Is activated charcoal powder profitable to sell on Amazon United States?

The niche generates $718K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -34.1%. Flapen's verdict: Worth a look (53/100).

How competitive is the activated charcoal powder niche?

13 brands and 20 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in activated charcoal powder?

Top complaints mined from reviews: Smell, Ease Of Cleaning, Stain Resistance. The return rate is 0.6%.

When does demand for activated charcoal powder peak?

Demand peaks in Oct; the busiest month runs 1.8× the quietest.

What does it cost to enter the activated charcoal powder niche?

Listings span $4.99–$103.46; the average listing price is $18.88 (sweet spot $15–$100). The average incumbent carries 2,560 reviews — the moat a new listing must climb.

activated charcoal powder

Worth a look

Shows low returns (0.6%), but soft demand (-34.1% this quarter) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$18.88

avg listing price — sweet spot $15–$100

Price range

Great$4.99–$103.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Market size

Good$718K

$718K/yr · 422K searches

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,559.9

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-34.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, activated charcoal powder is a $718K/yr Amazon United States market (422K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct. Verdict: Worth a look — 53/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

activated charcoal powder market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: $566K–$755K; units × avg price
Conversion rate: 9.0%
Avg BSR: #92
Page quality: 0%
Prime: 95%
Sponsored: 65%
Out of stock: 4.8%
Avg brand age: 67 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

19%

Viva Doria25%
Herbs Botanica18%
Belle Chemical13%
Nutricost12%
Plant Guru8%
Zen Charcoal5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.1% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.8×

Open Trend

Top activated charcoal powder search terms

activated charcoal powder208K/yr -34.9%7.1% conv.
charcoal powder75K/yr -13.7%6.0% conv.
activated charcoal powder food grade32K/yr -48.9%7.2% conv.
food grade activated charcoal powder15K/yr -61.4%5.8% conv.
activated charcoal food grade10K/yr -38.4%6.0% conv.
food grade activated charcoal9K/yr -40.7%4.7% conv.
food grade charcoal6K/yr -16.5%3.8% conv.
activated charcoal for soap making8K/yr -25.6%9.0% conv.
carbon activado en polvo6K/yr -14.6%4.3% conv.
organic activated charcoal powder7K/yr -36.4%6.3% conv.

All search terms

Top activated charcoal powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Viva Doria Activated Charcoal Powder Hardwood Derived Food Grade 4 Oz

Viva Doria$9.064.6★9,202 rev

Herbs Botanica Activated Charcoal Powder 100% Food Grade Bamboo Charcoal Powder for Baking Soap Making Face Masks & DIY Skincare Fine for Multiple Uses 2 oz

Herbs Botanica$6.464.5★629 rev

Nutricost Activated Charcoal Powder 1lb - Food Grade Powder Toothpaste Facemask Odor Control Vegetarian Gluten Free Non-GMO

Nutricost$21.894.6★1,512 rev

(1LB) Organic Coconut Activated Charcoal Powder - Food Grade Kosher - Teeth Whitening Facial Scrub Soap Making (1 Ounce to 5 pounds (1 Pound)

Belle Chemical$12.344.6★6,289 rev

Activated Charcoal Powder 1 lb. Coconut - Food Grade Kosher Non-GMO - Teeth Whitening Facial Mask and Soap Making. Promotes Natural Detoxification and Helps Digestion

Plant Guru$13.074.6★1,152 rev

Newest

by launch date

Lab Alley Activated Charcoal Powder Food Grade Activated Carbon Powder for Filtration Skincare and Cosmetic Applications Kosher Halal 5 Pounds

Lab Alley$103.4610 rev

8mo ago

Herbs Botanica Activated Charcoal Powder 100% Food Grade Bamboo Charcoal Powder for Baking Soap Making Face Masks & DIY Skincare Fine for Multiple Uses 2 oz

Herbs Botanica$6.46629 rev

1y ago

Herbs Botanica Activated Charcoal Powder Food Grade Natural Detoxifier for Digestive Health Teeth Whitening Detoxification & Bug Bite Relief 8 oz / 227 gm

Herbs Botanica$10.04286 rev

2y ago

BulkSupplements.com Activated Charcoal Powder - from Coconut Charcoal for Teeth Whitening - Vegan & Gluten Free 1.2g per Serving 500g (1.1 lbs) (Pack of 1)

BulkSupplements$23.77221 rev

3y ago

Activated Charcoal Powder 1 LB | Grounded Activated Charcoal Powder for Facial Scrub Skin & Soap Making | Coconut Shells Based | By Yogis Gift

YOGI’S GIFT – Celebrating health$15.77403 rev

3y ago

What buyers say about activated charcoal powder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall38%

“Good quality product delivered on time”

Value For Money15%

“Very affordable”

Advertised Vs Actual Product14%

“As Advertised”

Ease Of Use5%

“easy to use”

Efficiency5%

“the effectiveness is as I thought”

Color3%

“creates professional looking bars with excellent color consistency”

Tooth Brightening2%

“Fine powdered hardwood activated charcoal for whitening my teeth”

Protection1%

“protects the skin”

Functionality-Overall1%

“Works when needed”

Contamination Free1%

“Great product helps with local food poisoning back on the job like it never happened”

What buyers complain about

Smell17%

“smells like rotten eggs”

Ease Of Cleaning9%

“Spent hours cleaning the mess”

Stain Resistance9%

“It stains everything”

Size-Overall9%

“could be a bit larger for the price”

Value For Money9%

“This turned out to be a very expensive situation for me”

Leak-Proof5%

“Apparently the jar contained pressurized air which released when the jar was opened”

Hard Feel5%

“A little gritty”

Contamination4%

“OF ACCIDENTLY INGESTING TOXIC ITEMS”

Absorbency4%

“Remember activated charcoal is a adsorber not an absorber”

Taste-Overall3%

“Some taste weirdly acidic”

Top return reasons

Advertised Vs Actual Product20%

Leak-Proof18%

Size-Overall12%

Value For Money5%

Functionality-Overall5%

Gap/Hole5%

Smell5%

Texture/Consistency-Overall4%

Color4%

Quality-Overall3%

Common questions

Is activated charcoal powder profitable to sell on Amazon United States?: The niche generates $718K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -34.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the activated charcoal powder niche?: 13 brands and 20 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in activated charcoal powder?: Top complaints mined from reviews: Smell, Ease Of Cleaning, Stain Resistance. The return rate is 0.6%.
When does demand for activated charcoal powder peak?: Demand peaks in Oct; the busiest month runs 1.8× the quietest.
What does it cost to enter the activated charcoal powder niche?: Listings span $4.99–$103.46; the average listing price is $18.88 (sweet spot $15–$100). The average incumbent carries 2,560 reviews — the moat a new listing must climb.