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Activated Charcoal Powder

Activated Charcoal Powder shows low returns (0.6%), but soft demand (-34.1% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49

Market size 69Growth 8Conversion 83Competition 41Returns 97Price range 84Avg price 85Brand share 47Review moat 39Quality gap 24
This niche Category average · 14,768 niches

Is Activated Charcoal Powder profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Activated Charcoal Powder is a $718K/yr Amazon United States market (422K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct. Verdict: Worth a look — 53/100.

Activated Charcoal Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -34.1% over the last 90 days and 9.0% of searches end in a purchase.

$718K

revenue / yr

Units sold / yr40K
Search volume / yr-34.1%422K
Conversion rate9.0%
Avg price$18.88

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers13 · 20
Top-5 product click share61%
Open market23%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement65%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews2,560

Top Activated Charcoal Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

$0$36K$72K$108K$144K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

20

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

19%

  • Viva Doria25%
  • Herbs Botanica18%
  • Belle Chemical13%
  • Nutricost12%
  • Plant Guru8%
  • Zen Charcoal5%

Activated Charcoal Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume422KCVR9.0%Products20Brands13Top 5 Brands77%OOS Rate4.8%Rating4.6★Reviews2,560Avg BSR#92
23K18KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.8×

Top Activated Charcoal Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • activated charcoal powder208K/yr
  • charcoal powder75K/yr
  • activated charcoal powder food grade32K/yr
  • food grade activated charcoal powder15K/yr
  • activated charcoal food grade10K/yr
  • food grade activated charcoal9K/yr
  • food grade charcoal6K/yr
  • activated charcoal for soap making8K/yr
  • carbon activado en polvo6K/yr
  • organic activated charcoal powder7K/yr

What reviews say buyers love and hate about Activated Charcoal Powder

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Quality-Overall38%

Good quality product delivered on time

Value For Money15%

Very affordable

Advertised Vs Actual Product14%

As Advertised

Ease Of Use5%

easy to use

Efficiency5%

the effectiveness is as I thought

What buyers complain about

75% of reviews
Smell17%

smells like rotten eggs

Ease Of Cleaning9%

Spent hours cleaning the mess

Stain Resistance9%

It stains everything

Size-Overall9%

could be a bit larger for the price

Value For Money9%

This turned out to be a very expensive situation for me

Activated Charcoal Powder return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

43%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
20%
2Leak-Proof
18%
3Size-Overall
12%
4Value For Money
5%
5Functionality-Overall
5%

Common Activated Charcoal Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Activated Charcoal Powder 53/100 on Amazon United States — Worth a look. The niche generates $718K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -34.1% over the last 90 days.
Search demand for Activated Charcoal Powder on Amazon United States peaks in Oct, where the busiest month runs 1.8× the quietest.