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Achilles

Maybe

The top 5 brands take only 38% of clicks. But the average product has 6,876 reviews to catch up to, so Achilles is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$138K/yr138K searches / yr
90-day growth
+5.6%search demand this quarter
Competition
24%top-5 click share · 42 brands · 157 sellers

Flapen Score

Achilles against its category

The dotted line is the Health & Household average. Past it, Achilles is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Achilles market on Amazon at a glance

Shoppers on Amazon United States searched for Achilles 138K times last year and spent an estimated $138K. The top 5 brands take 38% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
+5.6%
Conversion, latest week
2.0%
Market size, estimated
$138Ka year
Top search term
achilles47K searches a year

02 · Price

A sale here is worth $50.62.

Listings sell for $50.62 on average, from $9.04 to $152.44. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $50.62 that is $0 to $5K a year per listing.

Average price
$50.62inside the $15 to $100 sweet spot
Price range
$9.04–$152.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #860 within Braces, Splints & Supports. It carries 6,876 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#860in Braces, Splints & Supports
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
6,876per listing
Listings tracked
74

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Achilles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

42 falling

Sellers

157

Top-5 brand share

38%

Top 20: 79%

Top-5 click share

24%

Top 20: 58%

Open market

57%

  • Brand 110%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Achilles search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Achilles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • achilles47K/yr
  • best shoes for achilles tendonitis18K/yr
  • achilles tendon9K/yr
  • shoes for achilles tendonitis6K/yr
  • achilles tendinitis wrap5K/yr
  • best achilles tendonitis relief10K/yr
  • insertional achilles tendonitis relief5K/yr
  • achilles tendon strap4K/yr
  • how to cure achilles tendonitis fast8K/yr
  • bfst achilles wrap5K/yr

Reviews and returns

What reviews say buyers love and hate about Achilles

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Comfort-Overall”
21%of negative reviews mention “Size-Overall”
4.1%of orders come back
“Bad fit”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Achilles questions

Answered from the same tracked data.