How competitive is the 5htp niche on Amazon United States?

17 brands and 564 sellers compete in 5htp on Amazon United States. The top 5 5htp products take 59% of clicks and its top 5 brands hold 73% of demand.

What do buyers complain about in 5htp?

5htp buyers on Amazon United States complain most about Sleep Quality, Side Effects, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the 5htp niche?

5htp sells for $22.84 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $4.75–$59.27. The average incumbent carries 4,915 reviews — the moat a new listing must climb.

5htp

5htp shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 6% of 14,768 Health & Household niches · +14 vs the category median of 49

This niche Category average · 14,768 niches

Is 5htp profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 5htp is a $3.0M/yr Amazon United States market (830K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 63/100.

5htp: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -5.3% over the last 90 days and 15.8% of searches end in a purchase.

$3.0M

revenue / yr

Units sold / yr125K

Search volume / yr-5.3%830K

Conversion rate15.8%

Avg price$22.84

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers17 · 564

Top-5 product click share59%

Open market27%

Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Top 5htp products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Nutricost 5-HTP 200mg 120 Vegetarian Capsules (5-Hydroxytryptophan)

Price: $16.79
Rating: 4.5/5
Reviews: 3,818
Age: 10y ago

NOW Foods Supplements 5-HTP (5-hydroxytryptophan) 100 mg Neurotransmitter Support* 60 Veg Capsules

Price: $9.83
Rating: 4.6/5
Reviews: 10,850
Age: 22y ago

THORNE - 5-HTP - Contains Vitamin B6 - Serotonin Support for Sleep & Stress Management* - 5-Hydroxytryptophan Supplement - Third-Party Certified - Gluten Dairy & Soy-Free - 90 Capsules

Price: $37.93
Rating: 4.5/5
Reviews: 1,027
Age: 22y ago

NOW Supplements 5-HTP (5-hydroxytryptophan) 100 mg Neurotransmitter Support* 120 Veg Capsules

Price: $14.80
Rating: 4.6/5
Reviews: 10,850
Age: 22y ago

Organic 5-HTP - 200 mg | 99% 5HTP Concentration Plus Cofactor Vitamin B6 & Lions Mane | Water Extracted from Organic Griffonia Seeds | Supports Mood Cognition & Sleep (60 Capsules | 30 Servings)

Price: $23.74
Rating: 4.5/5
Reviews: 1,320
Age: 3y ago

Newest

by launch date

Micro Ingredients 5-HTP 200mg 240 Softgels | Extra Strength 5-Hydroxytryptophan Complex with GABA L-Theanine Vitamin B6 | Highly Bioavailable with Hemp Seed Oil Carrier | Non-GMO

Price: $21.70
Rating: 4.4/5
Reviews: 126
Age: 1y ago

2 Pack 300MG 5-HTP GABA Sleep Supplement Gummies with 200mg L-Theanine Supplement for Brain Mood Stabilizer and Sleep Support Melatonin-Free Omega 3-6-9 for Natural Zzzs Blueberry Flavor

Price: $28.93
Rating: 4.4/5
Reviews: 262
Age: 2y ago

DR. EMIL NUTRITION 200 MG 5-HTP Plus with SAM-e for Mood Stress and Sleep - 5HTP Supplement with Vitamin B6-120 Vegan Capsules 60 Servings

Price: $36.52
Rating: 4.3/5
Reviews: 24,587
Age: 3y ago

Clean Nutraceuticals GABA 750mg 5 HTP 200mg L Tryptophan 500mg L Theanine 200mg Ashwagandha SAM-e L-Glycine - Mood Support Vitamins for Women and Men with L-Tyrosine 5-HTP (5-Hydroxytryptophan)

Price: $28.04
Rating: 4.4/5
Reviews: 2,665
Age: 3y ago

Organic 5-HTP - 200 mg | 99% 5HTP Concentration Plus Cofactor Vitamin B6 & Lions Mane | Water Extracted from Organic Griffonia Seeds | Supports Mood Cognition & Sleep (60 Capsules | 30 Servings)

Price: $23.74
Rating: 4.5/5
Reviews: 1,320
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

564

Top-5 brand share

73%

Top 20: 98%

Top-5 click share

59%

Top 20: 97%

Open market

22%

NOW Foods29%
Nutricost22%
THORNE10%
Triquetra Health7%
DR. EMIL NUTRITION5%
Natrol5%

5htp demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume830KCVR15.8%Products23Brands17Top 5 Brands73%OOS Rate0.0%Rating4.5★Reviews4,915Avg BSR#160

No pronounced peak months · busiest ÷ quietest = 1.3×

Top 5htp search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

5htp285K/yr +1.4%13.5% conv.
5 htp163K/yr -5.7%13.2% conv.
5-htp113K/yr -7.1%12.1% conv.
5 htp supplement56K/yr -14.0%10.3% conv.
5htp 200mg capsules30K/yr -9.1%12.2% conv.
htp-515K/yr +103.3%12.7% conv.
5-htp supplements28K/yr -15.6%9.5% conv.
5htp 100mg29K/yr -15.0%11.5% conv.
5 htp plus supplement 200 mg15K/yr -2.4%12.2% conv.
htp5 supplement20K/yr -57.5%10.6% conv.

