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50g Protein Powder Weight Loss

brand-locked demand (top 5 brands take 95% of clicks) — 50g Protein Powder Weight Loss doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49

Market size 16Growth 45Conversion 26Competition 14Returns 100Price range 90Avg price 94Brand share 13Review moat 24Quality gap 43
This niche Category average · 14,768 niches

Is 50g Protein Powder Weight Loss profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 50g Protein Powder Weight Loss is a $66K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 40/100.

50g Protein Powder Weight Loss: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +16.1% over the last 90 days and 2.1% of searches end in a purchase.

$66K

revenue / yr

Units sold / yr2K
Search volume / yr+16.1%65K
Conversion rate2.1%
Avg price$48.01

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers7 · 20
Top-5 product click share83%
Open market5%
Avg brand age82 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement82%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews5,711

Top 50g Protein Powder Weight Loss products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

$0$10K$20K$30K$39K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

20

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

3%

  • MuscleTech76%
  • SlimFast8%
  • Muscletech6%
  • Insane Labz3%
  • GNC3%
  • Premier Protein3%
  • Open — no brand owns it (1 brand, 3%)

50g Protein Powder Weight Loss demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume65KCVR2.1%Products11Brands7Top 5 Brands95%OOS Rate0.0%Rating4.5★Reviews5,711Avg BSR#317
3K2KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top 50g Protein Powder Weight Loss search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nitro tech ripped10K/yr
  • protena para bajar de peso rapido8K/yr
  • vanilla meal replacement powder5K/yr
  • ripped protein powder5K/yr
  • nitrotech ripped protein powder4K/yr
  • nitro tech ripped protein powder5K/yr
  • nitrotech ripped5K/yr
  • fat burning protein3K/yr
  • muscletech ripped2K/yr
  • slim protein powder3K/yr

What reviews say buyers love and hate about 50g Protein Powder Weight Loss

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Taste-Overall31%

Has a strong taste

Nutritional Content17%

It delivers decent nutrition

Quality-Overall9%

Better than the pre made

Flavor9%

Excellent flavor

Solubility5%

Mixes well

What buyers complain about

66% of reviews
Taste-Overall20%

Tastes chalky

Smell10%

Smells like fish

Flavor8%

Do not get the vanilla flavor

Value For Money7%

Waste of money

Nutritional Content6%

Protein is not good

Common 50g Protein Powder Weight Loss questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 50g Protein Powder Weight Loss 40/100 on Amazon United States — Skip it. The niche generates $66K/yr across 11 tracked products. Search demand moved +16.1% over the last 90 days.
50g Protein Powder Weight Loss buyers on Amazon United States complain most about Taste-Overall, Smell, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.