70mm rolling papers
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$40.25avg listing price — sweet spot $15–$100
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Okay$234K$234K/yr · 62K searches
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Price range
Okay$5.08–$297.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,532.24avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 70mm rolling papers is a $234K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
70mm rolling papers market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $242K–$322K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #4,898
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 38%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
84
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
51%
Top 20: 89%
Open market
0%
- ZIG-ZAG74%
- Zigzagger13%
- PetzІ6%
- Motique Accessories4%
- PETZL2%
- ADOREISM1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — +12.7% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.0×
Top 70mm rolling papers search terms
- zigzag papers27K/yr
- zigzag23K/yr
- zig zags7K/yr
- zigzag rolling papers4K/yr
Top 70mm rolling papers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZIG-ZAG Rolling Papers French Orange 1 1/4 ( 6 Booklets)
ZIG-ZAG$10.034.8★10,791 rev
ZIG-ZAG Rolling Papers - Original White 70 mm Paper - Natural Gum Arabic - Thin Glue Sealing Line - 6 Booklets with 32 Papers per Booklet 32 Count (Pack of 6)
ZIG-ZAG$9.974.7★6,440 rev
ZIG-ZAG Rolling Papers 1 Ultra-Thin (6 Booklets) - 32 Sheets Each - Slow Burning Rolling Papers
ZIG-ZAG$10.054.8★3,808 rev
Zig-Zag Rolling Papers - 1 1/4 French Orange Rolling Papers - Natural Gum Arabic - 78 MM - 24 Booklets with 32 Papers per Booklet
ZIG-ZAG$44.144.8★10,791 rev
Petzl Zigzag Plus Descender for Arborists D022BA00
PetzІ$297.524.8★336 rev
Newest
by launch date
Zigzagger Mens Moccasin Slippers Memory Foam House Shoes Indoor and Outdoor Warm Loafer Slippers Felt Coffee 11 M US
Zigzagger$24.9032,096 rev
Motique Accessories ZigZag Bandana
Motique Accessories$6.36136 rev
Zigzagger Mens Moccasin Slippers Memory Foam House Shoes Indoor and Outdoor Warm Loafer Slippers Vanta 11 M US
Zigzagger$29.5832,096 rev
Zigzagger Mens Moccasin Slippers Memory Foam House Shoes Indoor and Outdoor Warm Loafer Slippers(Camouflage 11)
Zigzagger$27.9832,096 rev
ADOREISM Mens Rash Guard Short Sleeve Quick-Dry UPF 50+ Sun Protection Compression Swim Shirts for Men (Zigzag 3XL)
ADOREISM$21.111,197 rev
Trending
90-day click momentumADOREISM Mens Rash Guard Short Sleeve Quick-Dry UPF 50+ Sun Protection Compression Swim Shirts for Men (Zigzag 3XL)
ADOREISM$21.114.5★
Zigzagger Mens Moccasin Slippers Memory Foam House Shoes Indoor and Outdoor Warm Loafer Slippers Felt Coffee 11 M US
Zigzagger$24.904.4★
Zigzagger Mens Wool Micro Suede Moccasin Slippers House Shoes Home Indoor/Outdoor Footwear Grey 11
Zigzagger$20.584.4★
Zigzagger Mens Moccasin Slippers Memory Foam House Shoes Indoor and Outdoor Warm Loafer Slippers Vanta 11 M US
Zigzagger$29.584.4★
Zigzagger Mens Moccasin Slippers Memory Foam House Shoes Indoor and Outdoor Warm Loafer Slippers(Camouflage 11)
Zigzagger$27.984.4★
What buyers say about 70mm rolling papers
What buyers praise and complain about, mined from review topics.What buyers love
“Great seller Great product”
“Great value”
“Exactly as advertised”
“Easy peasy”
“Great fit”
“Extremely comfortable”
“Works well after some practice”
“Very smooth”
“they're warm as toast”
“Exactly as they have been for years, thin and reliable”
What buyers complain about
“Wrong size”
“NOT WORTH IT”
“Cheaply made”
“It fell apart as soon as I tried using it”
“The glue also sometimes fails completely to adhere”
“Thin”
“Burns slow”
“Arrived dry”
“Doesn't work as I thought it would”
“Theres a little bit of a learning curve”
Top return reasons
Common questions
- Is 70mm rolling papers profitable to sell on Amazon United States?
- The niche generates $234K/yr across 29 tracked products. 90-day search growth is +12.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the 70mm rolling papers niche?
- 6 brands and 84 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in 70mm rolling papers?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.8%.
- When does demand for 70mm rolling papers peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 5.0× the quietest.
- What does it cost to enter the 70mm rolling papers niche?
- Listings span $5.08–$297.52; the average listing price is $40.25 (sweet spot $15–$100). The average incumbent carries 11,532 reviews — the moat a new listing must climb.