Is actifed profitable to sell on Amazon United States?

The niche generates $545K/yr across 24 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.7%. Flapen's verdict: Worth a look (53/100).

How competitive is the actifed niche?

9 brands and 116 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in actifed?

Top complaints mined from reviews: Allergies, Functionality-Overall, Value For Money. The return rate is 0.1%.

When does demand for actifed peak?

Demand peaks in Apr–May–Jun; the busiest month runs 2.8× the quietest.

What does it cost to enter the actifed niche?

Listings span $3.09–$40.49; the average listing price is $18.39 (sweet spot $15–$100). The average incumbent carries 11,186 reviews — the moat a new listing must climb.

actifed

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible16.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.39

avg listing price — sweet spot $15–$100

Price range

Good$3.09–$40.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$545K

$545K/yr · 184K searches

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+9.7%

90-day search growth — must beat 0% to launch

Review moat

Bad11,186.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, actifed is a $545K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 53/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

actifed market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: $460K–$552K; units × avg price
Conversion rate: 16.1%
Avg BSR: #214
Page quality: 0%
Prime: 96%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 79 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 flat

Sellers

116

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

Claritin40%
Benadryl24%
Zyrtec22%
Amazon Basic Care6%
AXIV4%
MFASCO2%
Open — no brand owns it (3 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.7% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.8×

Open Trend

Top actifed search terms

claritin liquid gels48K/yr -6.8%18.3% conv.
benadryl individual packets33K/yr +11.8%15.2% conv.
benadryl packets11K/yr +29.6%7.8% conv.
zyrtec individual packets8K/yr +37.8%20.8% conv.
allergy medicine individual packets8K/yr +39.3%9.5% conv.
zyrtec travel packs7K/yr +32.4%15.2% conv.
claritin gel caps9K/yr -8.9%14.8% conv.
travel benadryl packets9K/yr +14.8%6.4% conv.
benadryl travel packets7K/yr +55.9%6.7% conv.
claritin individual packets6K/yr +15.4%10.7% conv.

All search terms

Top actifed products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Claritin Allergy Medicine for Adults 24-Hour Non-Drowsy Loratadine 10mg Antihistamine 60 Liquid Gels + 1ct On-The-Go Relief

Claritin$39.084.8★751 rev

Benadryl Allergy Relief Medicine 60 Single Use Packets of 2 Tablets

Benadryl$26.124.8★4,538 rev

Zyrtec 24 Hour Allergy Relief Tablets Antihistamine Indoor & Outdoor Anti Allergy Medicine + Cetirizine HCl Relief from Runny Nose Sneezing & Itchy Eyes Single Packs 14 x 1 ct Packets

Zyrtec$14.074.8★1,453 rev

Claritin Allergy Medicine for Adults 24-Hour Non-Drowsy Loratadine 10mg Antihistamine 30 Liquid Gels + 1ct On-The-Go Relief

Claritin$21.304.8★751 rev

Benadryl Ultratabs Allergy Relief Medicine 25 mg Diphenhydramine HCl Antihistamine Tablets For Relief of Cold & Allergy Symptoms Like Sneezing Runny Nose & Itchy Eyes & Throat 24 ct

Benadryl$6.024.8★2,166 rev

Newest

by launch date

Claritin Allergy Medicine for Adults 24-Hour Non-Drowsy Loratadine 10mg Antihistamine 60 Liquid Gels + 1ct On-The-Go Relief

Claritin$39.08751 rev

7mo ago

Claritin Allergy Medicine for Adults 24-Hour Non-Drowsy Loratadine 10mg Antihistamine 30 Liquid Gels + 1ct On-The-Go Relief

Claritin$21.30751 rev

8mo ago

AXIV Allergy Relief Softgels Antihistamine Medicine & Cold Symptom Relief Dye-Free Liquid Gels 25 mg Diphenhydramine HCl Runny Nose Sneezing 25 Blister Packs (2 Softgels Each 50 Total)

AXIV$25.32100 rev

8mo ago

SurviveX Travel Medicine Kit - Compact TSA-Approved Medication Pack for Travel Camping Cruises - Includes Over-the-Counter Individual Medicine Packets

SurviveX$28.87207 rev

1y ago

Zyrtec 24 Hour Allergy Relief Tablets Indoor & Outdoor Allergy Medicine 5 mg Cetirizine HCl per Antihistamine Tablet Relief from Runny Nose & More Individual Travel Pouches 1 x 15 ct

Zyrtec$15.2144 rev

1y ago

What buyers say about actifed

What buyers praise and complain about, mined from review topics.

What buyers love

Allergies23%

“allergy friendly”

Value For Money14%

“Fair price”

Efficiency10%

“Works Well”

Advertised Vs Actual Product8%

“As advertised”

Quality-Overall7%

“Excellent Product”

Ease Of Use4%

“Easy to open”

Portability3%

“Great variety and portability”

Dosage3%

“making it ideal for daily use”

Sinus Relief2%

“Clears my sinuses”

Ease Of Chewing/Swallowing2%

“Easy to swallow”

What buyers complain about

Allergies23%

“I got it for itchy skin due to allergies”

Functionality-Overall10%

“Did not work”

Value For Money7%

“Waste of money”

Sleep Quality6%

“will make you sleepy”

Dosage4%

“These tablets are only half of the normal dose: 5mg”

Size-Overall4%

“It is a small tablet”

Ease Of Use3%

“Most wont get used”

Strength2%

“Not strong enough for me”

Advertised Vs Actual Product2%

“Item not as pictured”

Side Effects1%

“drowsy side effects that make some allergy medicines hard to use during a normal day”

Top return reasons

Dosage34%

Functionality-Overall13%

Value For Money13%

Advertised Vs Actual Product13%

Size-Overall6%

Side Effects2%

Joint Pain2%

Ease Of Use2%

Product Condition2%

Certifications1%

Common questions

Is actifed profitable to sell on Amazon United States?: The niche generates $545K/yr across 24 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.7%. Flapen's verdict: Worth a look (53/100).
How competitive is the actifed niche?: 9 brands and 116 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in actifed?: Top complaints mined from reviews: Allergies, Functionality-Overall, Value For Money. The return rate is 0.1%.
When does demand for actifed peak?: Demand peaks in Apr–May–Jun; the busiest month runs 2.8× the quietest.
What does it cost to enter the actifed niche?: Listings span $3.09–$40.49; the average listing price is $18.39 (sweet spot $15–$100). The average incumbent carries 11,186 reviews — the moat a new listing must climb.