6 Head Back Massager
FailThe top 5 brands take 100% of clicks, so 6 Head Back Massager is a Fail.
- Flapen Score
- 30 / 100Ranks 14,416 of 14,768 Health & Household niches · −19 vs the category median of 4930
- Market size
- $8K/yr12K searches / yr
- 90-day growth
- -43.3%search demand this quarter
- Competition
- 85%top-5 click share · 5 brands · 8 sellers
Flapen Score
6 Head Back Massager against its category
The dotted line is the Health & Household average. Past it, 6 Head Back Massager is stronger. Inside it, weaker.
Market
The 6 Head Back Massager market on Amazon at a glance
Shoppers on Amazon United States searched for 6 Head Back Massager 12K times last year and spent an estimated $8K. All 5 brands take every click. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -43.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.
- Searches, last 12 months
- 12K
- Growth, 90 days vs prior 90
- -43.3%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $8Ka year
- Top search term
- 6 head massage gun5K searches a year
02 · Price
A sale here is worth $36.78.
Listings sell for $36.78 on average, from $16.31 to $108.67. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $36.78 that is $0 to $4K a year per listing.
- Average price
- $36.78inside the $15 to $100 sweet spot
- Price range
- $16.31–$108.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 7.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 38.5% of listings are out of stock. The average listing ranks #11,072 within Electric Massagers. It carries 129 reviews at 3.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 38.5%
- Average rank
- #11,072in Electric Massagers
- Average rating
- 3.62 starsAmazon United States average 4.42 stars
- Average reviews
- 129per listing
- Listings tracked
- 9
04 · Newcomers
5 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 14 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 14 months
Products
Top 6 Head Back Massager products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Brand 137%
- Brand 222%
- Brand 321%
- Brand 416%
- Brand 54%
Demand
6 Head Back Massager search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 10.5× · 8 of 12 months tracked
Search terms
Top 6 Head Back Massager search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 6 head massage gun5K/yr
- 6 head back massager4K/yr
- 6 head massage gun deep tissue4K/yr
Reviews and returns
What reviews say buyers love and hate about 6 Head Back Massager
We read the reviews and the return reasons for every product selling here.
“Won't stay charged”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 6 Head Back Massager questions
Answered from the same tracked data.









