60 billion probiotics
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$29.61avg listing price — sweet spot $15–$100
Price range
Great$14.54–$47.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$876K$876K/yr · 245K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad54,851.88avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 60 billion probiotics is a $876K/yr Amazon United States market (245K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
60 billion probiotics market data
- Units sold / yr
- 30K–40K
- avg 4,000–5,000/product
- Revenue / yr
- $888K–$1.2M
- units × avg price
- Conversion rate
- 12.0%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Physician's CHOICE75%
- Nutricost9%
- Nature's Physician7%
- Bettervits6%
- NatureWise4%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -4.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.4×
Top 60 billion probiotics search terms
- 60 billion probiotics55K/yr
- 60 billion probiotic physicians choice44K/yr
- physicians choice 60 billion probiotic34K/yr
- 60 billion probiotic13K/yr
- nutricost probiotic16K/yr
- probiotic complex16K/yr
- bettervits probiotic21K/yr
- probiotics 60 billion6K/yr
- probiotic 60 billion5K/yr
- nutricost probiotic complex6K/yr
Top 60 billion probiotics products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Physicians CHOICE Probiotics 60 Billion CFU - 10 Strains + Organic Prebiotics - Immune Digestive & Gut Health - Supports Occasional Constipation Diarrhea Gas & Bloating - for Women & Men - 30ct
Physician's CHOICE$23.284.6★143,751 rev
Physicians CHOICE Probiotics 60 Billion CFU - 10 Strains + Organic Prebiotics - Immune Digestive & Gut Health - Supports Occasional Constipation Diarrhea Gas & Bloating - for Women & Men - 60ct
Physician's CHOICE$35.964.6★143,751 rev
Nutricost Probiotic Complex - 50 Billion CFU 60 Capsules - Probiotic for Men and Women - Vegetarian Capsules Non-GMO Gluten Free
Nutricost$19.564.7★1,080 rev
Physicians CHOICE Probiotics 60 Billion CFU - 10 Strains + Organic Prebiotics - Immune Digestive & Gut Health - Supports Occasional Constipation Diarrhea Gas & Bloating - for Women & Men - 84ct
Physician's CHOICE$47.524.6★143,751 rev
Natures Physician Probiotics - 100 Billion CFU Per Capsule - 16 Strains + Prebiotics - Best Probiotic Supplement for Women & Men - Supports Immune Digestive Health Constipation & Gas - 60 Capsules
Nature's Physician$19.314.7★212 rev
Newest
by launch date
Bettervits Probiotics for Women & Men 75 Billion CFU | Digestive Health and Gut Support Prebiotic | 14 Clinically Studied Strains with Vitamin B12 Lactobacillus and Inulin Fiber | 30 Capsules
Bettervits$39.22153 rev
Natures Physician Probiotics - 100 Billion CFU Per Capsule - 16 Strains + Prebiotics - Best Probiotic Supplement for Women & Men - Supports Immune Digestive Health Constipation & Gas - 60 Capsules
Nature's Physician$19.31212 rev
Physicians CHOICE Advanced Gut Health Bundle: 60 Billion Probiotics 30ct + Digestive Enzymes 60ct for Digestive Gut and Immune Health Supports Occasional Constipation Diarrhea Gas and Bloating
Physician's CHOICE$37.475,174 rev
![NatureWise Probiotics 60 Billion CFU - 17 Strains + Organic Prebiotics - Immune Digestive & Gut Health Support for Women & Men - Vegetarian Gluten-Free Non-GMO - 30 Capsules[1-Month Supply]](https://m.media-amazon.com/images/I/41s+WY-h-oL.jpg)
NatureWise Probiotics 60 Billion CFU - 17 Strains + Organic Prebiotics - Immune Digestive & Gut Health Support for Women & Men - Vegetarian Gluten-Free Non-GMO - 30 Capsules[1-Month Supply]
NatureWise$14.54943 rev
Physicians CHOICE Probiotics 60 Billion CFU - 10 Strains + Organic Prebiotics - Immune Digestive & Gut Health - Supports Occasional Constipation Diarrhea Gas & Bloating - for Women & Men - 84ct
Physician's CHOICE$47.52143,751 rev
Trending
90-day click momentumNatures Physician Probiotics - 100 Billion CFU Per Capsule - 16 Strains + Prebiotics - Best Probiotic Supplement for Women & Men - Supports Immune Digestive Health Constipation & Gas - 60 Capsules
Nature's Physician$19.314.7★
Physicians CHOICE Probiotics 60 Billion CFU - 10 Strains + Organic Prebiotics - Immune Digestive & Gut Health - Supports Occasional Constipation Diarrhea Gas & Bloating - for Women & Men - 84ct
Physician's CHOICE$47.524.6★
Physicians CHOICE Probiotics 60 Billion CFU - 10 Strains + Organic Prebiotics - Immune Digestive & Gut Health - Supports Occasional Constipation Diarrhea Gas & Bloating - for Women & Men - 60ct
Physician's CHOICE$35.964.6★
NatureWise Probiotics 60 Billion CFU - 17 Strains + Organic Prebiotics - Immune Digestive & Gut Health Support for Women & Men - Vegetarian Gluten-Free Non-GMO - 30 Capsules[1-Month Supply]
NatureWise$14.544.7★
Nutricost Probiotic Complex - 50 Billion CFU 60 Capsules - Probiotic for Men and Women - Vegetarian Capsules Non-GMO Gluten Free
Nutricost$19.564.7★
What buyers say about 60 billion probiotics
What buyers praise and complain about, mined from review topics.What buyers love
“Great product with great results”
“Best probiotic ever”
“it didn't cause any digestive upset”
“Works Well”
“Great deal”
“No more bloating”
“Arrived as described”
“Ease of swallow: Capsules are smooth”
“Ease of use”
“No wild side effects”
What buyers complain about
“Slow”
“I feel more bloated”
“Digestion was terrible”
“High price”
“it gave me headaches”
“Misrepresented number of capsules in the bottle”
“there are quality control issues”
“Gave me a horrific rash”
“No taste and doesnt upset stomach”
“This is not divulged ANYWHERE in the product description or ingredient list”
Top return reasons
Common questions
- Is 60 billion probiotics profitable to sell on Amazon United States?
- The niche generates $876K/yr across 8 tracked products. 90-day search growth is -4.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the 60 billion probiotics niche?
- 5 brands and 22 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in 60 billion probiotics?
- Top complaints mined from reviews: Functionality-Overall, Acid Regulator/Stomach Ache Relief, Regulates Digestion. The return rate is 0.0%.
- When does demand for 60 billion probiotics peak?
- Demand is steady year-round — the busiest month runs 2.4× the quietest.
- What does it cost to enter the 60 billion probiotics niche?
- Listings span $14.54–$47.52; the average listing price is $29.61 (sweet spot $15–$100). The average incumbent carries 54,852 reviews — the moat a new listing must climb.