What reviews say buyers love and hate about 5htp

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews

Sleep Quality26%

“better sleep”

Stress/Anxiety11%

“Very effective at calming stress”

Quality-Overall11%

“Good Quality”

Focus Enhancement5%

“Great noticeable support for mood”

Vitamin5%

“The benefits that this vitamin offers”

What buyers complain about

75% of reviews

Sleep Quality22%

“got worse sleep as a result”

Side Effects15%

“other bad side effects”

Functionality-Overall11%

“Did not Work for me”

Acid Regulator/Stomach Ache Relief8%

“SEVERE STOMACH PAIN”

Dosage6%

“I noticed the dosage of these tablets was higher than other tablets I used before”

5htp return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Acid Regulator/Stomach Ache Relief

33%

2Functionality-Overall

17%

3Dosage

17%

4Certifications

17%

5Advertised Vs Actual Product

17%

Common 5htp questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 5htp 63/100 on Amazon United States — Worth a look. The niche generates $3.0M/yr across 23 tracked products. Search demand moved -5.3% over the last 90 days.

Search demand for 5htp on Amazon United States is steady year-round — the busiest month runs 1.3× the quietest.

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Categories

5htp

Flapen Score

Is 5htp profitable on Amazon?

5htp: the Amazon niche in one read

Top 5htp products & what they sell for

Top sellers

Nutricost 5-HTP 200mg 120 Vegetarian Capsules (5-Hydroxytryptophan)

NOW Foods Supplements 5-HTP (5-hydroxytryptophan) 100 mg Neurotransmitter Support* 60 Veg Capsules

THORNE - 5-HTP - Contains Vitamin B6 - Serotonin Support for Sleep & Stress Management* - 5-Hydroxytryptophan Supplement - Third-Party Certified - Gluten Dairy & Soy-Free - 90 Capsules

NOW Supplements 5-HTP (5-hydroxytryptophan) 100 mg Neurotransmitter Support* 120 Veg Capsules

Organic 5-HTP - 200 mg | 99% 5HTP Concentration Plus Cofactor Vitamin B6 & Lions Mane | Water Extracted from Organic Griffonia Seeds | Supports Mood Cognition & Sleep (60 Capsules | 30 Servings)

Trending

NOW Foods Supplements 5-HTP (5-hydroxytryptophan) 100 mg Neurotransmitter Support* 60 Veg Capsules

Micro Ingredients 5-HTP 200mg 240 Softgels | Extra Strength 5-Hydroxytryptophan Complex with GABA L-Theanine Vitamin B6 | Highly Bioavailable with Hemp Seed Oil Carrier | Non-GMO

2 Pack 300MG 5-HTP GABA Sleep Supplement Gummies with 200mg L-Theanine Supplement for Brain Mood Stabilizer and Sleep Support Melatonin-Free Omega 3-6-9 for Natural Zzzs Blueberry Flavor

Rave Doctor 5 HTP Supplement - Essential Rave Vitamins for Festival Goers Rave Accessories Festival Essentials Festival Gear Rave Essentials 5htp Supplement

NOW Foods Supplements 5-HTP (5-hydroxytryptophan) 50 mg Neurotransmitter Support* 30 Veg Capsules

Newest

Micro Ingredients 5-HTP 200mg 240 Softgels | Extra Strength 5-Hydroxytryptophan Complex with GABA L-Theanine Vitamin B6 | Highly Bioavailable with Hemp Seed Oil Carrier | Non-GMO

2 Pack 300MG 5-HTP GABA Sleep Supplement Gummies with 200mg L-Theanine Supplement for Brain Mood Stabilizer and Sleep Support Melatonin-Free Omega 3-6-9 for Natural Zzzs Blueberry Flavor

DR. EMIL NUTRITION 200 MG 5-HTP Plus with SAM-e for Mood Stress and Sleep - 5HTP Supplement with Vitamin B6-120 Vegan Capsules 60 Servings

Clean Nutraceuticals GABA 750mg 5 HTP 200mg L Tryptophan 500mg L Theanine 200mg Ashwagandha SAM-e L-Glycine - Mood Support Vitamins for Women and Men with L-Tyrosine 5-HTP (5-Hydroxytryptophan)

Organic 5-HTP - 200 mg | 99% 5HTP Concentration Plus Cofactor Vitamin B6 & Lions Mane | Water Extracted from Organic Griffonia Seeds | Supports Mood Cognition & Sleep (60 Capsules | 30 Servings)

Competition: brands, sellers & click share

5htp demand & seasonality

Top 5htp search terms shoppers use

What reviews say buyers love and hate about 5htp

What buyers love

What buyers complain about

5htp return rate & reasons

Common 5htp questions

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