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67 Wrapping Paper

soft demand (-81.5% this quarter) — 67 Wrapping Paper doesn't clear our bar today.

Flapen Score

49
Skip it

Ranks 7,059 of 14,768 Health & Household niches · on the category median

Market size 76Growth 0Conversion 86Competition 44Returns 84Price range 0Avg price 39Brand share 25Review moat 99Quality gap 45
This niche Category average · 14,768 niches

Is 67 Wrapping Paper profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 67 Wrapping Paper is a $929K/yr Amazon United States market (879K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 49/100.

67 Wrapping Paper: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -81.5% over the last 90 days and 9.9% of searches end in a purchase.

$929K

revenue / yr

Units sold / yr60K
Search volume / yr-81.5%879K
Conversion rate9.9%
Avg price$10.71

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers10 · 12
Top-5 product click share59%
Open market10%
Avg brand age13 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement70%
New entrants (1y)20· 1 succeeded
Avg rating4.5★
Avg reviews25

Top 67 Wrapping Paper products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

$0$37K$74K$111K$149K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

10

Sellers

12

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

7%

  • LeZakaa34%
  • Altarho28%
  • NeoJoy15%
  • Joviwrap10%
  • ZIGFRUIT4%
  • Whaline3%
  • Open — no brand owns it (4 brands, 7%)

67 Wrapping Paper demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume879KCVR9.9%Products20Brands10Top 5 Brands90%OOS Rate32.1%Rating4.5★Reviews25Avg BSR#2,250
125K75KBlack Friday '25Holiday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Top 67 Wrapping Paper search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 67 wrapping paper457K/yr
  • 6 7 wrapping paper169K/yr
  • 6-7 wrapping paper16K/yr
  • 6/7 wrapping paper12K/yr
  • 6 7 gift wrap3K/yr
  • wrapping paper 678K/yr
  • six seven wrapping paper10K/yr
  • 67 gift wrap6K/yr
  • 67 wrapping paper christmas33K/yr
  • 67 christmas wrapping paper31K/yr

What reviews say buyers love and hate about 67 Wrapping Paper

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall16%

good quality

Gifting Purpose12%

Festive Appeal

Design-Overall10%

I like the font design

Size-Overall9%

Just the right size

Ease Of Use9%

easy to cut

What buyers complain about

60% of reviews
Thickness19%

Its too thick to be called wrapping paper

Size-Overall18%

It is much shorter than I expected

Advertised Vs Actual Product10%

I really thought the description was inaccurate

Value For Money6%

However it is a little expensive at $11.99 for a mini roll

Color4%

Was a very dull color

67 Wrapping Paper return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

77%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
51%
2Advertised Vs Actual Product
26%
3Value For Money
13%
4Gifting Purpose
4%
5Functionality-Overall
3%

Common 67 Wrapping Paper questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 67 Wrapping Paper 49/100 on Amazon United States — Skip it. The niche generates $929K/yr across 20 tracked products. 1 of 20 products launched in the last 360 days are still selling. Search demand moved -81.5% over the last 90 days.
67 Wrapping Paper buyers on Amazon United States complain most about Thickness, Size-Overall, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 1.5%.