5 wick candle
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$22.16avg listing price — sweet spot $15–$100
Price range
Great$5.19–$99.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$538K$538K/yr · 355K searches
Review moat
Okay1,937.35avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 5 wick candle is a $538K/yr Amazon United States market (355K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Worth a look — 62/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
5 wick candle market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- $554K–$665K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #158
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 50%
- Out of stock
- 1.9%
- Avg brand age
- 53 months
- Avg seller age
- 154 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
71
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
37%
Top 20: 72%
Open market
9%
- Smoke Odor Exterminator40%
- Dianne's Custom Candles21%
- AOOVOO16%
- DL DREAMY DEWLA5%
- Poo-Pourri5%
- Aredenua3%
- Open — no brand owns it (7 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top 5 wick candle search terms
- odor eliminating candle90K/yr
- smoke odor eliminator candle67K/yr
- odor eliminator candle35K/yr
- smoke eliminator candles23K/yr
- smoke candles odor eliminator22K/yr
- odor eliminating candles14K/yr
- smoke odor candle13K/yr
- smoke odor exterminator candle13K/yr
- odor candle8K/yr
- smoke candle12K/yr
Top 5 wick candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vanilla Bean Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly - Up to 80 Hour Burn time - 12 Ounce Premium Soy Blend
Dianne's Custom Candles$14.804.5★4,668 rev
Smoke Odor Exterminator 13 oz Jar Candles Hippie Love (3) Set of Three Candles.
Smoke Odor Exterminator$27.424.5★4,180 rev
AOOVOO Citrus Lemon Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly Non Toxic Air Freshing Soy Candle 9 oz Up to 50 Hours Burn time
AOOVOO$13.394.0★1,482 rev
Pet-Pourri Pawsitively Fresh Pet Odor Deodorizer Candle Burns Up to 45 Hours Aromatherapy & Air Freshener with Essential Oils Plant Based Ingredients & Wax Vet Approved Jasmine Pear Scent
Poo-Pourri$13.764.4★1,457 rev
Smoke Odor Exterminator Candle Pineapple & Coconut - 13 oz
Smoke Odor Exterminator$12.084.4★2,120 rev
Newest
by launch date
AOOVOO Vanilla Cream Odor Eliminating Candle - 9 oz Non Toxic Highly Fragranced Air Freshing Soy Candle Eliminates 95% of Smoke Pet Food and Other Smells Quickly Up to 50 Hours Burn time
AOOVOO$10.4765 rev
4 Pack Odor Eliminating Candles Set - Eliminates 95% of Pet Smoke Food and Other Smells Quickly - Air Freshing Scent of Lavender/Orange/Mint/Cotton - 28oz Soy Candles for Home Scented 200 Hours
Aredenua$40.02379 rev
4 Pack Odor Eliminating Highly Fragranced Candle Eliminates 95% of Food Pet Smoke and Bathroom Quickly Air Freshing Scents of Lemon/Mint Eucalyptus/Coconut/Roses Soy Candles Gift for Women Men
DL DREAMY DEWLA$28.6854 rev
Coconut Beach Odor Eliminating Highly Fragranced Candle Eliminates 95% of Living Room Bedroom Bathroom and Other Smells Quickly Air Freshing Scented Candles Soy Candle Gifts for Women Men 7oz
DL DREAMY DEWLA$12.5595 rev
AOOVOO 4 Pack Citrus Lemon Odor Eliminating Highly Fragranced Candle Set - Eliminates 95% of Pet Smoke Food and Other Smells Quickly Non Toxic Air Freshing Soy Candle
AOOVOO$33.04164 rev
Trending
90-day click momentumAOOVOO Vanilla Cream Odor Eliminating Candle - 9 oz Non Toxic Highly Fragranced Air Freshing Soy Candle Eliminates 95% of Smoke Pet Food and Other Smells Quickly Up to 50 Hours Burn time
AOOVOO$10.474.3★
4 Pack Odor Eliminating Highly Fragranced Candle Eliminates 95% of Food Pet Smoke and Bathroom Quickly Air Freshing Scents of Lemon/Mint Eucalyptus/Coconut/Roses Soy Candles Gift for Women Men
DL DREAMY DEWLA$28.684.2★
Coconut Beach Odor Eliminating Highly Fragranced Candle Eliminates 95% of Living Room Bedroom Bathroom and Other Smells Quickly Air Freshing Scented Candles Soy Candle Gifts for Women Men 7oz
DL DREAMY DEWLA$12.554.0★
4 Pack Odor Eliminating Candles Set - Eliminates 95% of Pet Smoke Food and Other Smells Quickly - Air Freshing Scent of Lavender/Orange/Mint/Cotton - 28oz Soy Candles for Home Scented 200 Hours
Aredenua$40.024.2★
Hippie Love Smoke Odor Exterminator 13oz Jar Candle
Smoke Odor Exterminator$11.774.5★
What buyers say about 5 wick candle
What buyers praise and complain about, mined from review topics.What buyers love
“Clean scent”
“Best gift”
“The variety is excellent”
“Great Value”
“Great Candles”
“As advertised”
“the material is durable”
“Works really well”
“last a decent amount of time for their size”
“Very strong s”
What buyers complain about
“No Scent”
“Didn't work”
“Pricey”
“are too short”
“a little too strong”
“There is ABSOLUTLEY NO quality control for this product”
“is nearly gone after one day”
“I had this burning”
“the picture is deceiving”
“Poor absorption”
Top return reasons
Common questions
- Is 5 wick candle profitable to sell on Amazon United States?
- The niche generates $538K/yr across 46 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.7%. Flapen's verdict: Worth a look (62/100).
- How competitive is the 5 wick candle niche?
- 13 brands and 71 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in 5 wick candle?
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.5%.
- When does demand for 5 wick candle peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the 5 wick candle niche?
- Listings span $5.19–$99.81; the average listing price is $22.16 (sweet spot $15–$100). The average incumbent carries 1,937 reviews — the moat a new listing must climb.