7.5 Toothpaste
FailShoppers spend an estimated $7K a year here, so 7.5 Toothpaste is a Fail.
- Flapen Score
- 42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 4942
- Market size
- $7K/yr8K searches / yr
- 90-day growth
- -33.2%search demand this quarter
- Competition
- 72%top-5 click share · 10 brands · 16 sellers
Flapen Score
7.5 Toothpaste against its category
The dotted line is the Health & Household average. Past it, 7.5 Toothpaste is stronger. Inside it, weaker.
Market
The 7.5 Toothpaste market on Amazon at a glance
Shoppers on Amazon United States searched for 7.5 Toothpaste 8K times last year and spent an estimated $7K. The top 5 brands take 72% of clicks. Demand peaks in Jan–May. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 8K
- Growth, 90 days vs prior 90
- -33.2%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $7Ka year
- Peak month
- May3.0× the quietest month
- Top search term
- white tooth repair hydroxyapatite4K searches a year
02 · Price
A sale here is worth $12.61.
Listings sell for $12.61 on average, from $8.18 to $18.23. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $12.61 that is $0 to $1K a year per listing.
- Average price
- $12.61under the $15 to $100 sweet spot
- Price range
- $8.18–$18.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #455 within Toothpaste. It carries 833 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 10.1%
- Average rank
- #455in Toothpaste
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 833per listing
- Listings tracked
- 11
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 15 months
Products
Top 7.5 Toothpaste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
16
Top-5 brand share
72%
Top 20: 93%
Top-5 click share
72%
Top 20: 100%
Open market
22%
- Brand 121%
- Brand 221%
- Brand 314%
- Brand 49%
- Brand 57%
- Brand 67%
Demand
7.5 Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, May · busiest ÷ quietest = 3.0×
Reviews and returns
What reviews say buyers love and hate about 7.5 Toothpaste
We read the reviews and the return reasons for every product selling here.
“Not as advertised”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
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FAQ
Common 7.5 Toothpaste questions
Answered from the same tracked data.