Is 5 in 1 toothbrush & floss profitable to sell on Amazon United States?

The niche generates $13K/yr across 13 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -23.9%. Flapen's verdict: Skip it (39/100).

How competitive is the 5 in 1 toothbrush & floss niche?

12 brands and 23 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in 5 in 1 toothbrush & floss?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.4%.

When does demand for 5 in 1 toothbrush & floss peak?

Demand peaks in May; the busiest month runs 18.4× the quietest.

What does it cost to enter the 5 in 1 toothbrush & floss niche?

Listings span $8.41–$35.02; the average listing price is $15.48 (sweet spot $15–$100). The average incumbent carries 2,459 reviews — the moat a new listing must climb.

5 in 1 toothbrush & floss

Skip it

A small market ($13K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Great$15.48

avg listing price — sweet spot $15–$100

Price range

Great$8.41–$35.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,458.77

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Bad82%

top-5 click share — a locked-up shelf

Growth

Bad-23.9%

90-day search growth — must beat 0% to launch

Market size

Bad$13K

$13K/yr · 29K searches

According to Flapen's Amazon United States niche tracking, 5 in 1 toothbrush & floss is a $13K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in May. Verdict: Skip it — 39/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

5 in 1 toothbrush & floss market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $23K–$31K; units × avg price
Conversion rate: 3.0%
Avg BSR: #220
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 24 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 flat

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

12%

JOUGE29%
Malisseladi28%
Freshee11%
YEAfEAti10%
GoFujuco6%
GuruNanda4%
Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 63 weeks — -23.9% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 18.4×

Open Trend

Top 5 in 1 toothbrush & floss search terms

5 in 1 toothbrush & floss4K/yr +25.6%0.3% conv.
5 in 1 toothbrush & floss on the go11K/yr -54.1%6.4% conv.
5 in 1 toothbrush3K/yr -9.2%4.4% conv.
freshee 5 in 1 disposable tooth brush1K/yr +41.1%7.5% conv.
all in one toothbrush and flosser724/yr +118.2%1.3% conv.
mini toothbrush and floss1K/yr +18.8%3.2% conv.
5 in 1 disposable mini toothbrush731/yr +164.9%2.6% conv.
5 in 1 mini toothbrush1K/yr -55.8%4.8% conv.
5 in one toothbrush and floss2K/yr -84.8%12.3% conv.
5 in 1 mini brush toothpaste and floss2K/yr +35.1%0.0% conv.

All search terms

Top 5 in 1 toothbrush & floss products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Malisseladi$9.204.3★842 rev

JOUGE Mini Disposable Toothbrushes with Toothpaste 26 pcs 5 in 1 Travel Portable Toothbrush with Toothpaste + Tongue Scraper + Picks+Floss Travel Case (Mix 5 Flavors 26)

JOUGE$8.844.4★353 rev

Freshee Bead Disposable Toothbrushes with Toothpaste 5 in 1 Mini Toothbrush with Floss Pick Tongue Scraper | No Water Needed | Individually Wrapped Prepasted Travel Toothbrush | Extra Mint

Freshee$19.374.2★409 rev

YEAfEAti 5 in 1 Toothbrush & Floss 26Pcs mini toothbrushes with Toothpaste All in one Oral Care on The go 5 in 1 mini Brush Toothpaste and Floss Disposable Travel Toothbrush Set (1)

YEAfEAti$15.934.4★166 rev

GoFujuco 5-in-1 Disposable Toothbrush with Toothpaste (70 Pack) Mini Travel Toothbrushes with Soft Bristles Dental Floss Toothpick & Tongue Scraper No Water Needed 4 Flavors

GoFujuco$29.924.2★77 rev

Newest

by launch date

UGODAR 5 in 1 Disposable Travel Toothbrushes Prepasted Mini On-the-Go Disposable Toothbrushes with Toothpaste Floss Pick Tongue Scraper Individually Wrapped Travel Toothbrush Set(30PCS Mint)

UGODAR$9.1159 rev

3mo ago

AstrivixDD 48 Pack 5-in-1 Mini Toothbrush Disposable Waterless Disposable Toothbrushes with Toothpaste Floss Tongue Scraper Toothpick Prepasted Toothbrushes for Travel Hotel

AstrivixDD$10.05141 rev

4mo ago

GoFujuco 5-in-1 Disposable Toothbrush with Toothpaste (70 Pack) Mini Travel Toothbrushes with Soft Bristles Dental Floss Toothpick & Tongue Scraper No Water Needed 4 Flavors

GoFujuco$29.9277 rev

7mo ago

EchoRid Mini Disposable Toothbrush Pre-Pasted Toothbrushes with Toothpaste and Toothpick for Travel - Fluoride Free No Rinsing Needed Mint Flavor Fresh Breath Anywhere Anytime - 28 Ct

EchoRid$9.94385 rev

8mo ago

nicedae Disposable Mini Travel Toothbrush Bulk with Toothpaste 5in1 60Ct Portable Toothbrushes Set Floss Pick Tongue Scraper Cruise and Travel Essentials (Pink)

nicedae$35.0290 rev

8mo ago

What buyers say about 5 in 1 toothbrush & floss

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use30%

“This is a very handy item to have”

Quality-Overall14%

“Excellent product”

Value For Money9%

“Good deal”

Size-Overall5%

“Great fit in the go”

Soft Feel4%

“The bristles are soft”

Breathability4%

“freshens my breath”

Portability4%

“Great to carry”

Ease Of Cleaning4%

“Convenient clean”

Advertised Vs Actual Product3%

“they work exactly as described”

Efficiency3%

“Work well”

What buyers complain about

Size-Overall17%

“Much too small”

Quality-Overall9%

“Not great quality”

Durability7%

“Breaks easily”

Ease Of Cleaning7%

“Does not clean at all”

Hard Feel5%

“harder than Id like”

Ease Of Use5%

“Not easy to use”

Value For Money5%

“Def a waste of money on this purchase”

Strength4%

“They aren't to strong”

Adhesion/Stickiness3%

“And the entire thing is sticky bc of the pre pasted bristles”

Design-Overall3%

“Not a good design”

Top return reasons

Size-Overall24%

Advertised Vs Actual Product18%

Functionality-Overall14%

Defective Material/Parts7%

Quality-Overall6%

Value For Money6%

Hard Feel3%

Ease Of Use2%

Ease Of Cleaning2%

Brush Quality2%

Common questions

Is 5 in 1 toothbrush & floss profitable to sell on Amazon United States?: The niche generates $13K/yr across 13 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -23.9%. Flapen's verdict: Skip it (39/100).
How competitive is the 5 in 1 toothbrush & floss niche?: 12 brands and 23 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in 5 in 1 toothbrush & floss?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.4%.
When does demand for 5 in 1 toothbrush & floss peak?: Demand peaks in May; the busiest month runs 18.4× the quietest.
What does it cost to enter the 5 in 1 toothbrush & floss niche?: Listings span $8.41–$35.02; the average listing price is $15.48 (sweet spot $15–$100). The average incumbent carries 2,459 reviews — the moat a new listing must climb.