Is 70% ethanol profitable to sell on Amazon United States?

The niche generates $88K/yr across 11 tracked products. 90-day search growth is -7.4%. Flapen's verdict: Skip it (41/100).

How competitive is the 70% ethanol niche?

6 brands and 276 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in 70% ethanol?

Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.0%.

What does it cost to enter the 70% ethanol niche?

Listings span $3.87–$64.46; the average listing price is $23.79 (sweet spot $15–$100). The average incumbent carries 5,713 reviews — the moat a new listing must climb.

70% ethanol

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.79

avg listing price — sweet spot $15–$100

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Price range

Great$3.87–$64.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,713.09

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$88K

$88K/yr · 44K searches

Growth

Bad-7.4%

90-day search growth — must beat 0% to launch

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, 70% ethanol is a $88K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 41/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

70% ethanol market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $95K–$119K; units × avg price
Conversion rate: 8.4%
Avg BSR: #83
Page quality: 0%
Prime: 64%
Sponsored: 100%
Out of stock: 6.4%
Avg brand age: 65 months
Avg seller age: 136 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

276

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Amazon Basics63%
Volu Sol16%
MAXTITE10%
Vi-Jon8%
FIVE STAR MATERIALS RESOURCES2%
Swan2%

Demand

Weekly Amazon search volume, last 28 weeks — -7.4% search growth over the last 90 days.

Open Trend

Top 70% ethanol search terms

isopropyl alcohol 70% percent11K/yr -15.0%14.8% conv.
70% ethanol9K/yr -0.5%4.2% conv.
70%5K/yr +17.1%1.1% conv.
70 percent rubbing alcohol6K/yr -19.0%8.4% conv.
ethanol alcohol 70 percent4K/yr +1.1%2.8% conv.
ethyl alcohol 70 percent6K/yr -20.3%7.0% conv.
70% ethyl alcohol3K/yr -4.1%8.1% conv.

All search terms

Top 70% ethanol products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics 70% Ethyl Rubbing Alcohol First Aid Antiseptic for Cuts Scrapes and Burns Unscented 16 fl oz (Previously Solimo)

Amazon Basics$8.154.5★8,975 rev

Amazon Basics 70% Isopropyl Alcohol First Aid Antiseptic for Treatment of Minor Cuts Scrapes and Burns Unscented 32 Fl Oz (Pack of 1) (Previously Solimo)

Amazon Basics$6.504.8★9,646 rev

Volu-Sol Reagent-Grade 70% Denatured Ethanol (140 Proof) - Designed for Research & Industrial Applications Non-Consumable - Preferred by Healthcare & Veterinary Professionals - 1000 mL / 32 oz

Volu Sol$24.643.9★514 rev

Amazon Basics 70% Isopropyl Alcohol First Aid Antiseptic for Treatment of Minor Cuts Scrapes and Burns Prevents Infection Unscented 32 fl oz Pack of 6 (Previously Solimo)

Amazon Basics$24.224.8★9,646 rev

Vi-Jon Swan Isoprophyl Alcohol 70% 16 Fl Oz

Vi-Jon$3.874.7★4,107 rev

Newest

by launch date

Isopropyl Alcohol 70% | High Purity Multipurpose Solvent - Labs Commercial Use | 4 * 32oz 4 Packs

FIVE STAR MATERIALS RESOURCES$21.82219 rev

1y ago

Volu-Sol Denatured Ethanol SDA (200 Proof) | Ideal for Lab & Industrial Use | Reagent Alcohol | Not for Human Consumption | Trusted by Healthcare & Veterinary Industries- 1 Gallon / 4 Quarts

Volu Sol$33.6397 rev

2y ago

MaxTite Isopropyl Alcohol 70% (1 Gallon 4 Pack)

MAXTITE$64.46289 rev

5y ago

MAXTITE Isopropyl Alcohol 70% (1 Gallon)

MAXTITE$25.862,858 rev

5y ago

Volu-Sol Reagent-Grade 70% Denatured Ethanol (140 Proof) - Designed for Research & Industrial Applications Non-Consumable - Preferred by Healthcare & Veterinary Professionals - 1000 mL / 32 oz

Volu Sol$24.64514 rev

6y ago

What buyers say about 70% ethanol

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Affordable price”

Advertised Vs Actual Product22%

“As advertised”

Quality-Overall22%

“No complaints”

Ease Of Cleaning6%

“Cleans up everything”

Efficiency5%

“Works great”

Size-Overall4%

“Great size”

Leak-Proof4%

“no leakage”

Ease Of Use3%

“easy to use”

Smell2%

“The smell is mild”

Spray/Flow1%

“Ideal for spray gun cleanup”

What buyers complain about

Value For Money27%

“Overpriced”

Smell24%

“Had a funny smell”

Size-Overall17%

“Wrong Size”

Advertised Vs Actual Product10%

“Poor advertising”

Leak-Proof5%

“Two bottles are leaking, with only two thirds of liquid left; one bottle is completely empty and broken; the box itself is wet”

Material Quality3%

“I hate that it had so much plastic”

Quality-Overall1%

“Low quality”

Contamination1%

“Product is contaminated”

Connectivity-Overall1%

“Long distances between connections”

Natural Resource Wastage1%

“so this seemed like a huge waste of plastic”

Top return reasons

Size-Overall100%

Common questions

Is 70% ethanol profitable to sell on Amazon United States?: The niche generates $88K/yr across 11 tracked products. 90-day search growth is -7.4%. Flapen's verdict: Skip it (41/100).
How competitive is the 70% ethanol niche?: 6 brands and 276 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in 70% ethanol?: Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.0%.
What does it cost to enter the 70% ethanol niche?: Listings span $3.87–$64.46; the average listing price is $23.79 (sweet spot $15–$100). The average incumbent carries 5,713 reviews — the moat a new listing must climb.