Adaptogens
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -11.0% this quarter, so Adaptogens is a Maybe.
- Flapen Score
- 57 / 100Top 18% of 14,768 Health & Household niches · +8 vs the category median of 4957
- Market size
- $130K/yr141K searches / yr
- 90-day growth
- -11.0%search demand this quarter
- Competition
- 42%top-5 click share · 31 brands · 615 sellers
Flapen Score
Adaptogens against its category
The dotted line is the Health & Household average. Past it, Adaptogens is stronger. Inside it, weaker.
Market
The Adaptogens market on Amazon at a glance
Shoppers on Amazon United States searched for Adaptogens 141K times last year and spent an estimated $130K. The top 5 brands take 42% of clicks. Demand peaks in Jan. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.
- Searches, last 12 months
- 141K
- Growth, 90 days vs prior 90
- -11.0%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $130Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- adaptogens64K searches a year
02 · Price
A sale here is worth $29.69.
Listings sell for $29.69 on average, from $5.64 to $90.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $29.69 that is $3K to $7K a year per listing.
- Average price
- $29.69inside the $15 to $100 sweet spot
- Price range
- $5.64–$90.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #431 within Ashwagandha. It carries 1,769 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #431in Ashwagandha
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 1,769per listing
- Listings tracked
- 33
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Adaptogens products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Herbal Adaptogen Mood Support Supplement - Calming Adaptogens Supplement for Stress & Cortisol Management with Ashwagandha Rhodiola Rosea & Maca Root - Vegan & Daytime Friendly - 60 Count
- Price
- $14.93
- Rating
- 4.2/5
- Reviews
- 178
- Age
- 2y ago

Integrative Therapeutics HPA Adapt - Adaptogenic Supplement for Stress Support* - Includes Ashwagandha Rhodiola & Other Adaptogenic Herbs* - Vegan Dairy-Free & Gluten-Free - 120 Capsules
- Price
- $38.48
- Rating
- 4.6/5
- Reviews
- 1,410
- Age
- 12y ago

Navitas Organics Superfood+ Adaptogen Blend for Stress Support (Maca + Reishi + Ashwagandha) 6.3oz Bag 30 Servings Organic Non-GMO Vegan Gluten-Free Keto & Paleo.
- Price
- $13.03
- Rating
- 4.6/5
- Reviews
- 2,058
- Age
- 6y ago

Paradise Herbs Imperial Adaptogens with Ashwagandha Astragalus Rhodiola Proprietary Adaptogen Blend for Stress Support Focus & Energy 60 Vegetarian Capsules
- Price
- $14.53
- Rating
- 4.5/5
- Reviews
- 451
- Age
- 22y ago

Premier Research Labs Adaptogen-R3 Supplement - Rhodiola Rosea Supplement with Maca Root Adaptogen Complex for Stress Heart & Metabolic Health - 90 Vegetarian Capsules
- Price
- $39.50
- Rating
- 4.6/5
- Reviews
- 134
- Age
- 5y ago
Trending
estimated 90-day click momentum
ADAPTOHEAL Immuneheal Immune System Support Supplement Adaptogenic Blend - 23 Concentrate Extracts with Reishi Ginseng & Astragalus Daily Wellness Support 90 Capsules
- Price
- $51.24
- Rating
- 4.7/5
- Reviews
- 382
- Age
- 1y ago

RYZE SUPERFOODS Mushroom Medium Roast Coffee USDA Organic with 6 Adaptogenic Mushrooms for Better Energy Focus Digestion Immunity with Lions Mane & Turkey Tail 30 Pack of 1
- Price
- $44.23
- Rating
- 4.3/5
- Reviews
- 6,379
- Age
- 10mo ago

Micro Ingredients 10in1 Mega Mushroom Complex Supplement Lions Mane Cordyceps Reishi Chaga & More 240 Softgels with MCT Oil 4 Month Supply Adaptogenic Functional Mushroom Blend
- Price
- $24.74
- Rating
- 4.7/5
- Reviews
- 214
- Age
- 1y ago

Pure Encapsulations Energy Xtra | Adaptogen Formula for Stamina* | 120 Capsules
- Price
- $53.64
- Rating
- 4.5/5
- Reviews
- 229
- Age
- 15y ago

Clean Nutra Cortisol Supplements For Women | Maca Root Ashwagandha Cortisol Detox Manager Reducer + Slippery Elm Fenugreek Lions Mane Shilajit Rhodiola Sea Moss Tongkat Ali Cordyceps Ginseng Beet Root
- Price
- $27.09
- Rating
- 4.4/5
- Reviews
- 1,297
- Age
- 1y ago
Newest
by launch date
RYZE SUPERFOODS Mushroom Medium Roast Coffee USDA Organic with 6 Adaptogenic Mushrooms for Better Energy Focus Digestion Immunity with Lions Mane & Turkey Tail 30 Pack of 1
- Price
- $44.23
- Rating
- 4.3/5
- Reviews
- 6,379
- Age
- 10mo ago

Twinings Superblends Adaptogens Calm with Ashwagandha Fig & Vanilla Flavoured Herbal Tea Caffeine-Free 18 Tea Bags (Pack of 1) Enjoy Hot or Iced
- Price
- $5.64
- Rating
- 4.5/5
- Reviews
- 411
- Age
- 1y ago

Micro Ingredients 10in1 Mega Mushroom Complex Supplement Lions Mane Cordyceps Reishi Chaga & More 240 Softgels with MCT Oil 4 Month Supply Adaptogenic Functional Mushroom Blend
- Price
- $24.74
- Rating
- 4.7/5
- Reviews
- 214
- Age
- 1y ago

Clean Nutra Cortisol Supplements For Women | Maca Root Ashwagandha Cortisol Detox Manager Reducer + Slippery Elm Fenugreek Lions Mane Shilajit Rhodiola Sea Moss Tongkat Ali Cordyceps Ginseng Beet Root
- Price
- $27.09
- Rating
- 4.4/5
- Reviews
- 1,297
- Age
- 1y ago

ADAPTOHEAL Immuneheal Immune System Support Supplement Adaptogenic Blend - 23 Concentrate Extracts with Reishi Ginseng & Astragalus Daily Wellness Support 90 Capsules
- Price
- $51.24
- Rating
- 4.7/5
- Reviews
- 382
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
31 rising
Sellers
615
Est. top-5 brand share
42%
Top 20: 87%
Est. top-5 click share
42%
Top 20: 86%
Open market
53%
- Natures Craft15%
- Integrative Therapeutics10%
- Navitas Organics6%
- Paradise Herbs5%
- Premier Research Labs5%
- Gaia Herbs5%
Demand
Adaptogens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.9×
Search terms
Top Adaptogens search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- adaptogens64K/yr
- adaptogen29K/yr
- adaptogens supplements30K/yr
- adaptogenos8K/yr
- adaptogen supplements4K/yr
- adaptogen blend3K/yr
- adaptogenic2K/yr
Reviews and returns
What reviews say buyers love and hate about Adaptogens
We read the reviews and the return reasons for every product selling here.
“Horrible after taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Adaptogens questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









