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Aa Batteries 12 Pack

Fail

The top 5 brands take 100% of clicks, so Aa Batteries 12 Pack is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$1.2M/yr314K searches / yr
90-day growth
+3.8%search demand this quarter
Competition
66%top-5 click share · 4 brands · 119 sellers

Flapen Score

Aa Batteries 12 Pack against its category

The dotted line is the Health & Household average. Past it, Aa Batteries 12 Pack is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aa Batteries 12 Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Aa Batteries 12 Pack 314K times last year and spent an estimated $1.2M. All 4 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 33.6% of those searches ended in a purchase.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 33.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
+3.8%
Conversion, latest week
33.6%
Market size, estimated
$1.2Ma year
Peak month
August4.5× the quietest month
Top search term
aa batteries 12 pack221K searches a year

02 · Price

A sale here is worth $11.16.

Listings sell for $11.16 on average, from $6.15 to $18.63. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $11.16 that is $67K to $89K a year per listing.

Average price
$11.16under the $15 to $100 sweet spot
Price range
$6.15–$18.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
$67K–$89K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Household Batteries. It carries 188,241 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Household Batteries
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
188,241per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Aa Batteries 12 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

119

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 133%
  • Brand 232%
  • Brand 328%
  • Brand 47%
  • Open — no brand owns it (0%)

Demand

Aa Batteries 12 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 4.5×

Search terms

Top Aa Batteries 12 Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aa batteries 12 pack221K/yr
  • aa batteries 12 + pack40K/yr
  • double a batteries 16 pack13K/yr
  • double a batteries 12 pack8K/yr
  • aabatteries 12 pack5K/yr
  • aa batteries duracell 12 pack3K/yr
  • double aa batteries 12 pack4K/yr
  • aa batteries 12 pack duracell4K/yr
  • aa alkaline batteries 12 pack3K/yr
  • aa batteries 12 pack amazon3K/yr

Reviews and returns

What reviews say buyers love and hate about Aa Batteries 12 Pack

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Value For Money”
41%of negative reviews mention “Battery Life”
0.2%of orders come back
“Short battery life”
A buyer, on “Battery Life”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Aa Batteries 12 Pack questions

Answered from the same tracked data.