How competitive is the Aa Batteries 12 Pack niche on Amazon United States?

4 brands and 119 sellers compete in Aa Batteries 12 Pack on Amazon United States. The top 5 Aa Batteries 12 Pack products take 66% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Aa Batteries 12 Pack?

Aa Batteries 12 Pack buyers on Amazon United States complain most about Battery Life, Durability, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Aa Batteries 12 Pack niche?

Aa Batteries 12 Pack sells for $11.16 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $6.15–$18.63. The average incumbent carries 188,241 reviews — the moat a new listing must climb.

Aa Batteries 12 Pack

brand-locked demand (top 5 brands take 100% of clicks) — Aa Batteries 12 Pack doesn't clear our bar today.

Flapen Score

Skip it

Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49

This niche Category average · 14,768 niches

Is Aa Batteries 12 Pack profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Aa Batteries 12 Pack is a $1.2M/yr Amazon United States market (314K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 47/100.

Aa Batteries 12 Pack: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.8% over the last 90 days and 33.6% of searches end in a purchase.

$1.2M

revenue / yr

Units sold / yr125K

Search volume / yr+3.8%314K

Conversion rate33.6%

Avg price$11.16

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 119

Top-5 product click share66%

Open market0%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 14 products

Top Aa Batteries 12 Pack products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Amazon Basics 20-Pack AA Alkaline Batteries 1.5 Volt 10-Year Leak-Free Shelf Life for Everyday and Household Devices

Price: $9.52
Rating: 4.7/5
Reviews: 945,672
Age: 5y ago

Duracell Coppertop AA Batteries with Power Boost Ingredients 10 Count (Pack of 1) Double A Battery with Long-lasting Power Alkaline AA Battery for Household and Office Devices

Price: $10.15
Rating: 4.8/5
Reviews: 11,792
Age: 20y ago

Amazon Basics 12-Pack AA Alkaline Batteries 1.5 Volt Long Lasting Power 10-Year Shelf Life

Price: $7.76
Rating: 4.7/5
Reviews: 945,672
Age: 6y ago

Energizer MAX AA Batteries 12 Pack Double A Alkaline Batteries

Price: $9.90
Rating: 4.7/5
Reviews: 105,366
Age: 14y ago

Energizer AA Batteries Alkaline Power 20 Count Alkaline Double A Battery Pack

Price: $12.83
Rating: 4.8/5
Reviews: 6,928
Age: 1y ago

Newest

by launch date

Energizer AA Batteries Alkaline Power 20 Count Alkaline Double A Battery Pack

Price: $12.83
Rating: 4.8/5
Reviews: 6,928
Age: 1y ago

Powermax 12-Count Double AA Batteries Ultra Long Lasting Alkaline Battery Blister Pack for Home and Office 10-Year Shelf Life

Price: $6.15
Rating: 4.6/5
Reviews: 41,062
Age: 1y ago

Energizer MAX AA Batteries (16 Pack) Double A Alkaline Batteries

Price: $10.72
Rating: 4.8/5
Reviews: 2,576
Age: 2y ago

Powermax 24-Count AA Batteries Ultra Long Lasting Alkaline Battery 10-Year Shelf Life Reclosable Packaging

Price: $7.73
Rating: 4.6/5
Reviews: 41,062
Age: 3y ago

Energizer AA Batteries Alkaline Power 32 Count Alkaline Double A Battery Pack

Price: $17.10
Rating: 4.8/5
Reviews: 97,052
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

119

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Amazon Basics33%
Energizer32%
DURACELL28%
Powermax7%
Open — no brand owns it (0%)

Aa Batteries 12 Pack demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume314KCVR33.6%Products14Brands4Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews188,241Avg BSR#13

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 4.5×

Top Aa Batteries 12 Pack search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

aa batteries 12 pack221K/yr +0.5%30.7% conv.
aa batteries 12 + pack40K/yr -0.9%29.5% conv.
double a batteries 16 pack13K/yr +6.7%0.1% conv.
double a batteries 12 pack8K/yr +63.9%22.4% conv.
aabatteries 12 pack5K/yr +24.2%29.6% conv.
aa batteries duracell 12 pack3K/yr +77.2%32.2% conv.
double aa batteries 12 pack4K/yr +92.3%22.7% conv.
aa batteries 12 pack duracell4K/yr -18.0%34.8% conv.
aa alkaline batteries 12 pack3K/yr +77.0%24.5% conv.
aa batteries 12 pack amazon3K/yr -1.2%21.4% conv.

What reviews say buyers love and hate about Aa Batteries 12 Pack

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Value For Money32%

“Fair price”

Battery Life26%

“Batteries last long”

Quality-Overall13%

“The quality is solid”

Durability7%

“Always reliable”

Advertised Vs Actual Product6%

“Accurate description”

What buyers complain about

86% of reviews

Battery Life41%

“Short battery life”

Durability20%

“are not as durable”

Quality-Overall7%

“Horrible quality”

Charging4%

“Will not charge”

Value For Money4%

“Not Worth the Price”

Aa Batteries 12 Pack return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

28%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money

25%

2Size-Overall

20%

3Battery Life

14%

4Functionality-Overall

10%

5Advertised Vs Actual Product

Common Aa Batteries 12 Pack questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aa Batteries 12 Pack 47/100 on Amazon United States — Skip it. The niche generates $1.2M/yr across 14 tracked products. Search demand moved +3.8% over the last 90 days.