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5 Wick Candle

5 Wick Candle shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

62
Worth a look

Top 8% of 14,768 Health & Household niches · +13 vs the category median of 49

Market size 61Growth 17Conversion 74Competition 78Returns 98Price range 87Avg price 93Brand share 28Review moat 46Quality gap 72
This niche Category average · 14,768 niches

Is 5 Wick Candle profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 5 Wick Candle is a $538K/yr Amazon United States market (355K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Worth a look — 62/100.

5 Wick Candle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.7% over the last 90 days and 6.8% of searches end in a purchase.

$538K

revenue / yr

Units sold / yr30K
Search volume / yr-16.7%355K
Conversion rate6.8%
Avg price$22.16

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers13 · 71
Top-5 product click share37%
Open market12%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 46 products

Sponsored placement50%
New entrants (1y)7· 5 succeeded
Avg rating4.3★
Avg reviews1,937

Top 5 Wick Candle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

$0$22K$43K$65K$86K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

71

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

37%

Top 20: 72%

Open market

9%

  • Smoke Odor Exterminator40%
  • Dianne's Custom Candles21%
  • AOOVOO16%
  • DL DREAMY DEWLA5%
  • Poo-Pourri5%
  • Aredenua3%
  • Open — no brand owns it (7 brands, 9%)

5 Wick Candle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume355KCVR6.8%Products46Brands13Top 5 Brands88%OOS Rate1.9%Rating4.3★Reviews1,937Avg BSR#158
13K8KHoliday '24Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Top 5 Wick Candle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • odor eliminating candle90K/yr
  • smoke odor eliminator candle67K/yr
  • odor eliminator candle35K/yr
  • smoke eliminator candles23K/yr
  • smoke candles odor eliminator22K/yr
  • odor eliminating candles14K/yr
  • smoke odor candle13K/yr
  • smoke odor exterminator candle13K/yr
  • odor candle8K/yr
  • smoke candle12K/yr

What reviews say buyers love and hate about 5 Wick Candle

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Smell64%

Clean scent

Gifting Purpose5%

Best gift

Quality-Overall4%

The variety is excellent

Value For Money4%

Great Value

Brightness/Shine/Glow3%

Great Candles

What buyers complain about

83% of reviews
Smell54%

No Scent

Functionality-Overall7%

Didn't work

Value For Money5%

Pricey

Size-Overall4%

are too short

Strength3%

a little too strong

5 Wick Candle return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

12%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
72%
2Advertised Vs Actual Product
8%
3Functionality-Overall
5%
4Size-Overall
4%
5Defective Material/Parts
2%

Common 5 Wick Candle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 5 Wick Candle 62/100 on Amazon United States — Worth a look. The niche generates $538K/yr across 46 tracked products. 5 of 7 products launched in the last 360 days are still selling. Search demand moved -16.7% over the last 90 days.
Search demand for 5 Wick Candle on Amazon United States peaks in Dec, where the busiest month runs 1.8× the quietest.