Is a23/23a 12v battery profitable to sell on Amazon United States?

The niche generates $31K/yr across 6 tracked products. 90-day search growth is +50.2%. Flapen's verdict: Skip it (35/100).

How competitive is the a23/23a 12v battery niche?

4 brands and 24 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in a23/23a 12v battery?

Top complaints mined from reviews: Battery Life, Durability, Size-Overall. The return rate is 0.2%.

What does it cost to enter the a23/23a 12v battery niche?

Listings span $2.90–$7.02; the average listing price is $5.42 (sweet spot $15–$100). The average incumbent carries 22,619 reviews — the moat a new listing must climb.

a23/23a 12v battery

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible24.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Growth

Good+50.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad22,619.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$5.42

avg listing price — sweet spot $15–$100

Market size

Bad$31K

$31K/yr · 23K searches

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$2.90–$7.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, a23/23a 12v battery is a $31K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

a23/23a 12v battery market data

Units sold / yr: 8K–10K; avg 1,500–2,000/product
Revenue / yr: $43K–$54K; units × avg price
Conversion rate: 24.3%
Avg BSR: #122
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 178 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

LiCB49%
Energizer38%
Amazon Basics10%
Voniko3%

Demand

Weekly Amazon search volume, last 11 weeks — +50.2% search growth over the last 90 days.

Open Trend

Top a23/23a 12v battery search terms

a23/23a 12v battery19K/yr +63.0%25.8% conv.
licb a23 23a 12v alkaline battery 5-pack2K/yr +43.2%29.2% conv.
a23/23a 12v alkaline battery2K/yr -56.0%28.6% conv.

All search terms

Top a23/23a 12v battery products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LiCB A23 23A 12V Alkaline Battery (5-Pack)

LiCB$6.004.7★55,511 rev

Energizer CR2 Lithium Batteries (2 Pack) 3V Photo Battery CR2 3V Battery

Energizer$2.904.8★46,130 rev

LiCB A23 12V Alkaline 23A Batteries (10-Pack)

LiCB$7.024.6★10,276 rev

Amazon Basics 6-Pack 23A Alkaline Batteries 12 Volt Long-Lasting Power for Key Fobs

Amazon Basics$5.874.6★2,423 rev

Energizer A23 Battery 12V (Pack of 4)

Energizer$6.394.7★10,330 rev

Newest

by launch date

Amazon Basics 6-Pack 23A Alkaline Batteries 12 Volt Long-Lasting Power for Key Fobs

Amazon Basics$5.872,423 rev

1y ago

Voniko Alkaline Battery 23A - Ultra 23A Batteries (6-Pack) - Long Lasting 12 Volt A23 Battery for Doorbells and Power Remote

Voniko$4.3311,046 rev

6y ago

Energizer CR2 Lithium Batteries (2 Pack) 3V Photo Battery CR2 3V Battery

Energizer$2.9046,130 rev

8y ago

LiCB A23 12V Alkaline 23A Batteries (10-Pack)

LiCB$7.0210,276 rev

9y ago

LiCB A23 23A 12V Alkaline Battery (5-Pack)

LiCB$6.0055,511 rev

9y ago

What buyers say about a23/23a 12v battery

What buyers praise and complain about, mined from review topics.

What buyers love

Battery Life25%

“Good batteries”

Value For Money24%

“Decent price”

Advertised Vs Actual Product16%

“As described”

Quality-Overall12%

“Good product as described”

Size-Overall5%

“Fit great”

Durability3%

“are very reliable”

Efficiency3%

“Work great as expected”

Remote Control2%

“my remotes function well”

Ease Of Use2%

“Easy to use”

Strength1%

“They last a good while”

What buyers complain about

Battery Life42%

“Batteries do not last very long”

Durability16%

“Dies after a few days”

Size-Overall6%

“Weird size”

Value For Money6%

“a little pricey”

Functionality-Overall5%

“it wouldn't turn it off”

Quality-Overall4%

“Unbelievably dissatisfied performance”

Leak-Proof2%

“Leaked”

Strength2%

“it seemed weak”

Charging2%

“Non rechargeable”

Natural Resource Wastage1%

“Waste of Money”

Top return reasons

Size-Overall51%

Functionality-Overall10%

Battery Life9%

Advertised Vs Actual Product8%

Compatibility-Overall8%

Value For Money6%

Charging1%

Defective Material/Parts1%

Leak-Proof1%

Durability1%

Common questions

Is a23/23a 12v battery profitable to sell on Amazon United States?: The niche generates $31K/yr across 6 tracked products. 90-day search growth is +50.2%. Flapen's verdict: Skip it (35/100).
How competitive is the a23/23a 12v battery niche?: 4 brands and 24 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in a23/23a 12v battery?: Top complaints mined from reviews: Battery Life, Durability, Size-Overall. The return rate is 0.2%.
What does it cost to enter the a23/23a 12v battery niche?: Listings span $2.90–$7.02; the average listing price is $5.42 (sweet spot $15–$100). The average incumbent carries 22,619 reviews — the moat a new listing must climb.