active ice
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$46.13avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Price range
Okay$9.60–$215.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.1%90-day search growth — must beat 0% to launch
Review moat
Okay2,716.47avg incumbent reviews — the moat a new listing must climb
Market size
Okay$128K$128K/yr · 36K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, active ice is a $128K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 44/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
active ice market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $138K–$185K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #551
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 47%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
14
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Medline57%
- Cool Relief19%
- Polar Products13%
- Perfect Remedy7%
- Curad2%
- Kinetic Labs1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top active ice search terms
- active ice15K/yr
- active ice cold therapy wraps11K/yr
- activice spray extra strength5K/yr
- activice5K/yr
Top active ice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Medline ActivICE Spray Cooling Gel Topical Pain Relief for Arthritis Joint Muscle Back & Body Aches & Pain 4 oz
Medline$11.844.7★1,737 rev
Medline ActivICE Topical Pain Reliever Roll On Great for Arthritis Muscle Aches and Back Injuries 3 oz Roll On
Medline$10.394.7★912 rev
CoolRelief FlexGel - Versatile Gel Ice Pack Wrap for Knee Shoulder and Hip - Medical Grade Reusable - Advanced Cold Therapy (11 x 12 - Single Pack)
Cool Relief$30.904.4★41 rev
Perfect Remedy 2-Pack Gel Ice Packs for Injuries Reusable Hot & Cold Pack thats Durable Soft & Flexible Fast Relief & Recovery (Blue Reg 2PK)
Perfect Remedy$18.504.6★24,537 rev
Polar Active Ice 3.0 | 9 QT Cold Therapy Ice Machine | Programmable Timer | Knee & Joint Pad | Cryotherapy Pain Relief System | Ace Bandage Style Compression
Polar Products$215.414.6★5,332 rev
Newest
by launch date
Reusable Ice Pack Wrap by Kinetic Labs - Gel Ice Pack Wrap - Ice Packs for Injuries Reusable (Large with Extra Gel Pack)
Kinetic Labs$19.1212,339 rev
Polar Active Ice Knee Full Circumference Therapy pad 12.5 x 22.5 with Detached Belts. Use only with The Polar Active Ice #AIS Therapy System.
Polar Products$57.00161 rev
Medline ActivICE Roll-On Cooling Gel Topical Pain Relief for Arthritis Joint Muscle Back & Body Aches & Pain 3 oz (3 Count)
Medline$29.12912 rev
Medline ActivICE Spray Cooling Gel Topical Pain Relief for Arthritis Joint Muscle Back & Body Aches & Pain 4 oz (3 Count)
Medline$32.691,737 rev
CURAD ActivICE Cooling Spray Topical Pain Relief for Arthritis Joint Muscle Back & Body Aches & Pain 4 oz - 1 Count
Curad$10.67232 rev
Trending
90-day click momentum
Polar Active Ice 3.0 Cold Therapy Ice Machine System with Programmable Timer Shoulder Compression Pad Lightweight 9 Quart Cooler Freeze Kit Quiet Pump Strong Cryotherapy Pain Relief Treatment
Polar Products$214.434.6★
Medline ActivICE Roll-On Cooling Gel Topical Pain Relief for Arthritis Joint Muscle Back & Body Aches & Pain 3 oz (3 Count)
Medline$29.124.7★
Polar Active Ice Knee Full Circumference Therapy pad 12.5 x 22.5 with Detached Belts. Use only with The Polar Active Ice #AIS Therapy System.
Polar Products$57.004.7★
CURAD ActivICE Cooling Spray Topical Pain Relief for Arthritis Joint Muscle Back & Body Aches & Pain 4 oz - 1 Count
Curad$10.674.4★
Perfect Remedy 2-Pack Gel Ice Packs for Injuries Reusable Hot & Cold Pack thats Durable Soft & Flexible Fast Relief & Recovery (Blue Reg 2PK)
Perfect Remedy$18.504.6★
What buyers say about active ice
What buyers praise and complain about, mined from review topics.What buyers love
“Works great on knee”
“seems to be well made”
“Controller was easy to use”
“Works Well”
“it stays cold all day”
“Works as described”
“Worth the money”
“Cold relief”
“Good quality and fit”
“Theyre flexible”
What buyers complain about
“Cracked and leaked after a few uses”
“Then died after about 4 weeks of use”
“Not worth the price”
“Size is too big”
“Not flexible”
“Made the knee pain worse”
“Did not work as expected”
“Not a quality product”
“it's almost impossible now to disconnect”
“The cold itself would have been fine”
Top return reasons
Common questions
- Is active ice profitable to sell on Amazon United States?
- The niche generates $128K/yr across 19 tracked products. 90-day search growth is +11.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the active ice niche?
- 6 brands and 14 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in active ice?
- Top complaints mined from reviews: Leak-Proof, Durability, Value For Money. The return rate is 1.8%.
- When does demand for active ice peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the active ice niche?
- Listings span $9.60–$215.41; the average listing price is $46.13 (sweet spot $15–$100). The average incumbent carries 2,716 reviews — the moat a new listing must climb.