7.5 Toothpaste Hydroxyapatite

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months

41K

Growth, 90 days vs prior 90

-25.4%

Conversion, latest week

12.0%

Market size, estimated

$63Ka year

Top search term

7.5 toothpaste hydroxyapatite13K searches a year

Listings sell for $12.96 on average, from $5.39 to $20.83. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $12.96 that is $1K to $3K a year per listing.

Average price

$12.96under the $15 to $100 sweet spot

Price range

$5.39–$20.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.3%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #454 within Toothpaste. It carries 1,006 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

8.4%

Average rank

#454in Toothpaste

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

1,006per listing

Listings tracked

22

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

21 months