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70mm Rolling Papers

Fail

The top 5 brands take 99% of clicks, so 70mm Rolling Papers is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$234K/yr62K searches / yr
90-day growth
+12.7%search demand this quarter
Competition
51%top-5 click share · 6 brands · 84 sellers

Flapen Score

70mm Rolling Papers against its category

The dotted line is the Health & Household average. Past it, 70mm Rolling Papers is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 70mm Rolling Papers market on Amazon at a glance

Shoppers on Amazon United States searched for 70mm Rolling Papers 62K times last year and spent an estimated $234K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $234K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
+12.7%
Conversion, latest week
9.4%
Market size, estimated
$234Ka year
Peak month
December5.0× the quietest month
Top search term
zigzag papers27K searches a year

02 · Price

A sale here is worth $40.25.

Listings sell for $40.25 on average, from $5.08 to $297.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $40.25 that is $4K to $10K a year per listing.

Average price
$40.25inside the $15 to $100 sweet spot
Price range
$5.08–$297.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4,898 within Tobacco-Related Products. It carries 11,532 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#4,898in Tobacco-Related Products
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
11,532per listing
Listings tracked
29

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top 70mm Rolling Papers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

84

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

0%

  • Brand 174%
  • Brand 213%
  • Brand 36%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

70mm Rolling Papers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top 70mm Rolling Papers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zigzag papers27K/yr
  • zigzag23K/yr
  • zig zags7K/yr
  • zigzag rolling papers4K/yr

Reviews and returns

What reviews say buyers love and hate about 70mm Rolling Papers

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Wrong size”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common 70mm Rolling Papers questions

Answered from the same tracked data.