Is 80th birthday napkins profitable to sell on Amazon United States?

The niche generates $65K/yr across 75 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is +23.4%. Flapen's verdict: Worth a look (59/100).

How competitive is the 80th birthday napkins niche?

45 brands and 48 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in 80th birthday napkins?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 2.8%.

When does demand for 80th birthday napkins peak?

Demand peaks in Jun–Jul–Sep; the busiest month runs 3.0× the quietest.

What does it cost to enter the 80th birthday napkins niche?

Listings span $4.25–$49.47; the average listing price is $14.40 (sweet spot $15–$100). The average incumbent carries 401 reviews — the moat a new listing must climb.

80th birthday napkins

Worth a look

Shows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Great24%

top-5 click share — an open shelf

Brand share

Great48%

top-5 brand share — no brand owns this niche

Review moat

Great401.49

avg incumbent reviews — the moat a new listing must climb

Price range

Great$4.25–$49.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.40

avg listing price — sweet spot $15–$100

Returns

Good2.8%

return rate — above 5% kills the launch gate

Growth

Good+23.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$65K

$65K/yr · 68K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, 80th birthday napkins is a $65K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jun–Jul–Sep. Verdict: Worth a look — 59/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

80th birthday napkins market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $72K–$86K; units × avg price
Conversion rate: 6.7%
Avg BSR: #1,083
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 9.9%
Avg brand age: 27 months
Avg seller age: 241 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

45 rising

Sellers

Top-5 brand share

48%

Top 20: 83%

Top-5 click share

24%

Top 20: 58%

Open market

49%

LDFDRT15%
algpty13%
KHAIVI9%
CHUNNIN7%
Juhap5%
Utolily4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +23.4% search growth over the last 90 days.

Peak months: Jun, Jul, Sep · busiest ÷ quietest = 3.0×

Open Trend

Top 80th birthday napkins search terms

80th birthday plates and napkins34K/yr +23.2%5.5% conv.
80th birthday plates27K/yr +21.1%5.0% conv.
80th birthday cake plates7K/yr +33.4%5.2% conv.

All search terms

Top 80th birthday napkins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LDFDRT 80th 7 inch Birthday Party Paper Plates and Napkins Forks 60 pcs Black Gold Birthday Decorations for Boys Girls Tableware Set for Anniversary Party Supplies Serve 20

LDFDRT$9.604.8★183 rev

algpty 60 PCS Vintage 80th Birthday Plates and Napkins Set 80th Birthday Decorations Black and Gold Service for 30 1946 Birthday Dessert Plates and Napkins Party Supplies for Men Women

algpty$12.894.7★729 rev

40PCS 80th Birthday Decorations for Men Women Navy Blue Silver theme Party Supplies Included Plates and Napkins for 80th Birthday Anniversary Decor

KHAIVI$8.974.5★434 rev

96PCs Happy 80th Birthday Party Supplies for Women 80th Birthday Floral Birthday Plates and Napkins Forks Blush Pink Bday Tableware Party Supplies Decorations

Utolily$17.184.5★84 rev

96Pcs Vintage 80th Birthday Party Decorations Back in 1946 Paper Plates and Napkins Cheers to 80 Years Disposable Tableware Set for Men Women 80 Year Old Birthday Anniversary Party Supplies Serves 24

Justforjoyful$20.014.5★69 rev

Newest

by launch date

96Pcs Vintage 80th Birthday Party Decorations Back in 1946 Paper Plates and Napkins Cheers to 80 Years Disposable Tableware Set for Men Women 80 Year Old Birthday Anniversary Party Supplies Serves 24

Justforjoyful$20.0169 rev

8mo ago

80th Birthday Decorations for Men 61Pcs Blue Silver 80th Birthday Decorations Tableware Include Happy 80th Birthday Plates and Napkins Tablecloth Forks for Men 80th Birthday Party Supplies Serve 20

YISKUOPU$12.4497 rev

9mo ago

60 PCS 80th Birthday Decorations for Women 80th Birthday Plates and Napkins Rose Gold Disposable Tableware Set Party Supplies for Women Cheers to 80 Years Anniversary (80TH)

KFJBPB$8.7882 rev

9mo ago

Elomy 80th Birthday Plates and Napkins Party Decorations for Women Men 1946 80th Vintage Birthday Disposable Paper Tableware Decoration 80 Year Old Themed Forks Party Supplies Serve 24

Elomy$16.4483 rev

10mo ago

PUEVENYI 50Pcs 80th Birthday Scalloped Paper Plates - 7inch White and Gold Dessert Plates for Cake Fruit Salad Disposable Floral Themed Party Supplies for Women Birthday 2 Styles

PUEVENYI$9.4550 rev

10mo ago

What buyers say about 80th birthday napkins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“It's well made”

Value For Money10%

“Good price”

Color10%

“Accurate colors”

Design-Overall10%

“Variety & Fun Designs”

Strength8%

“Beautiful and sturdy”

Advertised Vs Actual Product8%

“As advertised”

Size-Overall5%

“Perfect size”

Gifting Purpose5%

“Fun as a gift”

Brightness/Shine/Glow4%

“The rose gold glitter design is vibrant”

Correct Contents3%

“The pieces all match well”

What buyers complain about

Size-Overall22%

“Small”

Quality-Overall12%

“Cheaply Made”

Strength12%

“flimsy as well as small”

Thickness11%

“The paper products seem thicker”

Value For Money4%

“Very poor value for the money”

Advertised Vs Actual Product3%

“These candles are advertised as having 2 pairs but I was delivered only one pair”

Color3%

“Product is nice wished it had more color in it”

Thin2%

“They are super thin”

Weight Heavy2%

“They're not heavy-duty”

Durability1%

“not durable”

Top return reasons

Size-Overall29%

Strength11%

Value For Money11%

Color11%

Advertised Vs Actual Product8%

Quality-Overall6%

Material Quality6%

Thin6%