Skip to content

5htp

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -5.3% this quarter, so 5htp is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 14,768 Health & Household niches · +14 vs the category median of 49
Market size
$3.0M/yr830K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
59%top-5 click share · 17 brands · 564 sellers

Flapen Score

5htp against its category

The dotted line is the Health & Household average. Past it, 5htp is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 5htp market on Amazon at a glance

Shoppers on Amazon United States searched for 5htp 830K times last year and spent an estimated $3.0M. The top 5 brands take 73% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 15.8% of those searches ended in a purchase.

Shoppers searched for this 830K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.

Searches, last 12 months
830K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
15.8%
Market size, estimated
$3.0Ma year
Peak month
August1.3× the quietest month
Top search term
5htp285K searches a year

02 · Price

A sale here is worth $22.84.

Listings sell for $22.84 on average, from $4.75 to $59.27. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $22.84 that is $137K to $183K a year per listing.

Average price
$22.84inside the $15 to $100 sweet spot
Price range
$4.75–$59.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
$137K–$183K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #160 within Amino Acids. It carries 4,915 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#160in Amino Acids
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
4,915per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top 5htp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

564

Top-5 brand share

73%

Top 20: 98%

Top-5 click share

59%

Top 20: 97%

Open market

22%

  • Brand 129%
  • Brand 222%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

5htp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top 5htp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 5htp285K/yr
  • 5 htp163K/yr
  • 5-htp113K/yr
  • 5 htp supplement56K/yr
  • 5htp 200mg capsules30K/yr
  • htp-515K/yr
  • 5-htp supplements28K/yr
  • 5htp 100mg29K/yr
  • 5 htp plus supplement 200 mg15K/yr
  • htp5 supplement20K/yr

Reviews and returns

What reviews say buyers love and hate about 5htp

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Sleep Quality”
22%of negative reviews mention “Sleep Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“got worse sleep as a result”
A buyer, on “Sleep Quality”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 5htp questions

Answered from the same tracked data.