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Actifed

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 95% of clicks, so Actifed is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$545K/yr184K searches / yr
90-day growth
+9.7%search demand this quarter
Competition
58%top-5 click share · 9 brands · 116 sellers

Flapen Score

Actifed against its category

The dotted line is the Health & Household average. Past it, Actifed is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Actifed market on Amazon at a glance

Shoppers on Amazon United States searched for Actifed 184K times last year and spent an estimated $545K. The top 5 brands take 95% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 16.1% of those searches ended in a purchase.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $545K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
+9.7%
Conversion, latest week
16.1%
Market size, estimated
$545Ka year
Peak month
April2.8× the quietest month
Top search term
claritin liquid gels48K searches a year

02 · Price

A sale here is worth $18.39.

Listings sell for $18.39 on average, from $3.09 to $40.49. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $18.39 that is $14K to $18K a year per listing.

Average price
$18.39inside the $15 to $100 sweet spot
Price range
$3.09–$40.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
$14K–$18K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #214 within Allergy, Sinus & Asthma. It carries 11,186 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#214in Allergy, Sinus & Asthma
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
11,186per listing
Listings tracked
24

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
79 months

Products

Top Actifed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

116

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

4%

  • Brand 140%
  • Brand 224%
  • Brand 322%
  • Brand 46%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Actifed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.8×

Search terms

Top Actifed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • claritin liquid gels48K/yr
  • benadryl individual packets33K/yr
  • benadryl packets11K/yr
  • zyrtec individual packets8K/yr
  • allergy medicine individual packets8K/yr
  • zyrtec travel packs7K/yr
  • claritin gel caps9K/yr
  • travel benadryl packets9K/yr
  • benadryl travel packets7K/yr
  • claritin individual packets6K/yr

Reviews and returns

What reviews say buyers love and hate about Actifed

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Allergies”
23%of negative reviews mention “Allergies”
0.1%of orders come back
“I got it for itchy skin due to allergies”
A buyer, on “Allergies”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Actifed questions

Answered from the same tracked data.