Active Ice
brand-locked demand (top 5 brands take 99% of clicks) — Active Ice doesn't clear our bar today.
Flapen Score
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Is Active Ice profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Active Ice is a $128K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 44/100.
Active Ice: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +11.1% over the last 90 days and 7.7% of searches end in a purchase.
$128K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 19 products
Top Active Ice products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Medline ActivICE Spray Cooling Gel Topical Pain Relief for Arthritis Joint Muscle Back & Body Aches & Pain 4 oz
- Price
- $11.84
- Rating
- 4.7/5
- Reviews
- 1,737
- Age
- 6y ago
Medline ActivICE Topical Pain Reliever Roll On Great for Arthritis Muscle Aches and Back Injuries 3 oz Roll On
- Price
- $10.39
- Rating
- 4.7/5
- Reviews
- 912
- Age
- 6y ago
CoolRelief FlexGel - Versatile Gel Ice Pack Wrap for Knee Shoulder and Hip - Medical Grade Reusable - Advanced Cold Therapy (11 x 12 - Single Pack)
- Price
- $30.90
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 9y ago
Perfect Remedy 2-Pack Gel Ice Packs for Injuries Reusable Hot & Cold Pack thats Durable Soft & Flexible Fast Relief & Recovery (Blue Reg 2PK)
- Price
- $18.50
- Rating
- 4.6/5
- Reviews
- 24,537
- Age
- 9y ago
Polar Active Ice 3.0 | 9 QT Cold Therapy Ice Machine | Programmable Timer | Knee & Joint Pad | Cryotherapy Pain Relief System | Ace Bandage Style Compression
- Price
- $215.41
- Rating
- 4.6/5
- Reviews
- 5,332
- Age
- 7y ago
Trending
90-day click momentum
Polar Active Ice 3.0 Cold Therapy Ice Machine System with Programmable Timer Shoulder Compression Pad Lightweight 9 Quart Cooler Freeze Kit Quiet Pump Strong Cryotherapy Pain Relief Treatment
- Price
- $214.43
- Rating
- 4.6/5
- Reviews
- 1,872
- Age
- 7y ago
Medline ActivICE Roll-On Cooling Gel Topical Pain Relief for Arthritis Joint Muscle Back & Body Aches & Pain 3 oz (3 Count)
- Price
- $29.12
- Rating
- 4.7/5
- Reviews
- 912
- Age
- 4y ago
Polar Active Ice Knee Full Circumference Therapy pad 12.5 x 22.5 with Detached Belts. Use only with The Polar Active Ice #AIS Therapy System.
- Price
- $57.00
- Rating
- 4.7/5
- Reviews
- 161
- Age
- 4y ago
CURAD ActivICE Cooling Spray Topical Pain Relief for Arthritis Joint Muscle Back & Body Aches & Pain 4 oz - 1 Count
- Price
- $10.67
- Rating
- 4.4/5
- Reviews
- 232
- Age
- 5y ago
Perfect Remedy 2-Pack Gel Ice Packs for Injuries Reusable Hot & Cold Pack thats Durable Soft & Flexible Fast Relief & Recovery (Blue Reg 2PK)
- Price
- $18.50
- Rating
- 4.6/5
- Reviews
- 24,537
- Age
- 9y ago
Newest
by launch date
Reusable Ice Pack Wrap by Kinetic Labs - Gel Ice Pack Wrap - Ice Packs for Injuries Reusable (Large with Extra Gel Pack)
- Price
- $19.12
- Rating
- 4.6/5
- Reviews
- 12,339
- Age
- 3y ago
Polar Active Ice Knee Full Circumference Therapy pad 12.5 x 22.5 with Detached Belts. Use only with The Polar Active Ice #AIS Therapy System.
- Price
- $57.00
- Rating
- 4.7/5
- Reviews
- 161
- Age
- 4y ago
Medline ActivICE Roll-On Cooling Gel Topical Pain Relief for Arthritis Joint Muscle Back & Body Aches & Pain 3 oz (3 Count)
- Price
- $29.12
- Rating
- 4.7/5
- Reviews
- 912
- Age
- 4y ago
Medline ActivICE Spray Cooling Gel Topical Pain Relief for Arthritis Joint Muscle Back & Body Aches & Pain 4 oz (3 Count)
- Price
- $32.69
- Rating
- 4.7/5
- Reviews
- 1,737
- Age
- 5y ago
CURAD ActivICE Cooling Spray Topical Pain Relief for Arthritis Joint Muscle Back & Body Aches & Pain 4 oz - 1 Count
- Price
- $10.67
- Rating
- 4.4/5
- Reviews
- 232
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
14
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Medline57%
- Cool Relief19%
- Polar Products13%
- Perfect Remedy7%
- Curad2%
- Kinetic Labs1%
Active Ice demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Active Ice search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- active ice15K/yr
- active ice cold therapy wraps11K/yr
- activice spray extra strength5K/yr
- activice5K/yr
What reviews say buyers love and hate about Active Ice
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“Works great on knee”
“seems to be well made”
“Controller was easy to use”
“Works Well”
“it stays cold all day”
What buyers complain about
47% of reviews“Cracked and leaked after a few uses”
“Then died after about 4 weeks of use”
“Not worth the price”
“Size is too big”
“Not flexible”
Active Ice return rate & reasons
Why buyers send it back, as a share of all return requests.
1.8%
Return rate
42%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Active Ice questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
