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Aa Batteries 36 Pack

Fail

The top 5 brands take 100% of clicks, so Aa Batteries 36 Pack is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$110K/yr24K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
68%top-5 click share · 3 brands · 116 sellers

Flapen Score

Aa Batteries 36 Pack against its category

The dotted line is the Health & Household average. Past it, Aa Batteries 36 Pack is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aa Batteries 36 Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Aa Batteries 36 Pack 24K times last year and spent an estimated $110K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 18.1% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
18.1%
Market size, estimated
$110Ka year
Peak month
December3.6× the quietest month
Top search term
aa batteries 48 pack duracell8K searches a year

02 · Price

A sale here is worth $25.71.

Listings sell for $25.71 on average, from $13.38 to $42.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $25.71 that is $19K to $26K a year per listing.

Average price
$25.71inside the $15 to $100 sweet spot
Price range
$13.38–$42.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$19K–$26K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Household Batteries. It carries 254,728 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Household Batteries
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
254,728per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Aa Batteries 36 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

116

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 234%
  • Brand 319%
  • Open — no brand owns it (0%)

Demand

Aa Batteries 36 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Aa Batteries 36 Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aa batteries 48 pack duracell8K/yr
  • aa batteries 36 pack4K/yr
  • longest lasting aa batteries2K/yr
  • amazon aa batteries 48 pack1K/yr
  • aa batteries 48 pack amazon basics4K/yr
  • amazon basics 48-pack aa alkaline high-performance batteries 1.5 volt 10-year shelf life4K/yr

Reviews and returns

What reviews say buyers love and hate about Aa Batteries 36 Pack

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Value For Money”
41%of negative reviews mention “Battery Life”
0.2%of orders come back
“Bad Batteries”
A buyer, on “Battery Life”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Aa Batteries 36 Pack questions

Answered from the same tracked data.