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Aa Batteries

Fail

The top 5 brands take 100% of clicks, so Aa Batteries is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$98.1M/yr22.7M searches / yr
90-day growth
-1.5%search demand this quarter
Competition
82%top-5 click share · 4 brands · 101 sellers

Flapen Score

Aa Batteries against its category

The dotted line is the Health & Household average. Past it, Aa Batteries is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aa Batteries market on Amazon at a glance

Shoppers on Amazon United States searched for Aa Batteries 22.7M times last year and spent an estimated $98.1M. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 27.6% of those searches ended in a purchase.

Shoppers searched for this 22.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 27.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98.1M a year.

Searches, last 12 months
22.7M
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
27.6%
Market size, estimated
$98.1Ma year
Peak month
December2.5× the quietest month
Top search term
aa batteries12.8M searches a year

02 · Price

A sale here is worth $15.69.

Listings sell for $15.69 on average, from $5.11 to $25.16. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 600,000 to 800,000 of them. At $15.69 that is $9.4M to $12.6M a year per listing.

Average price
$15.69inside the $15 to $100 sweet spot
Price range
$5.11–$25.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1,000,000 or moreAmazon's top range
Units per listing a year
600,000–800,000
Revenue per listing a year
$9.4M–$12.6M
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Household Batteries. It carries 300,349 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#4in Household Batteries
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
300,349per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Aa Batteries products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

101

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 221%
  • Brand 315%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Aa Batteries search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.0M600KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Aa Batteries search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aa batteries12.8M/yr
  • double a batteries3.2M/yr
  • aa batteries 48 pack792K/yr
  • batteries aa size pack907K/yr
  • batteries aa529K/yr
  • aa battery390K/yr
  • double aa batteries342K/yr
  • double aa battery244K/yr
  • battery aa138K/yr
  • baterias aa131K/yr

Reviews and returns

What reviews say buyers love and hate about Aa Batteries

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Value For Money”
40%of negative reviews mention “Battery Life”
0.2%of orders come back
“Short battery life”
A buyer, on “Battery Life”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Aa Batteries questions

Answered from the same tracked data.