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Active Enzyme Laundry Stain Remover

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 100% of clicks, so Active Enzyme Laundry Stain Remover is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$1.0M/yr574K searches / yr
90-day growth
+35.4%search demand this quarter
Competition
96%top-5 click share · 5 brands · 265 sellers

Flapen Score

Active Enzyme Laundry Stain Remover against its category

The dotted line is the Health & Household average. Past it, Active Enzyme Laundry Stain Remover is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Active Enzyme Laundry Stain Remover market on Amazon at a glance

Shoppers on Amazon United States searched for Active Enzyme Laundry Stain Remover 574K times last year and spent an estimated $1.0M. All 5 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 574K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
574K
Growth, 90 days vs prior 90
+35.4%
Conversion, latest week
10.5%
Market size, estimated
$1.0Ma year
Peak month
June2.7× the quietest month
Top search term
enzyme laundry booster187K searches a year

02 · Price

A sale here is worth $17.18.

Listings sell for $17.18 on average, from $5.14 to $32.29. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $17.18 that is $103K to $137K a year per listing.

Average price
$17.18inside the $15 to $100 sweet spot
Price range
$5.14–$32.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
6,000–8,000
Revenue per listing a year
$103K–$137K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Laundry. It carries 14,150 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Laundry
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
14,150per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Active Enzyme Laundry Stain Remover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

265

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 211%
  • Brand 35%
  • Brand 44%
  • Brand 54%

Demand

Active Enzyme Laundry Stain Remover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.7×

Search terms

Top Active Enzyme Laundry Stain Remover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • enzyme laundry booster187K/yr
  • enzyme laundry detergent97K/yr
  • active enzyme laundry booster55K/yr
  • laundry enzyme booster32K/yr
  • enzyme cleaner laundry31K/yr
  • laundry enzyme21K/yr
  • enzymatic laundry detergent23K/yr
  • enzyme detergent20K/yr
  • enzyme laundry17K/yr
  • laundry enzyme cleaner11K/yr

Reviews and returns

What reviews say buyers love and hate about Active Enzyme Laundry Stain Remover

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Smell”
36%of negative reviews mention “Smell”
0.2%of orders come back
“That odor was faint”
A buyer, on “Smell”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Active Enzyme Laundry Stain Remover questions

Answered from the same tracked data.