Active Ice
FailThe top 5 brands take 99% of clicks, so Active Ice is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $128K/yr36K searches / yr
- 90-day growth
- +11.1%search demand this quarter
- Competition
- 61%top-5 click share · 6 brands · 14 sellers
Flapen Score
Active Ice against its category
The dotted line is the Health & Household average. Past it, Active Ice is stronger. Inside it, weaker.
Market
The Active Ice market on Amazon at a glance
Shoppers on Amazon United States searched for Active Ice 36K times last year and spent an estimated $128K. The top 5 brands take 99% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 7.7% of those searches ended in a purchase.
Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.
- Searches, last 12 months
- 36K
- Growth, 90 days vs prior 90
- +11.1%
- Conversion, latest week
- 7.7%
- Market size, estimated
- $128Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- active ice15K searches a year
02 · Price
A sale here is worth $46.13.
Listings sell for $46.13 on average, from $9.60 to $215.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $46.13 that is $5K to $12K a year per listing.
- Average price
- $46.13inside the $15 to $100 sweet spot
- Price range
- $9.60–$215.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$12K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #551 within Hot & Cold Therapies. It carries 2,716 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #551in Hot & Cold Therapies
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 2,716per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Active Ice products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
14
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Brand 157%
- Brand 219%
- Brand 313%
- Brand 47%
- Brand 52%
- Brand 61%
Demand
Active Ice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Active Ice search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- active ice15K/yr
- active ice cold therapy wraps11K/yr
- activice spray extra strength5K/yr
- activice5K/yr
Reviews and returns
What reviews say buyers love and hate about Active Ice
We read the reviews and the return reasons for every product selling here.
“Cracked and leaked after a few uses”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Active Ice questions
Answered from the same tracked data.