50th Birthday Plates
MaybeThe top 5 products take only 32% of clicks. But demand is soft, at -8.8% this quarter, so 50th Birthday Plates is a Maybe.
- Flapen Score
- 54 / 100Top 28% of 14,768 Health & Household niches · +5 vs the category median of 4954
- Market size
- $156K/yr150K searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 32%top-5 click share · 32 brands · 35 sellers
Flapen Score
50th Birthday Plates against its category
The dotted line is the Health & Household average. Past it, 50th Birthday Plates is stronger. Inside it, weaker.
Market
The 50th Birthday Plates market on Amazon at a glance
Shoppers on Amazon United States searched for 50th Birthday Plates 150K times last year and spent an estimated $156K. The top 5 brands take 57% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.
- Searches, last 12 months
- 150K
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 7.5%
- Market size, estimated
- $156Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- 50th birthday plates57K searches a year
02 · Price
A sale here is worth $13.93.
Listings sell for $13.93 on average, from $5.80 to $26.62. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $13.93 that is $1K to $3K a year per listing.
- Average price
- $13.93under the $15 to $100 sweet spot
- Price range
- $5.80–$26.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #964 within Disposable Plates, Bowls & Cutlery. It carries 339 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #964in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 339per listing
- Listings tracked
- 52
04 · Newcomers
1 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top 50th Birthday Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
32 falling
Sellers
35
Top-5 brand share
57%
Top 20: 91%
Top-5 click share
32%
Top 20: 67%
Open market
39%
- Brand 121%
- Brand 216%
- Brand 310%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
50th Birthday Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top 50th Birthday Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 50th birthday plates57K/yr
- 50th birthday plates and napkins58K/yr
- 50th birthday plates and napkins set6K/yr
- 50th birthday cake plates12K/yr
- 50th birthday dessert plates7K/yr
- 50th plates and napkins4K/yr
- 50th birthday plates and napkins for women5K/yr
Reviews and returns
What reviews say buyers love and hate about 50th Birthday Plates
We read the reviews and the return reasons for every product selling here.
“They were flimsy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 50th Birthday Plates questions
Answered from the same tracked data.