A23 Battery
FailThe top 5 products take 100% of clicks, so A23 Battery is a Fail.
- Flapen Score
- 42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 4942
- Market size
- $1.6M/yr909K searches / yr
- 90-day growth
- +11.4%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 23 sellers
Flapen Score
A23 Battery against its category
The dotted line is the Health & Household average. Past it, A23 Battery is stronger. Inside it, weaker.
Market
The A23 Battery market on Amazon at a glance
Shoppers on Amazon United States searched for A23 Battery 909K times last year and spent an estimated $1.6M. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 33.1% of those searches ended in a purchase.
Shoppers searched for this 909K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 33.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.
- Searches, last 12 months
- 909K
- Growth, 90 days vs prior 90
- +11.4%
- Conversion, latest week
- 33.1%
- Market size, estimated
- $1.6Ma year
- Peak month
- December1.5× the quietest month
- Top search term
- a23 battery571K searches a year
02 · Price
A sale here is worth $5.29.
Listings sell for $5.29 on average, from $2.90 to $6.39. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 60,000 to 80,000 of them. At $5.29 that is $317K to $423K a year per listing.
- Average price
- $5.29under the $15 to $100 sweet spot
- Price range
- $2.90–$6.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 60,000–80,000
- Revenue per listing a year
- $317K–$423K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #176 within Household Batteries. It carries 28,599 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #176in Household Batteries
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 28,599per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top A23 Battery products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Energizer CR2 Lithium Batteries (2 Pack) 3V Photo Battery CR2 3V Battery
- Price
- $2.90
- Rating
- 4.8/5
- Reviews
- 46,130
- Age
- 8y ago

Amazon Basics 6-Pack 23A Alkaline Batteries 12 Volt Long-Lasting Power for Key Fobs
- Price
- $5.87
- Rating
- 4.6/5
- Reviews
- 2,423
- Age
- 1y ago

LiCB A23 23A 12V Alkaline Battery (5-Pack)
- Price
- $6.00
- Rating
- 4.7/5
- Reviews
- 55,511
- Age
- 9y ago

Energizer A23 Battery 12V (Pack of 4)
- Price
- $6.39
- Rating
- 4.7/5
- Reviews
- 10,330
- Age
- 14y ago
Trending
estimated 90-day click momentum
Amazon Basics 6-Pack 23A Alkaline Batteries 12 Volt Long-Lasting Power for Key Fobs
- Price
- $5.87
- Rating
- 4.6/5
- Reviews
- 2,423
- Age
- 1y ago

Energizer CR2 Lithium Batteries (2 Pack) 3V Photo Battery CR2 3V Battery
- Price
- $2.90
- Rating
- 4.8/5
- Reviews
- 46,130
- Age
- 8y ago

LiCB A23 23A 12V Alkaline Battery (5-Pack)
- Price
- $6.00
- Rating
- 4.7/5
- Reviews
- 55,511
- Age
- 9y ago

Energizer A23 Battery 12V (Pack of 4)
- Price
- $6.39
- Rating
- 4.7/5
- Reviews
- 10,330
- Age
- 14y ago
Newest
by launch date
Amazon Basics 6-Pack 23A Alkaline Batteries 12 Volt Long-Lasting Power for Key Fobs
- Price
- $5.87
- Rating
- 4.6/5
- Reviews
- 2,423
- Age
- 1y ago

Energizer CR2 Lithium Batteries (2 Pack) 3V Photo Battery CR2 3V Battery
- Price
- $2.90
- Rating
- 4.8/5
- Reviews
- 46,130
- Age
- 8y ago

LiCB A23 23A 12V Alkaline Battery (5-Pack)
- Price
- $6.00
- Rating
- 4.7/5
- Reviews
- 55,511
- Age
- 9y ago

Energizer A23 Battery 12V (Pack of 4)
- Price
- $6.39
- Rating
- 4.7/5
- Reviews
- 10,330
- Age
- 14y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
23
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Energizer80%
- Amazon Basics12%
- LiCB8%
Demand
A23 Battery search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top A23 Battery search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- a23 battery571K/yr
- a23 battery 2 pack141K/yr
- a2340K/yr
- battery a2328K/yr
- a23 batteries25K/yr
- a23 battery 4 pack11K/yr
- batteries a2314K/yr
- energizer a2312K/yr
- a 23 batteries12K/yr
- energizer a23 battery 2 pack9K/yr
Reviews and returns
What reviews say buyers love and hate about A23 Battery
We read the reviews and the return reasons for every product selling here.
“Battery didnt work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common A23 Battery questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









