67 wrapping paper
Skip itSoft demand (-81.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible24.7avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Market size
Great$929K$929K/yr · 879K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.71avg listing price — sweet spot $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-81.5%90-day search growth — must beat 0% to launch
Price range
Bad$6.97–$14.73cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, 67 wrapping paper is a $929K/yr Amazon United States market (879K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
67 wrapping paper market data
- Units sold / yr
- 50K–60K
- avg 500–750/product
- Revenue / yr
- $536K–$643K
- units × avg price
- Conversion rate
- 9.9%
- Avg BSR
- #2,250
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 32.1%
- Avg brand age
- 13 months
- Avg seller age
- 317 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
10
Sellers
12
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
7%
- LeZakaa34%
- Altarho28%
- NeoJoy15%
- Joviwrap10%
- ZIGFRUIT4%
- Whaline3%
- Open — no brand owns it (4 brands, 7%)
Demand
Weekly Amazon search volume, last 37 weeks — -81.5% search growth over the last 90 days.Top 67 wrapping paper search terms
- 67 wrapping paper457K/yr
- 6 7 wrapping paper169K/yr
- 6-7 wrapping paper16K/yr
- 6/7 wrapping paper12K/yr
- 6 7 gift wrap3K/yr
- wrapping paper 678K/yr
- six seven wrapping paper10K/yr
- 67 gift wrap6K/yr
- 67 wrapping paper christmas33K/yr
- 67 christmas wrapping paper31K/yr
Top 67 wrapping paper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NeoJoy 67 Wrapping Paper Funny 6 7 Meme Kids Boy Birthday Christmas Gift Wrap Black Bag Party Decoration 17x29.5 10 Sheets In A Roll
NeoJoy$14.734.4★22 rev
LeZakaa 67 Meme Donut Wrapping Paper Roll Colorful Sprinkles I Was Now Im 67 Doughnut Six Seven Design Birthday Gift Wrap for Kids Teens Girls Boys Parties Mini Roll 17 in x 16.4 Ft
LeZakaa$10.134.6★39 rev
LeZakaa 67 Meme Camo Wrapping Paper Roll Army Camouflage Pattern Birthday Six Seven Gift Wrap for Kids Teens Boys Men Parties Celebrations Mini Roll 17 in x 16.4 Ft
LeZakaa$9.874.6★39 rev
Altarho 67 Birthday Wrapping Paper Roll Colorful Happy Birthday Letters with SIX SEVEN Design for Baby Shower Party Holiday Total 28.5sq.ft
Altarho$9.144.2★44 rev
Altarho 67 Birthday Wrapping Paper Roll Colorful Cake Balloon with SIX SEVEN Design Funny Birthday Meme Gift Wrap for Baby Shower Party Holiday Total 28.5sq.ft
Altarho$8.914.0★2 rev
Newest
by launch date
AnyDesign Funny Meme Donut 67 Wrapping Paper - Mini Roll - 17 In x 32.8 Ft Gradient Pink Blue 6 7 Gift Wrap Paper for DIY Crafts Birthday Holiday Baby Shower Party Supplies
AnyDesign$14.082 rev
Whaline Patriotic 4th of July 67 Funny Wrapping Paper -Mini Roll- 17 In x 32.8 Ft Red White Blue American Flag Gift Wrap Paper for 250 Anniversary Independence Day Party
Whaline$8.183 rev
Neon 6 7 Meme Wrapping Paper Roll Rainbow Game Street Art Gift Wrap with Graffiti Splatter Lightning Stars Memphis Pop Patterns for 6 7 Meme Fans Birthday Holiday Party Decor 17 Inch x 16.4 Feet
Joviwrap$12.951 rev
Pineraap 6 7 Ice Cream Wrapping Paper 28 X 40 Inches Per Sheet 4 Jumbo Sheets Ice Cream 6 7 Meme Gift Wrap for Sweet Lovers Meme Fans Birthday Party Summer Holiday Baby Shower
Pineraap$12.740 rev
Pineraap Fishing 6 7 Meme Wrapping Paper for Men 4 Jumbo Sheets Navy Blue Outdoor Angler Wrapping Paper Funny Meme Gift Wrap for Fishing Lovers Birthday Fathers Day Holiday Party 28 X 40 Inches
Pineraap$12.080 rev
Trending
90-day click momentumNeon 6 7 Meme Wrapping Paper Roll Rainbow Game Street Art Gift Wrap with Graffiti Splatter Lightning Stars Memphis Pop Patterns for 6 7 Meme Fans Birthday Holiday Party Decor 17 Inch x 16.4 Feet
Joviwrap$12.955.0★
Joviwrap 6 7 Funny Number Wrapping Paper Roll Black White Graffiti Style Wrapping Paper with Checkered Pattern Playful Humor Design for 6 7 Fans Teens Birthday Party Supplies 17 In x 16.4 Ft
Joviwrap$12.965.0★
Whaline Patriotic 4th of July 67 Funny Wrapping Paper -Mini Roll- 17 In x 32.8 Ft Red White Blue American Flag Gift Wrap Paper for 250 Anniversary Independence Day Party
Whaline$8.185.0★
AnyDesign Funny Meme Donut 67 Wrapping Paper - Mini Roll - 17 In x 32.8 Ft Gradient Pink Blue 6 7 Gift Wrap Paper for DIY Crafts Birthday Holiday Baby Shower Party Supplies
AnyDesign$14.085.0★
Pineraap 6 7 Ice Cream Wrapping Paper 28 X 40 Inches Per Sheet 4 Jumbo Sheets Ice Cream 6 7 Meme Gift Wrap for Sweet Lovers Meme Fans Birthday Party Summer Holiday Baby Shower
Pineraap$12.740.0★
What buyers say about 67 wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“good quality”
“Festive Appeal”
“I like the font design”
“Just the right size”
“easy to cut”
“Color was great my grandson loved it”
“Accurately described”
“it was a good value for the money”
“The paper itself is thick”
“very sturdy”
What buyers complain about
“Its too thick to be called wrapping paper”
“It is much shorter than I expected”
“I really thought the description was inaccurate”
“However it is a little expensive at $11.99 for a mini roll”
“Was a very dull color”
“Very difficult to wrap with”
Top return reasons
Common questions
- Is 67 wrapping paper profitable to sell on Amazon United States?
- The niche generates $929K/yr across 20 tracked products. 1 of 20 products launched in the last 360 days are still selling. 90-day search growth is -81.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the 67 wrapping paper niche?
- 10 brands and 12 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in 67 wrapping paper?
- Top complaints mined from reviews: Thickness, Size-Overall, Advertised Vs Actual Product. The return rate is 1.5%.
- What does it cost to enter the 67 wrapping paper niche?
- Listings span $6.97–$14.73; the average listing price is $10.71 (sweet spot $15–$100). The average incumbent carries 25 reviews — the moat a new listing must climb.