7 keto dhea
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$44.12avg listing price — sweet spot $15–$100
Review moat
Good809.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$13.38–$162.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$311K$311K/yr · 54K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 7 keto dhea is a $311K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
7 keto dhea market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $265K–$353K
- units × avg price
- Conversion rate
- 13.0%
- Avg BSR
- #265
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 0.0%
- Avg brand age
- 93 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
30
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
3%
- NOW Foods40%
- Life Extension26%
- Pure Encapsulations20%
- Bricker Labs5%
- Nature's Way3%
- Nutricost2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -9.3% search growth over the last 90 days.Peak months: May, Aug · busiest ÷ quietest = 1.8×
Top 7 keto dhea search terms
- 7 keto dhea25K/yr
- 7 keto dhea 100mg9K/yr
- 7 keto7K/yr
- 7-keto dhea5K/yr
- 7 keto dhea 25mg3K/yr
- 7-keto3K/yr
- 7 keto dhea 100mg weight loss3K/yr
Top 7 keto dhea products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Life Extension 7-Keto DHEA Metabolite Crank Up Your Fat-Burning Furnace Non-GMO Gluten-Free 100 Mg 60 Vegetarian Capsules
Life Extension$25.614.4★1,239 rev
NOW Supplements 7-Keto (DHEA Acetate-7-one) 100 mg Weight Management* 120 Veg Capsules
NOW Foods$38.184.5★718 rev
NOW Foods Supplements 7-Keto (DHEA Acetate-7-one) 100 mg Weight Management* 60 Veg Capsules
NOW Foods$22.534.4★1,061 rev
NOW Foods Supplements 7-Keto (DHEA Acetate-7-one) 25 mg Weight Management* 90 Veg Capsules
NOW Foods$14.184.4★1,061 rev
Pure Encapsulations 7-Keto DHEA 50 mg | Unique DHEA Metabolite Supplement to Support Thermogenesis and Healthy Body Composition* | 60 Capsules
Pure Encapsulations$51.074.5★215 rev
Newest
by launch date
Bricker Labs 7-Keto DHEA Metabolite 50 mg Dietary Supplement for Metabolic Support and Energy Balance 60 Capsules
Bricker Labs$22.8286 rev
Nutricost DHEA (100mg) 240 Capsules Gluten Free Soy Free GMO-Free
Nutricost$22.662,425 rev
Life Extension DHEA and 7-Keto DHEA Complete Vegetarian Capsules to Maximize Support of a Healthy Body Weight & Mood Lean Muscle Mass Libido & More Non-GMO Gluten-Free 60 Count
Life Extension$29.68646 rev
Life Extension 7-Keto DHEA Metabolite Crank Up Your Fat-Burning Furnace Non-GMO Gluten-Free 100 Mg 60 Vegetarian Capsules
Life Extension$25.611,239 rev
Life Extension DHEA 100 Mg Vegetarian Capsules 60 Count
Life Extension$13.384,222 rev
Trending
90-day click momentumLife Extension DHEA 100 Mg Vegetarian Capsules 60 Count
Life Extension$13.384.6★
Pure Encapsulations 7-Keto DHEA 50 mg | Unique DHEA Metabolite Supplement to Support Thermogenesis and Healthy Body Composition* | 120 Capsules
Pure Encapsulations$91.284.5★
Pure Encapsulations 7-Keto DHEA 100 mg | Unique DHEA Metabolite Supplement to Support Thermogenesis and Healthy Body Composition* | 120 Capsules
Pure Encapsulations$162.524.3★
Pure Encapsulations 7-Keto DHEA 25 mg | Unique DHEA Metabolite Supplement to Support Thermogenesis* | 60 Capsules
Pure Encapsulations$30.594.5★
Pure Encapsulations 7-Keto DHEA 50 mg | Unique DHEA Metabolite Supplement to Support Thermogenesis and Healthy Body Composition* | 60 Capsules
Pure Encapsulations$51.074.5★
What buyers say about 7 keto dhea
What buyers praise and complain about, mined from review topics.What buyers love
“Terrific vitamins”
“Great non accelerant weight loss supplement”
“Helps a little with energy and brain fog, without causing impatience”
“Good price”
“this and other rogue nutrients are very important to having your body”
“this can provide more energy”
“Actually fairly effective”
“It's simple, it works”
“Product as described”
“Good Quality”
What buyers complain about
“It can come with not so great side-effects”
“I cant tell any difference”
“Bad value for money”
“Didnt work as a test booster”
“my weight loss stops every time I start back”
“unfortunately I did not see any weight loss I even went up to 75 mg twice a day”
“Can't take 2 or I get very irritated feeling”
“It caused my hair to shed badly— it went from noticeably thick to noticeably thin”
“the few times I took it at night I had a hard time sleeping”
“the hair on my head thinned tremendously”
Top return reasons
Common questions
- Is 7 keto dhea profitable to sell on Amazon United States?
- The niche generates $311K/yr across 17 tracked products. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the 7 keto dhea niche?
- 8 brands and 30 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in 7 keto dhea?
- Top complaints mined from reviews: Side Effects, Accuracy-Overall, Value For Money. The return rate is 0.0%.
- When does demand for 7 keto dhea peak?
- Demand peaks in May–Aug; the busiest month runs 1.8× the quietest.
- What does it cost to enter the 7 keto dhea niche?
- Listings span $13.38–$162.52; the average listing price is $44.12 (sweet spot $15–$100). The average incumbent carries 809 reviews — the moat a new listing must climb.