How competitive is the A23 Battery niche on Amazon United States?

3 brands and 23 sellers compete in A23 Battery on Amazon United States. The top 5 A23 Battery products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in A23 Battery?

A23 Battery buyers on Amazon United States complain most about Battery Life, Durability, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the A23 Battery niche?

A23 Battery sells for $5.29 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $2.90–$6.39. The average incumbent carries 28,599 reviews — the moat a new listing must climb.

A23 Battery

a concentrated shelf (top 5 take 100% of clicks) — A23 Battery doesn't clear our bar today.

Flapen Score

Skip it

Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49

This niche Category average · 14,768 niches

Is A23 Battery profitable on Amazon?

According to Flapen's Amazon United States niche tracking, A23 Battery is a $1.6M/yr Amazon United States market (909K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.

A23 Battery: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +11.4% over the last 90 days and 33.1% of searches end in a purchase.

$1.6M

revenue / yr

Units sold / yr400K

Search volume / yr+11.4%909K

Conversion rate33.1%

Avg price$5.29

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 23

Top-5 product click share100%

Open market0%

Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 4 products

Top A23 Battery products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Energizer CR2 Lithium Batteries (2 Pack) 3V Photo Battery CR2 3V Battery

Price: $2.90
Rating: 4.8/5
Reviews: 46,130
Age: 8y ago

Amazon Basics 6-Pack 23A Alkaline Batteries 12 Volt Long-Lasting Power for Key Fobs

Price: $5.87
Rating: 4.6/5
Reviews: 2,423
Age: 1y ago

LiCB A23 23A 12V Alkaline Battery (5-Pack)

Price: $6.00
Rating: 4.7/5
Reviews: 55,511
Age: 9y ago

Energizer A23 Battery 12V (Pack of 4)

Price: $6.39
Rating: 4.7/5
Reviews: 10,330
Age: 14y ago

Newest

by launch date

Amazon Basics 6-Pack 23A Alkaline Batteries 12 Volt Long-Lasting Power for Key Fobs

Price: $5.87
Rating: 4.6/5
Reviews: 2,423
Age: 1y ago

Energizer CR2 Lithium Batteries (2 Pack) 3V Photo Battery CR2 3V Battery

Price: $2.90
Rating: 4.8/5
Reviews: 46,130
Age: 8y ago

LiCB A23 23A 12V Alkaline Battery (5-Pack)

Price: $6.00
Rating: 4.7/5
Reviews: 55,511
Age: 9y ago

Energizer A23 Battery 12V (Pack of 4)

Price: $6.39
Rating: 4.7/5
Reviews: 10,330
Age: 14y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Energizer80%
Amazon Basics12%
LiCB8%

A23 Battery demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume909KCVR33.1%Products4Brands3Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews28,599Avg BSR#176

Peak months: Dec · busiest ÷ quietest = 1.5×

Top A23 Battery search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

a23 battery571K/yr +12.1%31.6% conv.
a23 battery 2 pack141K/yr +2.1%35.0% conv.
a2340K/yr +15.6%21.3% conv.
battery a2328K/yr +22.4%28.0% conv.
a23 batteries25K/yr +24.1%21.2% conv.
a23 battery 4 pack11K/yr +26.0%21.8% conv.
batteries a2314K/yr +19.5%21.3% conv.
energizer a2312K/yr +26.0%30.2% conv.
a 23 batteries12K/yr +7.3%23.2% conv.
energizer a23 battery 2 pack9K/yr +4.7%33.7% conv.

What reviews say buyers love and hate about A23 Battery

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Battery Life25%

“Good battery”

Value For Money23%

“Decent price”

Advertised Vs Actual Product16%

“As described”

Quality-Overall13%

“Good product as described”

Size-Overall5%

“Fit great”

What buyers complain about

86% of reviews

Battery Life41%

“Battery didnt work”

Durability16%

“Dies after a few days”

Size-Overall7%

“Weird size”

Value For Money7%

“a little pricey”

Functionality-Overall6%

“it wouldn't turn it off”

A23 Battery return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

50%

2Functionality-Overall

10%

3Advertised Vs Actual Product

4Battery Life

5Compatibility-Overall

Common A23 Battery questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores A23 Battery 42/100 on Amazon United States — Skip it. The niche generates $1.6M/yr across 4 tracked products. Search demand moved +11.4% over the last 90 days.