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Actifed

Actifed shows low returns (0.1%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49

Market size 62Growth 37Conversion 98Competition 45Returns 100Price range 68Avg price 83Brand share 13Review moat 21Quality gap 17
This niche Category average · 14,768 niches

Is Actifed profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Actifed is a $545K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 53/100.

Actifed: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +9.7% over the last 90 days and 16.1% of searches end in a purchase.

$545K

revenue / yr

Units sold / yr30K
Search volume / yr+9.7%184K
Conversion rate16.1%
Avg price$18.39

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers9 · 116
Top-5 product click share58%
Open market5%
Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement75%
New entrants (1y)3· 3 succeeded
Avg rating4.7★
Avg reviews11,186

Top Actifed products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

$0$27K$55K$82K$109K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

116

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

4%

  • Claritin40%
  • Benadryl24%
  • Zyrtec22%
  • Amazon Basic Care6%
  • AXIV4%
  • MFASCO2%
  • Open — no brand owns it (3 brands, 4%)

Actifed demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume184KCVR16.1%Products24Brands9Top 5 Brands95%OOS Rate0.0%Rating4.7★Reviews11,186Avg BSR#214
5K4KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.8×

Top Actifed search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • claritin liquid gels48K/yr
  • benadryl individual packets33K/yr
  • benadryl packets11K/yr
  • zyrtec individual packets8K/yr
  • allergy medicine individual packets8K/yr
  • zyrtec travel packs7K/yr
  • claritin gel caps9K/yr
  • travel benadryl packets9K/yr
  • benadryl travel packets7K/yr
  • claritin individual packets6K/yr

What reviews say buyers love and hate about Actifed

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Allergies23%

allergy friendly

Value For Money14%

Fair price

Efficiency10%

Works Well

Advertised Vs Actual Product8%

As advertised

Quality-Overall7%

Excellent Product

What buyers complain about

63% of reviews
Allergies23%

I got it for itchy skin due to allergies

Functionality-Overall10%

Did not work

Value For Money7%

Waste of money

Sleep Quality6%

will make you sleepy

Dosage4%

These tablets are only half of the normal dose: 5mg

Actifed return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

21%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Dosage
34%
2Functionality-Overall
13%
3Value For Money
13%
4Advertised Vs Actual Product
13%
5Size-Overall
6%

Common Actifed questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Actifed 53/100 on Amazon United States — Worth a look. The niche generates $545K/yr across 24 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved +9.7% over the last 90 days.
Search demand for Actifed on Amazon United States peaks in Apr–May–Jun, where the busiest month runs 2.8× the quietest.