50th Birthday Napkins

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months

78K

Growth, 90 days vs prior 90

+4.3%

Conversion, latest week

6.6%

Market size, estimated

$55Ka year

Peak month

August1.9× the quietest month

Top search term

50th birthday napkins44K searches a year

Listings sell for $10.69 on average, from $2.90 to $40.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $10.69 that is $0 to $1K a year per listing.

Average price

$10.69under the $15 to $100 sweet spot

Price range

$2.90–$40.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.6%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #780 within Disposable Napkins. It carries 564 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

97%

Out of stock, average day

14.2%

Average rank

#780in Disposable Napkins

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

564per listing

Listings tracked

75

31 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

31

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months