Is active b complex profitable to sell on Amazon United States?

The niche generates $374K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.9%. Flapen's verdict: Skip it (46/100).

How competitive is the active b complex niche?

2 brands and 7 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in active b complex?

Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Value For Money. The return rate is 0.0%.

When does demand for active b complex peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the active b complex niche?

Listings span $8.43–$34.27; the average listing price is $25.00 (sweet spot $15–$100). The average incumbent carries 5,656 reviews — the moat a new listing must climb.

active b complex

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.00

avg listing price — sweet spot $15–$100

Conversion

Great11.7%

search→purchase rate — share of searches ending in a sale

Price range

Great$8.43–$34.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$374K

$374K/yr · 127K searches

Growth

Okay+4.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,655.67

avg incumbent reviews — the moat a new listing must climb

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, active b complex is a $374K/yr Amazon United States market (127K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

active b complex market data

Units sold / yr: 15K–20K; avg 1,250–1,500/product
Revenue / yr: $375K–$500K; units × avg price
Conversion rate: 11.7%
Avg BSR: #115
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 78 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Integrative Therapeutics96%
Life Extension4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +4.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top active b complex search terms

integrative therapeutics70K/yr +10.9%3.4% conv.
active b complex21K/yr +2.9%15.2% conv.
integrative active b complex9K/yr -9.9%25.3% conv.
active b complex integrative therapeutics5K/yr +43.5%25.1% conv.
integrative6K/yr +24.0%3.0% conv.
integrated therapeutics5K/yr -22.8%4.8% conv.
integrative therapeutics active b-complex6K/yr -13.4%21.4% conv.
activated b complex6K/yr -29.4%2.9% conv.

All search terms

Top active b complex products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Integrative Therapeutics Active B-Complex - Cellular Energy & Heart Health Support with Vitamins B2 B6 & B12* - Supports Nervous & Immune Systems* - Third-Party Tested - 60 Capsules (30 Servings)

Integrative Therapeutics$17.554.6★7,596 rev

Integrative Therapeutics Cortisol Manager - Balance Cortisol & Support Relaxation for Restful Sleep* - Includes Ashwagandha & L-Theanine for Confidence with Less Stress* - 30 Tablets

Integrative Therapeutics$25.234.2★10,844 rev

Integrative Therapeutics K2 + D3 - Supplement for Heart Health & Bone Strength* - Daily Vitamins for Calcium Absorption - Supports Vitality - Gluten-Free - Third-Party Tested - 60 Count (60 Servings)

Integrative Therapeutics$27.054.8★440 rev

Integrative Therapeutics Active B-Complex -Cellular Energy & Heart Health Support with Vitamins B2 B6 & B12* - Supports Nervous & Immune Systems - Third-Party Tested - 120 Capsules (60 Servings)

Integrative Therapeutics$33.224.6★7,596 rev

Integrative Therapeutics Tri-Magnesium - Supports Cellular Energy & Energy Metabolism* - Magnesium Supplement for Heart & Nerve Health Support* - Third-Party Tested - 90 Capsules (90 Servings)

Integrative Therapeutics$20.444.7★2,466 rev

Newest

by launch date

Integrative Therapeutics Active B-Complex - Cellular Energy & Heart Health Support with Vitamins B2 B6 & B12* - Supports Nervous & Immune Systems* - Third-Party Tested - 120 Capsules (60 Servings)

Integrative Therapeutics$34.277,596 rev

10mo ago

Integrative Therapeutics K2 + D3 - Supplement for Heart Health & Bone Strength* - Daily Vitamins for Calcium Absorption - Supports Vitality - Gluten-Free - Third-Party Tested - 60 Count (60 Servings)

Integrative Therapeutics$27.05440 rev

2y ago

Integrative Therapeutics Active B-Complex -Cellular Energy & Heart Health Support with Vitamins B2 B6 & B12* - Supports Nervous & Immune Systems - Third-Party Tested - 120 Capsules (60 Servings)

Integrative Therapeutics$33.227,596 rev

3y ago

Integrative Therapeutics Clinical Nutrients HP - Daily Multivitamin with Antioxidant Support* - No Added Iron - Easy to Swallow - 60 Count (Pack of 1)

Integrative Therapeutics$28.25554 rev

5y ago

Integrative Therapeutics Berberine 1500mg - Supports Metabolic Health & Cellular Energy Metabolism - Third-Party Tested - Practitioner-Trusted Quality - Dairy-Free & Gluten-Free - 60 Capsules

Integrative Therapeutics$30.593,748 rev

11y ago

What buyers say about active b complex

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“This B-complex supplement feels like a high-quality, well-made product”

Sleep Quality14%

“Helps with sleep”

Vitamin10%

“This is a good source for vitamin B”

Energy Level5%

“Has helped with my energy level”

Efficiency5%

“Effective”

Stress/Anxiety4%

“Stress reliever”

Advertised Vs Actual Product4%

“Just as advertised”

Value For Money3%

“Worth every penny”

Hormonal Balance3%

“Hormone helper”

Heart Health2%

“Great for appetite control”

What buyers complain about

Sleep Quality15%

“It did not help me sleep”

Functionality-Overall10%

“Didnt work”

Value For Money7%

“Just very expensive”

Allergies6%

“SEVERE ALLERGIC REACTION”

Side Effects6%

“Total opposite effect”

Dosage4%

“I got tired of taking that every day”

Stress/Anxiety4%

“My anxiety has been very bad”

Vitamin3%

“Overdosed on Vitamin B”

Size-Overall2%

“The pills are a bit large”

Advertised Vs Actual Product2%

“This product does not do as advertised”

Top return reasons

Functionality-Overall43%

Acid Regulator/Stomach Ache Relief29%

Itch Relief14%