Active Ice
FailThe top 5 brands take 99% of clicks, so Active Ice is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $128K/yr36K searches / yr
- 90-day growth
- +11.1%search demand this quarter
- Competition
- 61%top-5 click share · 6 brands · 14 sellers
Flapen Score
Active Ice against its category
The dotted line is the Health & Household average. Past it, Active Ice is stronger. Inside it, weaker.
Market
The Active Ice market on Amazon at a glance
Shoppers on Amazon United States searched for Active Ice 36K times last year and spent an estimated $128K. The top 5 brands take 99% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 7.7% of those searches ended in a purchase.
Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.
- Searches, last 12 months
- 36K
- Growth, 90 days vs prior 90
- +11.1%
- Conversion, latest week
- 7.7%
- Market size, estimated
- $128Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- active ice15K searches a year
02 · Price
A sale here is worth $46.13.
Listings sell for $46.13 on average, from $9.60 to $215.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $46.13 that is $5K to $12K a year per listing.
- Average price
- $46.13inside the $15 to $100 sweet spot
- Price range
- $9.60–$215.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$12K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #551 within Hot & Cold Therapies. It carries 2,716 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #551in Hot & Cold Therapies
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 2,716per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Active Ice products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Medline ActivICE Spray Cooling Gel Topical Pain Relief for Arthritis Joint Muscle Back & Body Aches & Pain 4 oz
- Price
- $11.84
- Rating
- 4.7/5
- Reviews
- 1,737
- Age
- 6y ago

Medline ActivICE Topical Pain Reliever Roll On Great for Arthritis Muscle Aches and Back Injuries 3 oz Roll On
- Price
- $10.39
- Rating
- 4.7/5
- Reviews
- 912
- Age
- 6y ago

CoolRelief FlexGel - Versatile Gel Ice Pack Wrap for Knee Shoulder and Hip - Medical Grade Reusable - Advanced Cold Therapy (11 x 12 - Single Pack)
- Price
- $30.90
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 9y ago

Perfect Remedy 2-Pack Gel Ice Packs for Injuries Reusable Hot & Cold Pack thats Durable Soft & Flexible Fast Relief & Recovery (Blue Reg 2PK)
- Price
- $18.50
- Rating
- 4.6/5
- Reviews
- 24,537
- Age
- 9y ago

Polar Active Ice 3.0 | 9 QT Cold Therapy Ice Machine | Programmable Timer | Knee & Joint Pad | Cryotherapy Pain Relief System | Ace Bandage Style Compression
- Price
- $215.41
- Rating
- 4.6/5
- Reviews
- 5,332
- Age
- 7y ago
Trending
estimated 90-day click momentum
Polar Active Ice 3.0 Cold Therapy Ice Machine System with Programmable Timer Shoulder Compression Pad Lightweight 9 Quart Cooler Freeze Kit Quiet Pump Strong Cryotherapy Pain Relief Treatment
- Price
- $214.43
- Rating
- 4.6/5
- Reviews
- 1,872
- Age
- 7y ago

Medline ActivICE Roll-On Cooling Gel Topical Pain Relief for Arthritis Joint Muscle Back & Body Aches & Pain 3 oz (3 Count)
- Price
- $29.12
- Rating
- 4.7/5
- Reviews
- 912
- Age
- 4y ago

Polar Active Ice Knee Full Circumference Therapy pad 12.5 x 22.5 with Detached Belts. Use only with The Polar Active Ice #AIS Therapy System.
- Price
- $57.00
- Rating
- 4.7/5
- Reviews
- 161
- Age
- 4y ago

CURAD ActivICE Cooling Spray Topical Pain Relief for Arthritis Joint Muscle Back & Body Aches & Pain 4 oz - 1 Count
- Price
- $10.67
- Rating
- 4.4/5
- Reviews
- 232
- Age
- 5y ago

Perfect Remedy 2-Pack Gel Ice Packs for Injuries Reusable Hot & Cold Pack thats Durable Soft & Flexible Fast Relief & Recovery (Blue Reg 2PK)
- Price
- $18.50
- Rating
- 4.6/5
- Reviews
- 24,537
- Age
- 9y ago
Newest
by launch date
Reusable Ice Pack Wrap by Kinetic Labs - Gel Ice Pack Wrap - Ice Packs for Injuries Reusable (Large with Extra Gel Pack)
- Price
- $19.12
- Rating
- 4.6/5
- Reviews
- 12,339
- Age
- 3y ago

Polar Active Ice Knee Full Circumference Therapy pad 12.5 x 22.5 with Detached Belts. Use only with The Polar Active Ice #AIS Therapy System.
- Price
- $57.00
- Rating
- 4.7/5
- Reviews
- 161
- Age
- 4y ago

Medline ActivICE Roll-On Cooling Gel Topical Pain Relief for Arthritis Joint Muscle Back & Body Aches & Pain 3 oz (3 Count)
- Price
- $29.12
- Rating
- 4.7/5
- Reviews
- 912
- Age
- 4y ago

Medline ActivICE Spray Cooling Gel Topical Pain Relief for Arthritis Joint Muscle Back & Body Aches & Pain 4 oz (3 Count)
- Price
- $32.69
- Rating
- 4.7/5
- Reviews
- 1,737
- Age
- 5y ago

CURAD ActivICE Cooling Spray Topical Pain Relief for Arthritis Joint Muscle Back & Body Aches & Pain 4 oz - 1 Count
- Price
- $10.67
- Rating
- 4.4/5
- Reviews
- 232
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
14
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
0%
- Medline57%
- Cool Relief19%
- Polar Products13%
- Perfect Remedy7%
- Curad2%
- Kinetic Labs1%
Demand
Active Ice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Active Ice search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- active ice15K/yr
- active ice cold therapy wraps11K/yr
- activice spray extra strength5K/yr
- activice5K/yr
Reviews and returns
What reviews say buyers love and hate about Active Ice
We read the reviews and the return reasons for every product selling here.
“Cracked and leaked after a few uses”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Active Ice questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









