Activewear
MaybeThe top 5 brands take only 35% of clicks. But buyers convert on only 1.6% of searches, so Activewear is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 14,768 Health & Household niches · +7 vs the category median of 4956
- Market size
- $258K/yr741K searches / yr
- 90-day growth
- -1.7%search demand this quarter
- Competition
- 18%top-5 click share · 52 brands · 71 sellers
Flapen Score
Activewear against its category
The dotted line is the Health & Household average. Past it, Activewear is stronger. Inside it, weaker.
Market
The Activewear market on Amazon at a glance
Shoppers on Amazon United States searched for Activewear 741K times last year and spent an estimated $258K. The top 5 brands take 35% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 741K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $258K a year.
- Searches, last 12 months
- 741K
- Growth, 90 days vs prior 90
- -1.7%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $258Ka year
- Top search term
- activewear395K searches a year
02 · Price
A sale here is worth $22.34.
Listings sell for $22.34 on average, from $7.14 to $86.38. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $22.34 that is $6K to $11K a year per listing.
- Average price
- $22.34inside the $15 to $100 sweet spot
- Price range
- $7.14–$86.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$11K
- Returns
- 4.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #133 within Laundry. It carries 6,204 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #133in Laundry
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 6,204per listing
- Listings tracked
- 98
04 · Newcomers
12 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Activewear products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Active Wear Laundry Detergent & Soak - Formulated for Sweat and Workout Clothes - Natural Performance Concentrate Enzyme Booster Deodorizer - Powder Wash for Activewear Gym Apparel (90 Loads)
- Price
- $26.81
- Rating
- 4.5/5
- Reviews
- 5,713
- Age
- 7y ago

Caracilia Womens Workout Athletic Romper Summer Sets Short Jumpsuits Onesie Running Outfits Exercise Gym 2025 Trendy Clothes Black M
- Price
- $28.13
- Rating
- 4.2/5
- Reviews
- 1,153
- Age
- 2y ago

Enzyme Laundry Booster Odor Remover - 2 lbs Unscented Enzymatic Clothes Stain Cleaner Powder Natural Deodorizer with Bio Active Enzymes Detergent Additive Eliminator for Sweat Oil Blood - 64 Loads
- Price
- $18.32
- Rating
- 4.7/5
- Reviews
- 6,326
- Age
- 2y ago

Amazon Essentials Womens High Waisted Active Sculpt Workout Full Length Leggings with Pockets (Available in Plus Size) Black Medium
- Price
- $18.47
- Rating
- 4.3/5
- Reviews
- 581
- Age
- 3y ago

Kumufenc Women Short Sleeve Workout Shirts Open Back Tops Casual Yoga Y2k Athletic Gym Slouchy Crop Running Tees(Black M)
- Price
- $15.81
- Rating
- 4.5/5
- Reviews
- 2,280
- Age
- 2y ago
Trending
estimated 90-day click momentum
Kumufenc Womens Oversized Tshirts Open Back Batwing Sleeve Gym Shirts Boat Neck Slouchy Tees Workout Athletic Top(Blue M)
- Price
- $16.76
- Rating
- 4.5/5
- Reviews
- 2,280
- Age
- 1y ago

OLCHEE Womens Workout Jumpsuits Seamless Yoga Gym Bodycon Rompers Sexy Racerback Tummy Control Padded Bra Unitard - Navy X-Large
- Price
- $22.07
- Rating
- 4.2/5
- Reviews
- 1,440
- Age
- 1y ago

OLCHEE Womens Workout Shorts Seamless Scrunch Butt Lifting 3 Pack Yoga Gym Athletic High Waisted Tummy Control Booty 4.1 Inseam - Black Brown Light Blue Small
- Price
- $19.70
- Rating
- 4.3/5
- Reviews
- 367
- Age
- 1y ago

SUUKSESS Women 2 Pieces Workout Sets Padded Spaghetti Straps Tank Tops High Waist Biker Shorts Gym Yoga Active Wear Matching Sets (Navy Blue S)
- Price
- $34.92
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 7mo ago

CHRLEISURE Leggings with Pockets for Women - Tummy Control High Waisted Soft Workout Yoga PantsBlack 2XL
- Price
- $8.35
- Rating
- 4.5/5
- Reviews
- 1,697
- Age
- 1y ago
Newest
by launch date
PINSPARK Workout Shirts Women Short Sleeve Gym Clothes UPF 50+ Athletic Tops Soft Exercise Running T-Shirt Activewear Black Medium
- Price
- $8.71
- Rating
- 4.6/5
- Reviews
- 425
- Age
- 7mo ago

SUUKSESS Women 2 Pieces Workout Sets Padded Spaghetti Straps Tank Tops High Waist Biker Shorts Gym Yoga Active Wear Matching Sets (Yellow XL)
- Price
- $31.21
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 7mo ago

SUUKSESS Women 2 Pieces Workout Sets Padded Spaghetti Straps Tank Tops High Waist Biker Shorts Gym Yoga Active Wear Matching Sets (Navy Blue S)
- Price
- $34.92
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 7mo ago

Women Ballet Wrap Top Long Sleeve Self Tie Dance Shirt Pilates Yoga Tops Y2k Workout Active Blouses (US Alpha Medium Regular Regular White)
- Price
- $18.11
- Rating
- 4.1/5
- Reviews
- 341
- Age
- 1y ago

CHRLEISURE Leggings with Pockets for Women - Tummy Control High Waisted Soft Workout Yoga PantsBlack 2XL
- Price
- $8.35
- Rating
- 4.5/5
- Reviews
- 1,697
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 18% of clicks, no more. An open shelf where new products get seen.
Brands
52 rising
Sellers
71
Est. top-5 brand share
35%
Top 20: 72%
Est. top-5 click share
18%
Top 20: 46%
Open market
61%
- ACTIVE12%
- SUUKSESS8%
- CHRLEISURE5%
- Amazon Essentials5%
- CRZ YOGA5%
- XIEERDUO4%
Search terms
Top Activewear search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- activewear395K/yr
- active wear145K/yr
- women activewear52K/yr
- activewear for women40K/yr
- activewear women26K/yr
- active wear laundry detergent23K/yr
- active laundry detergent14K/yr
- active wear detergent11K/yr
- activewear laundry detergent8K/yr
- woman activewear6K/yr
Reviews and returns
What reviews say buyers love and hate about Activewear
We read the reviews and the return reasons for every product selling here.
“Smelled horrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Activewear questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









