achilles
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a deep review moat (6,876 avg reviews) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great$50.62avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$9.04–$152.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.1%return rate — above 5% kills the launch gate
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Market size
Okay$138K$138K/yr · 138K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,876.31avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, achilles is a $138K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 38% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
achilles market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $152K–$202K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #860
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 84%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
42 falling
Sellers
157
Top-5 brand share
38%
Top 20: 79%
Top-5 click share
24%
Top 20: 58%
Open market
57%
- OrthoComfoot10%
- PROFOOT8%
- Brooks8%
- INDEEMAX7%
- Skechers5%
- BLITZU5%
Demand
Weekly Amazon search volume, last 20 weeks — +5.6% search growth over the last 90 days.Top achilles search terms
- achilles47K/yr
- best shoes for achilles tendonitis18K/yr
- achilles tendon9K/yr
- shoes for achilles tendonitis6K/yr
- achilles tendinitis wrap5K/yr
- best achilles tendonitis relief10K/yr
- insertional achilles tendonitis relief5K/yr
- achilles tendon strap4K/yr
- how to cure achilles tendonitis fast8K/yr
- bfst achilles wrap5K/yr
Top achilles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
INDEEMAX Ankle Brace for Women & Men Ankle Compression Sleeve Support Copper Infused Ankle Brace for Sprained Ankle Plantar Fasciitis Sports Achilles Tendonitis Pain Relief Copper Black M
INDEEMAX$10.084.5★6,258 rev
Compression Socks for Plantar Fasciitis Achilles Tendonitis Arthritis Relief Ankle Brace Compression Sleeve with Foot Arch Support Ankle Wrap for Women Men Swelling & Heel Pain Black L-XL
BLITZU$9.614.3★18,217 rev
PROFOOT Achilles Tendonitis Orthotic Heel Cup for Women (Sizes 6-10) - Pain Relief Shoe Inserts for Heel Support & Alignment - 1 Pair
PROFOOT$10.884.4★1,052 rev
PROFOOT Achilles Tendonitis Orthotic Heel Cup for Men (Sizes 8-13) - Pain Relief Shoe Inserts for Heel Support & Alignment - 1 Pair
PROFOOT$9.964.4★814 rev
ZenToes Achilles Tendon Support Sleeve Padded Compression Sleeve for Achilles Tendonitis Relief & Haglunds Heel Washable Padded Socks & Heel Protectors for Bursitis Relief 1 Pair
ZenToes$16.594.1★7,531 rev
Newest
by launch date
12pcs Precut Kinesiology Tape for Achilles Tendon Waterproof & Breathable Athletic Heel Tape Enhance Elastic Sports Patch Strips Provides Stability Recovery for Achilles and Muscle Support
BOXOB$11.9460 rev
Dr.Tucker+ Achilles Tendonitis Relief Insoles Foot Orthotic Inserts for Tendon Support and Bone Spurs Heel Cups for Heel Pain Relief
DR.TUCKER+$13.08382 rev
Womens Orthopedic Diabetic Wide Sneakers: Cushion Plantar Fasciitis Achilles Tendonitis Wide Toe Box Sneakers Ultralight Arch Support Pain Relief Fashion Vacation Golf Shoes Purple Size 8.5
OrthoComfoot$94.71620 rev
REVIX Ankle Ice Pack Wrap for Plantar Fasciitis & Foot Pain Relief Reusable Gel Cold Compress Wrap for Feet Swelling Achilles Tendonitis and Sprained Ankles Recovery
REVIX$11.031,440 rev
Brooks Mens Adrenaline GTS 25 Black/Ipanema/Mint 10.5 Medium
Brooks$152.441,411 rev
Trending
90-day click momentum
Skechers Womens Max Cushioning Endeavour Canova Sneaker White/Light Blue 6.5
Skechers$60.064.6★
Brooks Mens Adrenaline GTS 25 Black/Ipanema/Mint 10.5 Medium
Brooks$152.444.6★
Womens Orthopedic Diabetic Wide Sneakers: Cushion Plantar Fasciitis Achilles Tendonitis Wide Toe Box Sneakers Ultralight Arch Support Pain Relief Fashion Vacation Golf Shoes Purple Size 8.5
OrthoComfoot$94.714.2★
12pcs Precut Kinesiology Tape for Achilles Tendon Waterproof & Breathable Athletic Heel Tape Enhance Elastic Sports Patch Strips Provides Stability Recovery for Achilles and Muscle Support
BOXOB$11.944.2★
MDUB Ankle X Strap for Achilles Tendon and Planter Fasciitis Support 1 Pack Ankle Tendonitis Pain Relief Support Brace Hiking Soccer Basketball Running Tennis Volleyball & Pickleball
MDUB$12.584.0★
What buyers say about achilles
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and Cute”
“fit snugly”
“Decent quality”
“Great Ankle Support”
“It kept my knee in place”
“Money well spent”
“Accurate description”
“Easy to put on”
“Works ok”
“compression level seems adequate”
What buyers complain about
“Bad fit”
“hurt my feet”
“Broke first use”
“They don't work well”
“still just not comfortable enough to wear”
“Cheap garbage”
“Not worth the price”
“No support or compression”
“No straps”
“Difficult to put on”
Top return reasons
Common questions
- Is achilles profitable to sell on Amazon United States?
- The niche generates $138K/yr across 74 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +5.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the achilles niche?
- 42 brands and 157 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in achilles?
- Top complaints mined from reviews: Size-Overall, Pain Relief-Overall, Durability. The return rate is 4.1%.
- What does it cost to enter the achilles niche?
- Listings span $9.04–$152.44; the average listing price is $50.62 (sweet spot $15–$100). The average incumbent carries 6,876 reviews — the moat a new listing must climb.