Abdl Diapers

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.4M a year.

Searches, last 12 months

4.1M

Growth, 90 days vs prior 90

+9.0%

Conversion, latest week

8.6%

Market size, estimated

$13.4Ma year

Peak month

July1.6× the quietest month

Top search term

depends for men1.1M searches a year

Listings sell for $38.03 on average, from $11.02 to $67.75. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 8,000 to 10,000 of them. At $38.03 that is $304K to $380K a year per listing.

Average price

$38.03inside the $15 to $100 sweet spot

Price range

$11.02–$67.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

8,000–10,000

Revenue per listing a year

$304K–$380K

Returns

0.7%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #172 within Incontinence & Ostomy. It carries 8,106 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#172in Incontinence & Ostomy

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

8,106per listing

Listings tracked

56

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

4Amazon's first-year sales bar

Average brand age

51 months