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Actif Prenatal Vitamins

Fail

The top 5 products take 100% of clicks, so Actif Prenatal Vitamins is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$23K/yr13K searches / yr
90-day growth
+20.2%search demand this quarter
Competition
100%top-5 click share · 1 brands · 3 sellers

Flapen Score

Actif Prenatal Vitamins against its category

The dotted line is the Health & Household average. Past it, Actif Prenatal Vitamins is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Actif Prenatal Vitamins market on Amazon at a glance

Shoppers on Amazon United States searched for Actif Prenatal Vitamins 13K times last year and spent an estimated $23K. One brand takes every click. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+20.2%
Conversion, latest week
4.1%
Market size, estimated
$23Ka year
Peak month
October1.8× the quietest month
Top search term
actif prenatal vitamins10K searches a year

02 · Price

A sale here is worth $41.74.

Listings sell for $41.74 on average, from $36.47 to $44.70. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $41.74 that is $4K to $10K a year per listing.

Average price
$41.74inside the $15 to $100 sweet spot
Price range
$36.47–$44.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,159 within Prenatal Vitamins. It carries 308 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,159in Prenatal Vitamins
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
308per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
91 months

Products

Top Actif Prenatal Vitamins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Actif Prenatal Vitamins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.8×

Search terms

Top Actif Prenatal Vitamins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • actif prenatal vitamins10K/yr
  • actif2K/yr
  • actif organic prenatal vitamin1K/yr

Reviews and returns

What reviews say buyers love and hate about Actif Prenatal Vitamins

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Vitamin”
19%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Now they smell awful and taste worse; they are almost grainy in texture and are way darker than they used to be”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Actif Prenatal Vitamins questions

Answered from the same tracked data.