How competitive is the A23/23a 12v Battery niche on Amazon United States?

4 brands and 24 sellers compete in A23/23a 12v Battery on Amazon United States. The top 5 A23/23a 12v Battery products take 97% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the A23/23a 12v Battery niche?

A23/23a 12v Battery sells for $5.42 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $2.90–$7.02. The average incumbent carries 22,619 reviews — the moat a new listing must climb.

A23/23a 12v Battery

brand-locked demand (top 5 brands take 100% of clicks) — A23/23a 12v Battery doesn't clear our bar today.

Flapen Score

Skip it

Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 49

This niche Category average · 14,768 niches

Is A23/23a 12v Battery profitable on Amazon?

According to Flapen's Amazon United States niche tracking, A23/23a 12v Battery is a $31K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

A23/23a 12v Battery: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +50.2% over the last 90 days and 24.3% of searches end in a purchase.

$31K

revenue / yr

Units sold / yr10K

Search volume / yr+50.2%23K

Conversion rate24.3%

Avg price$5.42

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 24

Top-5 product click share97%

Open market0%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 6 products

Top A23/23a 12v Battery products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

LiCB A23 23A 12V Alkaline Battery (5-Pack)

Price: $6.00
Rating: 4.7/5
Reviews: 55,511
Age: 9y ago

Energizer CR2 Lithium Batteries (2 Pack) 3V Photo Battery CR2 3V Battery

Price: $2.90
Rating: 4.8/5
Reviews: 46,130
Age: 8y ago

LiCB A23 12V Alkaline 23A Batteries (10-Pack)

Price: $7.02
Rating: 4.6/5
Reviews: 10,276
Age: 9y ago

Amazon Basics 6-Pack 23A Alkaline Batteries 12 Volt Long-Lasting Power for Key Fobs

Price: $5.87
Rating: 4.6/5
Reviews: 2,423
Age: 1y ago

Energizer A23 Battery 12V (Pack of 4)

Price: $6.39
Rating: 4.7/5
Reviews: 10,330
Age: 14y ago

Newest

by launch date

Amazon Basics 6-Pack 23A Alkaline Batteries 12 Volt Long-Lasting Power for Key Fobs

Price: $5.87
Rating: 4.6/5
Reviews: 2,423
Age: 1y ago

Voniko Alkaline Battery 23A - Ultra 23A Batteries (6-Pack) - Long Lasting 12 Volt A23 Battery for Doorbells and Power Remote

Price: $4.33
Rating: 4.6/5
Reviews: 11,046
Age: 6y ago

Energizer CR2 Lithium Batteries (2 Pack) 3V Photo Battery CR2 3V Battery

Price: $2.90
Rating: 4.8/5
Reviews: 46,130
Age: 8y ago

LiCB A23 12V Alkaline 23A Batteries (10-Pack)

Price: $7.02
Rating: 4.6/5
Reviews: 10,276
Age: 9y ago

LiCB A23 23A 12V Alkaline Battery (5-Pack)

Price: $6.00
Rating: 4.7/5
Reviews: 55,511
Age: 9y ago

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

LiCB49%
Energizer38%
Amazon Basics10%
Voniko3%

A23/23a 12v Battery demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume23KCVR24.3%Products6Brands4Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews22,619Avg BSR#122

Top A23/23a 12v Battery search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

a23/23a 12v battery19K/yr +63.0%25.8% conv.
licb a23 23a 12v alkaline battery 5-pack2K/yr +43.2%29.2% conv.
a23/23a 12v alkaline battery2K/yr -56.0%28.6% conv.

What reviews say buyers love and hate about A23/23a 12v Battery

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Battery Life25%

“Good batteries”

Value For Money24%

“Decent price”

Advertised Vs Actual Product16%

“As described”

Quality-Overall12%

“Good product as described”

Size-Overall5%

“Fit great”

What buyers complain about

86% of reviews

Battery Life42%

“Batteries do not last very long”

Durability16%

“Dies after a few days”

Size-Overall6%

“Weird size”

Value For Money6%

“a little pricey”

Functionality-Overall5%

“it wouldn't turn it off”

A23/23a 12v Battery return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

51%

2Functionality-Overall

10%

3Battery Life

4Advertised Vs Actual Product

5Compatibility-Overall

Common A23/23a 12v Battery questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores A23/23a 12v Battery 35/100 on Amazon United States — Skip it. The niche generates $31K/yr across 6 tracked products. Search demand moved +50.2% over the last 90 days.

A23/23a 12v Battery buyers on Amazon United States complain most about Battery Life, Durability, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.