Is a23 battery profitable to sell on Amazon United States?

The niche generates $1.6M/yr across 4 tracked products. 90-day search growth is +11.4%. Flapen's verdict: Skip it (42/100).

How competitive is the a23 battery niche?

3 brands and 23 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in a23 battery?

Top complaints mined from reviews: Battery Life, Durability, Size-Overall. The return rate is 0.2%.

When does demand for a23 battery peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the a23 battery niche?

Listings span $2.90–$6.39; the average listing price is $5.29 (sweet spot $15–$100). The average incumbent carries 28,599 reviews — the moat a new listing must climb.

a23 battery

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible33.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Market size

Great$1.6M

$1.6M/yr · 909K searches

Growth

Okay+11.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad$5.29

avg listing price — sweet spot $15–$100

Review moat

Bad28,598.5

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$2.90–$6.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, a23 battery is a $1.6M/yr Amazon United States market (909K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

a23 battery market data

Units sold / yr: 300K–400K; avg 60,000–80,000/product
Revenue / yr: $1.6M–$2.1M; units × avg price
Conversion rate: 33.1%
Avg BSR: #176
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 65 months
Avg seller age: 175 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Energizer80%
Amazon Basics12%
LiCB8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top a23 battery search terms

a23 battery571K/yr +12.1%31.6% conv.
a23 battery 2 pack141K/yr +2.1%35.0% conv.
a2340K/yr +15.6%21.3% conv.
battery a2328K/yr +22.4%28.0% conv.
a23 batteries25K/yr +24.1%21.2% conv.
a23 battery 4 pack11K/yr +26.0%21.8% conv.
batteries a2314K/yr +19.5%21.3% conv.
energizer a2312K/yr +26.0%30.2% conv.
a 23 batteries12K/yr +7.3%23.2% conv.
energizer a23 battery 2 pack9K/yr +4.7%33.7% conv.

All search terms

Top a23 battery products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Energizer CR2 Lithium Batteries (2 Pack) 3V Photo Battery CR2 3V Battery

Energizer$2.904.8★46,130 rev

Amazon Basics 6-Pack 23A Alkaline Batteries 12 Volt Long-Lasting Power for Key Fobs

Amazon Basics$5.874.6★2,423 rev

LiCB A23 23A 12V Alkaline Battery (5-Pack)

LiCB$6.004.7★55,511 rev

Energizer A23 Battery 12V (Pack of 4)

Energizer$6.394.7★10,330 rev

Newest

by launch date

Amazon Basics 6-Pack 23A Alkaline Batteries 12 Volt Long-Lasting Power for Key Fobs

Amazon Basics$5.872,423 rev

1y ago

Energizer CR2 Lithium Batteries (2 Pack) 3V Photo Battery CR2 3V Battery

Energizer$2.9046,130 rev

8y ago

LiCB A23 23A 12V Alkaline Battery (5-Pack)

LiCB$6.0055,511 rev

9y ago

Energizer A23 Battery 12V (Pack of 4)

Energizer$6.3910,330 rev

14y ago

What buyers say about a23 battery

What buyers praise and complain about, mined from review topics.

What buyers love

Battery Life25%

“Good battery”

Value For Money23%

“Decent price”

Advertised Vs Actual Product16%

“As described”

Quality-Overall13%

“Good product as described”

Size-Overall5%

“Fit great”

Durability3%

“are very reliable”

Efficiency3%

“Work great as expected”

Remote Control2%

“my remotes function well”

Ease Of Use2%

“Easy to use”

Strength1%

“They last a good while”

What buyers complain about

Battery Life41%

“Battery didnt work”

Durability16%

“Dies after a few days”

Size-Overall7%

“Weird size”

Value For Money7%

“a little pricey”

Functionality-Overall6%

“it wouldn't turn it off”

Quality-Overall4%

“Unbelievably dissatisfied performance”

Stretchability/Expandability/Elasticity1%

“Not a stretch”

Advertised Vs Actual Product1%

“false advertising??????? there has to be truth is amazon advertising”

Leak-Proof1%

“Leaked”

Natural Resource Wastage1%

“Waste of Money”

Top return reasons

Size-Overall50%

Functionality-Overall10%

Advertised Vs Actual Product9%

Battery Life9%

Compatibility-Overall8%