60th Birthday Napkins

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

57K

Growth, 90 days vs prior 90

-6.3%

Conversion, latest week

9.2%

Market size, estimated

$64Ka year

Peak month

August2.2× the quietest month

Top search term

60th birthday napkins37K searches a year

Listings sell for $12.13 on average, from $5.34 to $64.42. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $12.13 that is $0 to $1K a year per listing.

Average price

$12.13under the $15 to $100 sweet spot

Price range

$5.34–$64.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

2.7%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #590 within Disposable Napkins. It carries 336 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

95%

Out of stock, average day

14.4%

Average rank

#590in Disposable Napkins

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

336per listing

Listings tracked

56

25 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

25

Successful launches

0Amazon's first-year sales bar

Average brand age

29 months