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Active B Complex

Fail

The top 5 brands take 100% of clicks, so Active B Complex is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$374K/yr127K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
85%top-5 click share · 2 brands · 7 sellers

Flapen Score

Active B Complex against its category

The dotted line is the Health & Household average. Past it, Active B Complex is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Active B Complex market on Amazon at a glance

Shoppers on Amazon United States searched for Active B Complex 127K times last year and spent an estimated $374K. All 2 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $374K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
11.7%
Market size, estimated
$374Ka year
Peak month
July1.6× the quietest month
Top search term
integrative therapeutics70K searches a year

02 · Price

A sale here is worth $25.00.

Listings sell for $25.00 on average, from $8.43 to $34.27. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $25.00 that is $31K to $38K a year per listing.

Average price
$25.00inside the $15 to $100 sweet spot
Price range
$8.43–$34.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
$31K–$38K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #115 within Vitamin B. It carries 5,656 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#115in Vitamin B
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
5,656per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
78 months

Products

Top Active B Complex products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%
  • Open — no brand owns it (0%)

Demand

Active B Complex search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Active B Complex search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • integrative therapeutics70K/yr
  • active b complex21K/yr
  • integrative active b complex9K/yr
  • active b complex integrative therapeutics5K/yr
  • integrative6K/yr
  • integrated therapeutics5K/yr
  • integrative therapeutics active b-complex6K/yr
  • activated b complex6K/yr

Reviews and returns

What reviews say buyers love and hate about Active B Complex

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“It did not help me sleep”
A buyer, on “Sleep Quality”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Active B Complex questions

Answered from the same tracked data.