Adult Diapers Women 2xl

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $498K a year.

Searches, last 12 months

137K

Growth, 90 days vs prior 90

+7.3%

Conversion, latest week

11.8%

Market size, estimated

$498Ka year

Peak month

August1.5× the quietest month

Top search term

depends for women xxl19K searches a year

Listings sell for $30.83 on average, from $12.70 to $49.78. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $30.83 that is $46K to $62K a year per listing.

Average price

$30.83inside the $15 to $100 sweet spot

Price range

$12.70–$49.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,500–2,000

Revenue per listing a year

$46K–$62K

Returns

0.7%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #907 within Incontinence & Ostomy. It carries 23,618 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#907in Incontinence & Ostomy

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

23,618per listing

Listings tracked

14

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

55 months