7.5 Toothpaste

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months

8K

Growth, 90 days vs prior 90

-33.2%

Conversion, latest week

7.1%

Market size, estimated

$7Ka year

Peak month

May3.0× the quietest month

Top search term

white tooth repair hydroxyapatite4K searches a year

Listings sell for $12.61 on average, from $8.18 to $18.23. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $12.61 that is $0 to $1K a year per listing.

Average price

$12.61under the $15 to $100 sweet spot

Price range

$8.18–$18.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #455 within Toothpaste. It carries 833 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

10.1%

Average rank

#455in Toothpaste

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

833per listing

Listings tracked

11

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

15 months