5 Wick Candle

Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $538K a year.

Searches, last 12 months

355K

Growth, 90 days vs prior 90

-16.7%

Conversion, latest week

6.8%

Market size, estimated

$538Ka year

Peak month

December1.8× the quietest month

Top search term

odor eliminating candle90K searches a year

Listings sell for $22.16 on average, from $5.19 to $99.81. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $22.16 that is $6K to $11K a year per listing.

Average price

$22.16inside the $15 to $100 sweet spot

Price range

$5.19–$99.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$6K–$11K

Returns

0.5%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #158 within Aromatherapy. It carries 1,937 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

98%

Out of stock, average day

1.9%

Average rank

#158in Aromatherapy

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

1,937per listing

Listings tracked

46

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

53 months