70th Birthday Plates
MaybeThe top 5 brands take only 42% of clicks. But demand is soft, at -4.4% this quarter, so 70th Birthday Plates is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 14,768 Health & Household niches · +9 vs the category median of 4958
- Market size
- $105K/yr84K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 23%top-5 click share · 45 brands · 48 sellers
Flapen Score
70th Birthday Plates against its category
The dotted line is the Health & Household average. Past it, 70th Birthday Plates is stronger. Inside it, weaker.
Market
The 70th Birthday Plates market on Amazon at a glance
Shoppers on Amazon United States searched for 70th Birthday Plates 84K times last year and spent an estimated $105K. The top 5 brands take 42% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 8.8%
- Market size, estimated
- $105Ka year
- Peak month
- July2.2× the quietest month
- Top search term
- 70th birthday plates and napkins38K searches a year
02 · Price
A sale here is worth $14.21.
Listings sell for $14.21 on average, from $4.25 to $49.47. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $14.21 that is $0 to $1K a year per listing.
- Average price
- $14.21under the $15 to $100 sweet spot
- Price range
- $4.25–$49.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #1,539 within Disposable Plates, Bowls & Cutlery. It carries 362 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 10.1%
- Average rank
- #1,539in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 362per listing
- Listings tracked
- 77
04 · Newcomers
0 of last year's 27 launches cleared the first-year sales bar.
27 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 27
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top 70th Birthday Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
45 rising
Sellers
48
Top-5 brand share
42%
Top 20: 81%
Top-5 click share
23%
Top 20: 56%
Open market
53%
- Brand 115%
- Brand 212%
- Brand 35%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
70th Birthday Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.2×
Search terms
Top 70th Birthday Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 70th birthday plates and napkins38K/yr
- 70th birthday plates34K/yr
- 70th birthday plates napkins tableware5K/yr
- 70th birthday cake plates7K/yr
Reviews and returns
What reviews say buyers love and hate about 70th Birthday Plates
We read the reviews and the return reasons for every product selling here.
“very flimsy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
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FAQ
Common 70th Birthday Plates questions
Answered from the same tracked data.