70% Ethanol
brand-locked demand (top 5 brands take 98% of clicks) — 70% Ethanol doesn't clear our bar today.
Flapen Score
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Is 70% Ethanol profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 70% Ethanol is a $88K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 41/100.
70% Ethanol: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.4% over the last 90 days and 8.4% of searches end in a purchase.
$88K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 11 products
Top 70% Ethanol products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Amazon Basics 70% Ethyl Rubbing Alcohol First Aid Antiseptic for Cuts Scrapes and Burns Unscented 16 fl oz (Previously Solimo)
- Price
- $8.15
- Rating
- 4.5/5
- Reviews
- 8,975
- Age
- 7y ago
Amazon Basics 70% Isopropyl Alcohol First Aid Antiseptic for Treatment of Minor Cuts Scrapes and Burns Unscented 32 Fl Oz (Pack of 1) (Previously Solimo)
- Price
- $6.50
- Rating
- 4.8/5
- Reviews
- 9,646
- Age
- 7y ago
Volu-Sol Reagent-Grade 70% Denatured Ethanol (140 Proof) - Designed for Research & Industrial Applications Non-Consumable - Preferred by Healthcare & Veterinary Professionals - 1000 mL / 32 oz
- Price
- $24.64
- Rating
- 3.9/5
- Reviews
- 514
- Age
- 6y ago
Amazon Basics 70% Isopropyl Alcohol First Aid Antiseptic for Treatment of Minor Cuts Scrapes and Burns Prevents Infection Unscented 32 fl oz Pack of 6 (Previously Solimo)
- Price
- $24.22
- Rating
- 4.8/5
- Reviews
- 9,646
- Age
- 8y ago
Vi-Jon Swan Isoprophyl Alcohol 70% 16 Fl Oz
- Price
- $3.87
- Rating
- 4.7/5
- Reviews
- 4,107
- Age
- 21y ago
Trending
90-day click momentumAmazon Basics 70% Isopropyl Alcohol First Aid Antiseptic for Treatment of Minor Cuts Scrapes and Burns Unscented 32 Fl Oz (Pack of 1) (Previously Solimo)
- Price
- $6.50
- Rating
- 4.8/5
- Reviews
- 9,646
- Age
- 7y ago
Amazon Basics 70% Isopropyl Alcohol First Aid Antiseptic for Treatment of Minor Cuts Scrapes and Burns Prevents Infection Unscented 32 fl oz Pack of 6 (Previously Solimo)
- Price
- $24.22
- Rating
- 4.8/5
- Reviews
- 9,646
- Age
- 8y ago
Amazon Basics 70% Ethyl Rubbing Alcohol First Aid Antiseptic for Cuts Scrapes and Burns Unscented 16 fl oz (Previously Solimo)
- Price
- $8.15
- Rating
- 4.5/5
- Reviews
- 8,975
- Age
- 7y ago
Amazon Basics 70% Ethyl Rubbing Alcohol First Aid Antiseptic for Cuts Scrapes and Burns Unscented 16 Fl Oz (Pack of 12) (Previously Solimo)
- Price
- $37.53
- Rating
- 4.5/5
- Reviews
- 8,975
- Age
- 7y ago
Volu-Sol Denatured Ethanol SDA (200 Proof) | Ideal for Lab & Industrial Use | Reagent Alcohol | Not for Human Consumption | Trusted by Healthcare & Veterinary Industries- 1 Gallon / 4 Quarts
- Price
- $33.63
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 2y ago
Newest
by launch date
Isopropyl Alcohol 70% | High Purity Multipurpose Solvent - Labs Commercial Use | 4 * 32oz 4 Packs
- Price
- $21.82
- Rating
- 4.8/5
- Reviews
- 219
- Age
- 1y ago
Volu-Sol Denatured Ethanol SDA (200 Proof) | Ideal for Lab & Industrial Use | Reagent Alcohol | Not for Human Consumption | Trusted by Healthcare & Veterinary Industries- 1 Gallon / 4 Quarts
- Price
- $33.63
- Rating
- 4.4/5
- Reviews
- 97
- Age
- 2y ago
MaxTite Isopropyl Alcohol 70% (1 Gallon 4 Pack)
- Price
- $64.46
- Rating
- 4.4/5
- Reviews
- 289
- Age
- 5y ago
MAXTITE Isopropyl Alcohol 70% (1 Gallon)
- Price
- $25.86
- Rating
- 4.8/5
- Reviews
- 2,858
- Age
- 5y ago
Volu-Sol Reagent-Grade 70% Denatured Ethanol (140 Proof) - Designed for Research & Industrial Applications Non-Consumable - Preferred by Healthcare & Veterinary Professionals - 1000 mL / 32 oz
- Price
- $24.64
- Rating
- 3.9/5
- Reviews
- 514
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
276
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Amazon Basics63%
- Volu Sol16%
- MAXTITE10%
- Vi-Jon8%
- FIVE STAR MATERIALS RESOURCES2%
- Swan2%
70% Ethanol demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top 70% Ethanol search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- isopropyl alcohol 70% percent11K/yr
- 70% ethanol9K/yr
- 70%5K/yr
- 70 percent rubbing alcohol6K/yr
- ethanol alcohol 70 percent4K/yr
- ethyl alcohol 70 percent6K/yr
- 70% ethyl alcohol3K/yr
What reviews say buyers love and hate about 70% Ethanol
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Affordable price”
“As advertised”
“No complaints”
“Cleans up everything”
“Works great”
What buyers complain about
91% of reviews“Overpriced”
“Had a funny smell”
“Wrong Size”
“Poor advertising”
“Two bottles are leaking, with only two thirds of liquid left; one bottle is completely empty and broken; the box itself is wet”
70% Ethanol return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
100%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 70% Ethanol questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
