Is 5htp gummies profitable to sell on Amazon United States?

The niche generates $151K/yr across 21 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Worth a look (56/100).

How competitive is the 5htp gummies niche?

17 brands and 30 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in 5htp gummies?

Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Value For Money. The return rate is 0.0%.

When does demand for 5htp gummies peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the 5htp gummies niche?

Listings span $9.96–$129.91; the average listing price is $31.09 (sweet spot $15–$100). The average incumbent carries 2,229 reviews — the moat a new listing must climb.

5htp gummies

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$31.09

avg listing price — sweet spot $15–$100

Price range

Good$9.96–$129.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,229.43

avg incumbent reviews — the moat a new listing must climb

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$151K

$151K/yr · 36K searches

Growth

Okay+1.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, 5htp gummies is a $151K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

5htp gummies market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $93K–$124K; units × avg price
Conversion rate: 13.5%
Avg BSR: #326
Page quality: 0%
Prime: 90%
Sponsored: 76%
Out of stock: 23.4%
Avg brand age: 48 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

23%

SugarBearHair26%
lickshine17%
Vitamatic12%
LILICARE12%
MEENCCD6%
ELLAMENTZ4%

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — +1.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top 5htp gummies search terms

5htp gummies15K/yr -6.5%9.7% conv.
5 htp gummies7K/yr -8.6%7.9% conv.
sugar bear sleep gummies6K/yr +23.1%6.3% conv.
sugarbear sleep gummies4K/yr +43.4%8.3% conv.
5-htp gummies4K/yr -11.4%8.0% conv.

All search terms

Top 5htp gummies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2 Pack 300MG 5-HTP GABA Sleep Supplement Gummies with 200mg L-Theanine Supplement for Brain Mood Stabilizer and Sleep Support Melatonin-Free Omega 3-6-9 for Natural Zzzs Blueberry Flavor

lickshine$28.934.4★262 rev

SugarBearPro Sleep Gummy 6 Month Supply Extra Strength Melatonin 6mg for Men & Women Vegan Vitamin B6 L-Theanine 5 HTP Valerian Sleep Aid for Adults & Teens Certified Kosher

SugarBearHair$129.914.3★7,768 rev

Vitamatic Sugar Free 5-HTP 200mg Gummies with B6 60 Pectin-Based Gummies Mood Support & Stress Relief

Vitamatic$14.514.2★237 rev

5HTP Gummies for Adults & Kids 8+ Melatonin Free Gummies with Magnesium Glycinate GABA L-Glycine Ashwagandha Vitamin B6 for Delicious Zzzs Brain & Muscle Relaxation 0 Sugar 60 Count (Pack of 1)

LILICARE$27.424.4★156 rev

SugarBearPro Sleep Gummy 2 Month Supply Extra Strength Melatonin 6mg for Men & Women Vegan Vitamin B6 L-Theanine 5 HTP Valerian Sleep Aid for Adults & Teens Certified Kosher

SugarBearHair$38.684.3★7,768 rev

Newest

by launch date

Saajoor 5-HTP 300mg Gummies with GABA + L-Theanine & Vitamin D3 Circadian Rhythm Support for Adults Raspberry Flavor 60 Gummies

Saajoor$17.0925 rev

1mo ago

ELLAMENTZ 5HTP Gummies + GABA - Melatonin Free -Magnesium Glycinate Ashwagandha L-Theanine L-Tryptophan & Vitamin D3 | Relaxation & Calm Gummies | Nighttime Support for Adults 2 Pack

ELLAMENTZ$36.4241 rev

7mo ago

5-HTP Gummies 300mg 5-HTP Supplement with 200mg L-Theanine & 50mg GABA

MEENCCD$19.8857 rev

7mo ago

lickshine 1 Pack 300MG 5-HTP GABA Sleep Supplement Gummies

lickshine$19.004 rev

8mo ago

2 Pack 300MG 5-HTP GABA Sleep Supplement Gummies with 200mg L-Theanine Supplement for Brain Mood Stabilizer and Sleep Support Melatonin-Free Omega 3-6-9 for Natural Zzzs Blueberry Flavor

lickshine$28.93262 rev

2y ago

What buyers say about 5htp gummies

What buyers praise and complain about, mined from review topics.

What buyers love

Sleep Quality36%

“I fall asleep easily”

Taste-Overall14%

“Excellent taste”

Quality-Overall5%

“I also appreciate the premium quality”

Stress/Anxiety4%

“Very effective at calming stress”

Efficiency4%

“Effective”

Value For Money3%

“good value for the money”

Focus Enhancement3%

“my mood has definitely improved”

Flavor3%

“Flavor is good”

Advertised Vs Actual Product2%

“Work as described”

Vitamin2%

“Decent Vitamin Gummies”

What buyers complain about

Sleep Quality25%

“Did NOT help with sleep”

Functionality-Overall19%

“No effectiveness”

Value For Money6%

“Waste of money”

Side Effects4%

“Could make you VERY nauseous”

Taste-Overall4%

“Tastes disgusting”

Dosage3%

“2 pills as recommended was too much”

Acid Regulator/Stomach Ache Relief2%

“stomach cramps”

Stress/Anxiety2%

“definitely anxiety inducing”

Allergies2%

“I also am allergic to a lot of things”

Hard Feel2%

“Gummies were very hard”

Top return reasons

Functionality-Overall41%

Sleep Quality20%

Acid Regulator/Stomach Ache Relief9%

Fever Relief5%

Dosage5%

Ease Of Use5%

Smell5%

Value For Money5%

Magnesium5%

Heart Health2%

Common questions

Is 5htp gummies profitable to sell on Amazon United States?: The niche generates $151K/yr across 21 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Worth a look (56/100).
How competitive is the 5htp gummies niche?: 17 brands and 30 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in 5htp gummies?: Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Value For Money. The return rate is 0.0%.
When does demand for 5htp gummies peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the 5htp gummies niche?: Listings span $9.96–$129.91; the average listing price is $31.09 (sweet spot $15–$100). The average incumbent carries 2,229 reviews — the moat a new listing must climb.