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Aches and Pains Essential Oil

Fail

Demand is soft, at -73.6% this quarter, so Aches and Pains Essential Oil is a Fail.

Flapen Score
37
37 / 100
Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 49
Market size
$59K/yr127K searches / yr
90-day growth
-73.6%search demand this quarter
Competition
60%top-5 click share · 5 brands · 46 sellers

Flapen Score

Aches and Pains Essential Oil against its category

The dotted line is the Health & Household average. Past it, Aches and Pains Essential Oil is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aches and Pains Essential Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Aches and Pains Essential Oil 127K times last year and spent an estimated $59K. All 5 brands take every click. Demand peaks in Jan–Oct–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -73.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-73.6%
Conversion, latest week
2.0%
Market size, estimated
$59Ka year
Peak month
January3.8× the quietest month
Top search term
vitality aches and pains20K searches a year

02 · Price

A sale here is worth $23.57.

Listings sell for $23.57 on average, from $9.95 to $57.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $23.57 that is $0 to $2K a year per listing.

Average price
$23.57inside the $15 to $100 sweet spot
Price range
$9.95–$57.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #307 within Aromatherapy. It carries 1,926 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
95%
Out of stock, average day
1.3%
Average rank
#307in Aromatherapy
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,926per listing
Listings tracked
20

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
81 months

Products

Top Aches and Pains Essential Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$9K$12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

46

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

0%

  • Vitality85%
  • FRANKINCENSE & MYRRH8%
  • Edens Garden5%
  • Wyndmere2%
  • Wise Men1%

Demand

Aches and Pains Essential Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '24Spike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Aches and Pains Essential Oil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • vitality aches and pains20K/yr
  • vitality extracts aches and pains18K/yr
  • aches and pains essential oil21K/yr
  • vitality aches and pains essential oil60K/yr
  • vitality extracts essential oils aches and pains7K/yr
  • vitality aches and pains essential oil roll on1K/yr

Reviews and returns

What reviews say buyers love and hate about Aches and Pains Essential Oil

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Functionality-Overall”
0.3%of orders come back
“Does not work as advertised”
A buyer, on “Functionality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Aches and Pains Essential Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data