Adult Diapers Women

Shoppers searched for this 7.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19.1M a year.

Searches, last 12 months

7.9M

Growth, 90 days vs prior 90

+5.4%

Conversion, latest week

8.6%

Market size, estimated

$19.1Ma year

Peak month

January1.2× the quietest month

Top search term

adult diapers women1.2M searches a year

Listings sell for $28.20 on average, from $9.65 to $64.16. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 8,000 to 10,000 of them. At $28.20 that is $226K to $282K a year per listing.

Average price

$28.20inside the $15 to $100 sweet spot

Price range

$9.65–$64.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

8,000–10,000

Revenue per listing a year

$226K–$282K

Returns

0.8%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Incontinence & Ostomy. It carries 19,173 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

98%

Out of stock, average day

0.0%

Average rank

#33in Incontinence & Ostomy

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

19,173per listing

Listings tracked

65

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

55 months