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Adaptogens

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -11.0% this quarter, so Adaptogens is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$130K/yr141K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
42%top-5 click share · 31 brands · 615 sellers

Flapen Score

Adaptogens against its category

The dotted line is the Health & Household average. Past it, Adaptogens is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adaptogens market on Amazon at a glance

Shoppers on Amazon United States searched for Adaptogens 141K times last year and spent an estimated $130K. The top 5 brands take 42% of clicks. Demand peaks in Jan. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
3.1%
Market size, estimated
$130Ka year
Peak month
January1.9× the quietest month
Top search term
adaptogens64K searches a year

02 · Price

A sale here is worth $29.69.

Listings sell for $29.69 on average, from $5.64 to $90.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $29.69 that is $3K to $7K a year per listing.

Average price
$29.69inside the $15 to $100 sweet spot
Price range
$5.64–$90.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #431 within Ashwagandha. It carries 1,769 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#431in Ashwagandha
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,769per listing
Listings tracked
33

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Adaptogens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

31 rising

Sellers

615

Top-5 brand share

42%

Top 20: 87%

Top-5 click share

42%

Top 20: 86%

Open market

53%

  • Brand 115%
  • Brand 210%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Adaptogens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Adaptogens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • adaptogens64K/yr
  • adaptogen29K/yr
  • adaptogens supplements30K/yr
  • adaptogenos8K/yr
  • adaptogen supplements4K/yr
  • adaptogen blend3K/yr
  • adaptogenic2K/yr

Reviews and returns

What reviews say buyers love and hate about Adaptogens

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Horrible after taste”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Adaptogens questions

Answered from the same tracked data.