazon Basics Weight Management Support Gummy with 400 Mcg Chromium Picolinate 60 Count
- Price
- $8.74
- Rating
- 4.0/5
- Reviews
- 78
- Age
- 8mo ago

Natures Bounty Adult Multivitamin Gummies Vitamin Supplement Daily Nutritional Needs Orange Cherry and Grape Flavor 75 Gummies
- Price
- $10.82
- Rating
- 4.5/5
- Reviews
- 912
- Age
- 20y ago

Nature Made Multivitamin + Omega-3 Multivitamin Gummies for Adults 140 Ct
- Price
- $16.64
- Rating
- 4.8/5
- Reviews
- 4,082
- Age
- 11y ago

Centrum MultiGummies for Men 18 and Over 100 Count
- Price
- $9.92
- Rating
- 4.8/5
- Reviews
- 3,640
- Age
- 4y ago
Newest
by launch date
Amazon Basics Weight Management Support Gummy with 400 Mcg Chromium Picolinate 60 Count
- Price
- $8.74
- Rating
- 4.0/5
- Reviews
- 78
- Age
- 8mo ago

NUTRAMIN Daily Vegan Keto Multivitamin Gummies Sugar-Free 60 Count
- Price
- $24.51
- Rating
- 4.7/5
- Reviews
- 8,333
- Age
- 9mo ago

Vitafusion Multivitamin Gummies | 120 Adult Gummy Vitamins | for Men & Women | Assorted Fruit Flavors | Gluten and Dairy Free Formula
- Price
- $9.45
- Rating
- 4.7/5
- Reviews
- 27,356
- Age
- 1y ago

Centrum MultiGummies for Men 18 and Over 100 Count
- Price
- $9.92
- Rating
- 4.8/5
- Reviews
- 3,640
- Age
- 4y ago

Amazon Basics Kids Multivitamin Gummies Cherry Strawberry & Orange Flavors 190 Count (Previously Solimo)
- Price
- $8.52
- Rating
- 4.8/5
- Reviews
- 11,372
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
90
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
5%
- Amazon Basics76%
- Nature Made6%
- Vitafusion6%
- Nature's Bounty3%
- KIRKLAND2%
- Amazon Elements2%
- Open — no brand owns it (3 brands, 5%)
Demand
Adult Multivitamin Gummy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Adult Multivitamin Gummy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- adult multivitamin gummy36K/yr
- amazon basics vitamins37K/yr
- adult multivitamin gummies11K/yr
- gummies for adults9K/yr
- vegan gummy vitamins10K/yr
- amazon multivitamin13K/yr
- vegan multivitamin gummy9K/yr
- amazon basics supplements7K/yr
- multi vitamin gummies for adults7K/yr
- gummy adult multivitamin5K/yr
Reviews and returns
What reviews say buyers love and hate about Adult Multivitamin Gummy
We read the reviews and the return reasons for every product selling here.
“Gross taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Adult Multivitamin Gummy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









