67 Wrapping Paper

Shoppers searched for this 879K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -81.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $929K a year.

Searches, last 12 months

879K

Growth, 90 days vs prior 90

-81.5%

Conversion, latest week

9.9%

Market size, estimated

$929Ka year

Top search term

67 wrapping paper457K searches a year

Listings sell for $10.71 on average, from $6.97 to $14.73. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $10.71 that is $5K to $8K a year per listing.

Average price

$10.71under the $15 to $100 sweet spot

Price range

$6.97–$14.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

500–750

Revenue per listing a year

$5K–$8K

Returns

1.5%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 32.1% of listings are out of stock. The average listing ranks #2,250 within Gift Wrap Paper. It carries 25 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

32.1%

Average rank

#2,250in Gift Wrap Paper

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

25per listing

Listings tracked

20

20 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 13 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

1Amazon's first-year sales bar

Average brand age

13 months