5 gallon dawn dish soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$44.04avg listing price — sweet spot $15–$100
Price range
Great$8.24–$108.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$265K$265K/yr · 72K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Review moat
Bad28,842.55avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 5 gallon dawn dish soap is a $265K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
5 gallon dawn dish soap market data
- Units sold / yr
- 4K–5K
- avg 500–750/product
- Revenue / yr
- $176K–$220K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #65
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 55%
- Out of stock
- 0.0%
- Avg brand age
- 77 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
116
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- P&G PROFESSIONAL54%
- Amazon Basics18%
- Dawn18%
- Ultra Fresh7%
- shopperals2%
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — -7.8% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 3.3×
Top 5 gallon dawn dish soap search terms
- commercial dish soap13K/yr
- 5 gallon dawn dish soap11K/yr
- 5 gallon dish soap8K/yr
- dawn 5 gallon8K/yr
- dawn dish soap 5 gallon8K/yr
- dish soap commercial4K/yr
- dawn soap 5 gallon4K/yr
- dish soap bulk 5 gallon3K/yr
- 1 gallon dish soap3K/yr
- commercial dish detergent liquid3K/yr
Top 5 gallon dawn dish soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dawn PRO Manual Pot and Pan Detergent Dish Soap Liquid for Dishwashing by Hand Bulk Concentrate for Commercial Use 5 gal
P&G PROFESSIONAL$74.614.8★4,349 rev
Amazon Basics Commercial Liquid Dish Soap Long-Lasting Suds Concentrated Formula 1 Gallon Pack of 2
Amazon Basics$28.204.8★97 rev
Dawn PRO Heavy Duty Manual Pot and Pan Detergent Dish Soap Liquid for Dishwashing by Hand Bulk Concentrate for Commercial Use 1 gal (Case of 2)
P&G PROFESSIONAL$37.294.8★1,669 rev
Dawn Professional 70681 Manual Pot & Pan Dish Detergent Original Scent Five Gallon Pail
Dawn$108.404.5★33 rev
Ultra Shine 3X Platinum Concentrated Dishwashing Liquid Dish Soap 5 Gallon Bucket - Bulk Refill Commercial Kitchen Degreaser with Grease Cleaning Power Gentle on Hands and Skin
Ultra Fresh$70.234.6★708 rev
Newest
by launch dateAmazon Basics Commercial Liquid Dish Soap Long-Lasting Suds Concentrated Formula 1 Gallon Pack of 2
Amazon Basics$28.2097 rev
Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz
Dawn$8.24120,638 rev
Dawn Ultra Original Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Grease 51.5oz (Pack of 2)
Dawn$14.99120,638 rev
Dawn Platinum Refill Jug Dish Soap Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal Dishwashing Liquid Value Pack 51.5 oz (Pack of 2)
Dawn$18.3360,434 rev
Pump Dispenser for 5-Gallon Dawn Dish Soap Includes a Leak-Proof Cap
shopperals$13.754 rev
Trending
90-day click momentumAmazon Basics Commercial Liquid Dish Soap Long-Lasting Suds Concentrated Formula 1 Gallon Pack of 2
Amazon Basics$28.204.8★
Dawn Platinum Refill Jug Dish Soap Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal Dishwashing Liquid Value Pack 51.5 oz (Pack of 2)
Dawn$18.334.8★
Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz
Dawn$8.244.8★
Dawn Ultra Original Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Grease 51.5oz (Pack of 2)
Dawn$14.994.8★
Pump Dispenser for 5-Gallon Dawn Dish Soap Includes a Leak-Proof Cap
shopperals$13.752.6★
What buyers say about 5 gallon dawn dish soap
What buyers praise and complain about, mined from review topics.What buyers love
“Price is fair”
“Cleans great”
“Great Quality Soap”
“Best grease cutter”
“the size for the price is perfect”
“Exactly as advertised”
“clean scent is pleasant”
“It does the work very well”
“Perfect comes in handy”
“So definitely durable”
What buyers complain about
“REALLY SMALL”
“It smells awful”
“Too expensive”
“Leaks”
“Watered down”
“Misleading”
“It is tough on grease”
“any mess that required water to clean up was especially problematic when all of your water is coming through a water maker”
“not super thick either”
“Just cheap”
Top return reasons
Common questions
- Is 5 gallon dawn dish soap profitable to sell on Amazon United States?
- The niche generates $265K/yr across 11 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the 5 gallon dawn dish soap niche?
- 5 brands and 116 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in 5 gallon dawn dish soap?
- Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.0%.
- When does demand for 5 gallon dawn dish soap peak?
- Demand peaks in May–Jun; the busiest month runs 3.3× the quietest.
- What does it cost to enter the 5 gallon dawn dish soap niche?
- Listings span $8.24–$108.40; the average listing price is $44.04 (sweet spot $15–$100). The average incumbent carries 28,843 reviews — the moat a new listing must climb.