60th Birthday Plates

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months

96K

Growth, 90 days vs prior 90

-0.9%

Conversion, latest week

8.3%

Market size, estimated

$118Ka year

Peak month

July1.9× the quietest month

Top search term

60th birthday plates39K searches a year

Listings sell for $14.67 on average, from $5.78 to $33.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $14.67 that is $0 to $1K a year per listing.

Average price

$14.67under the $15 to $100 sweet spot

Price range

$5.78–$33.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

2.7%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #938 within Disposable Plates, Bowls & Cutlery. It carries 360 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

11.0%

Average rank

#938in Disposable Plates, Bowls & Cutlery

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

360per listing

Listings tracked

77

26 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

26

Successful launches

0Amazon's first-year sales bar

Average brand age

26 months